Grow Your List Using SOMEONE Else's Autoresponder

by Les Blythe

Posted: 13 years ago 14 replies

INTERNET MARKETING

I have just come across a technique to grow your list using someone else's autoresponder. At first I assumed this to be ad swaps - but it's not - here's how it works.

1) You find someone else who is building a list
2) They have an autoresponder sequence set up
3) You offer them (say) mesage 7 in your sequence to promote them
4) They in return put your message in their sequence at no 7 to promote you
5) It is diffrent from ad swaps because it is ongoing

Obviously you could only do this a limited number of times as you don't want to be promoting someone else all the time. I think it is an interesting idea.

Your views?

#autoresponder #grow #list

canada94 13 years ago

Sounds good Les, have you tried it yet? How were your results.
If it works, write a report and put it on as a WSO.
Keep us posted.

Kevin
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- Les Blythe 13 years ago
  
  Originally Posted by canada94
  
  Sounds good Les, have you tried it yet? How were your results.
  If it works, write a report and put it on as a WSO.
  Keep us posted.
  
  Kevin
  
  Hey Kevin,
  Not tried it yet - just come accross it but I think it has possibilities
  
  Thanks
  
  1 reply
  
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  Richard Van 13 years ago
  
  Hi Les,
  
  I think that sounds a rather good plan.
  
  I will contact a few people I know today and see what they think.
  
  Thanks for that, not sure if others are already doing it but I like the idea especially if it's reciprocal.
  
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tpw 13 years ago

I know someone who built a monster list using that technique.

His mistake was not vetting his trading partners, and he ended with a list of subscribers who never wanted to buy anything.
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NXmarketeer 13 years ago

this sounds very interesting... but with some twists!
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affiliatebizguru

13 years ago

This was a good idea but you have to ensure that you carry it out with a partner of high integrity and honesty!

Thanks
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Les Blythe

13 years ago

Originally Posted by Richard Van

I will contact a few people I know today and see what they think.

Would be very interested to hear their views on this.

Originally Posted by tpw

I know someone who built a monster list using that technique.

His mistake was not vetting his trading partners, and he ended with a list of subscribers who never wanted to buy anything.

It also occurred to me that if you are entering into what is essentially "a long term agreement" you have to be sure of your partner(s)

Originally Posted by affiliatebizguru

This was a good idea but you have to ensure that you carry it out with a partner of high integrity and honesty!

See comment above

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Trevor M 13 years ago

Make sure you sign up and check it out or have good knowledge of the quality and size of their list before agreeing to this partnership with someone.

If they're giving out crappy content you can be sure you won't be getting many sign-ups from your promotion on their list.

And the last thing you want is to be working your butt off, providing your partner with great leads and receiving nothing in return.
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Dann Vicker

13 years ago

This is called Autoresponder swap, and I've been using this too with a number of marketers. It works because it's all on autopilot.

At the end of the month, anyone short on clicks gets to send a quick solo to make up for the shortage.

However, you must make sure your autoresponder partners are credible, or you'll end up with a list of junk

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Les Blythe

13 years ago

Originally Posted by Dann Vicker

At the end of the month, anyone short on clicks gets to send a quick solo to make up for the shortage.

That's a great tip - thanks!

Thanks
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Shaun OReilly

13 years ago

I'm building my list so that people pay attention (and
money) to me - not someone else.

The first e-mails of my autoresponder sequence are
focused on building a profitable relationship between
me and them.

The ONLY time that I recommend another provider to
my valued subscribers is if I've thoroughly vetted the
provider and have used or seen the product/service
myself.

I'm NOT interested in doing any reciprocal "you scratch
my back and I'll scratch yours" type e-mailings either.

I recommend stuff to my subscribers when I think that
it offers real value to them - not because I'm obligated
to reciprocate.

There's a lot of shady characters in this business so I'm
very careful on who and what I recommend.

Caveat venditor!

Dedicated to mutual success,

Shaun

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Les Blythe

13 years ago

Originally Posted by Shaun OReilly

The ONLY time that I recommend another provider to
my valued subscribers is if I've thoroughly vetted the
provider and have used or seen the product/service
myself.

I think that is the message coming accross loud and clear, in that it is a technique worth considering but partners need to be thoroughly vetted.

I am interested to hear if anyone has actually done it and what kind of real life numbers were achieved.

Or, by the same token, if anyone has done it and it was a complete disaster - and how they quantified that as well.

For my part, I would not rule it out as a technique but make sure I did my due dilligence thoroughly before hand.

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mynameisabhijit 13 years ago

This plan looks promising. Let me try this...I am getting some trouble to build my List...

Abhijit...
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Frank Donovan 13 years ago

As with most matters concerning email marketing, I agree with Shaun.

The danger with this tactic...

Originally Posted by Les Blythe

3) You offer them (say) mesage 7 in your sequence to promote them
4) They in return put your message in their sequence at no 7 to promote you

...is that you're treating your subscribers as being interchangeable with those of some other marketer.

That's disrespectful, IMO.

Whenever I see an email that's noticeably different from the usual sender's style, it always jars. You can do your best to vet a partner, but you're still taking a risk with a valuable asset.

Although you might well get a boost to your short term profits, I think it hampers any attempt to build a trusting, longer term relationship with your list.

Frank
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Grow Your List Using SOMEONE Else's Autoresponder

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