Facebook Advertising - How do YOU charge your clients?

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As per subject, we have a new client interested in FB advertising and we are curious how some of you charge your clients for this service.

Typically (with Adwords/other networks) we have a setup fee + monthly residual that is based on their budget (20% of budget). Having never used FB for advertising, I am curious if this same system would work or do any of you have something better? Thanks.

EDIT: Would also appreciate any good links to resources with instructions/tips on setting up/optimizing successful campaigns.
#advertising #charge #clients #facebook

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