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Mailing Everyday Vs Weekly...This Makes Me More Money

by Dann Vicker
16 replies
This is something I hoped to keep to myself, and has actually increased my monthly earnings/subscriber.

Actually, for a while now it really seems that I've become addicted to checking my email inbox for emails from other internet marketers I'm subscribed to, even if it's to selling me to something.
And any day I don't get an email from them, I sort of feel my day is not yet complete.

I believe that many people feel this way too, and this gave me the courage to mail my list more.
I'm sure if you're providing good value to your list, they'll respond the same way.

Sure, not everybody will want frequent emails, but I'm sure very few people would rather not get an email in one whole day. I do send quite a good number of emails, though not every blessed day, but much more frequently than previously, and yes, it makes me more money doing so.

However, not everyone of those are promotional emails. I keep a balance of about 50/50, with one odd adswap here and there.

I'd like to hear your take on this.

NB:Mailing more frequently may not actually work for everybody, or in every niche, so you must test everything for yourself with a subset of your list first.
#emails #everyday #mailing #makes #money #send #weeklythis
  • Profile picture of the author Shaun OReilly
    Originally Posted by Dann Vicker View Post

    So mail more often, because your list probably needs to hear from you everyday.
    Nonsense.

    Every market is different and the 'best' frequency for
    e-mailing will depend upon your subscribers.

    For example, though a list of rabid Internet Marketers
    may happily want to receive a daily e-mail, a different
    list of say crafting enthusiasts may struggle with even
    a couple of e-mails a week.

    You identify the best frequency for your list by simple
    tests - not adopting forum dogma.

    It's true that most people don't e-mail enough, but it's
    quite a stretch to say that they should therefore be
    e-mailing everyday.

    Dedicated to mutual success,

    Shaun
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    • Profile picture of the author FrankieTP2
      Originally Posted by Shaun OReilly View Post

      Every market is different and the 'best' frequency for
      e-mailing will depend upon your subscribers.
      I totally agree with Shaun. I have lists on several niches and markets, and they are totally different from each other in terms of the email delivery frequency.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Dann Vicker View Post

    your list probably needs to hear from you everyday.
    My lists don't, Dann.

    Whenever I've cautiously and delicately tested this, it's been a disaster for me. Not only does the number of unsubscriptions jump up significantly, but the income I then go on to earn from the remaining subscribed ones also reduces dramatically. It's a real lose/lose, for me.

    This is something people have to test for themselves, and very carefully, starting with not-too-large list segments, in their own businesses.

    People always say that it depends greatly on the niche, but my own instincts are that it's the traffic demographics, rather than the niche, that make the real difference.
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  • Profile picture of the author Dann Vicker
    Okay Shaun and Alexa, I think it was a bit above-board with everyday mails.

    Everything comes down to a test of what works for someone else, and adapting it to suit your own list.

    The fact remains that if you want to make more money from any list of subscribers in any niche, you must find the ideal frequency cap or you'll simply be leaving your profits for someone else to bank on.
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  • Profile picture of the author Ray Wilson
    I agree that if you're in certain niches, people struggle to keep up with the daily reading and start to consider it as spam.

    Nevertheless, the focus shouldn't be on how often you email if you don't have anything worthy to tell or teach your subscribers. The focus should be on providing massive value to your subscribers, that's what really counts.

    Simple talk in the IM niche, for example, won't get you anywhere. Of course, in other niches it's easier to be viewed as an "expert" but certainly not the case for IM.

    Cheers,
    Ray
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  • Profile picture of the author chenkev
    I think this is something you can get away with if you've got a really unique or passionate niche. Like a unique hobby or something.

    On the other hand if your in IM - I wouldn't attempt to push the limits.
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    • Profile picture of the author myob
      In some very competitive niches, it may be essential to stay foremost in your susbcribers' consideration for product offerings through daily contact. This could be accomplished without being onerous by offering valuable tips, tools, resources, free bonuses, and timely tasteful jokes or inspirational quotes in addition to product promotions.

      By connecting daily with your subscribers and building value, the competition won't have a chance when the time comes for a purchase decision. What works well is to have a little fun with it (without being too silly). For example, subscribers are conspicuously warned that they will receive daily promotions from me until they either buy, unsubscribe, or die. Most of my subscribers have been buying regularly for several years, and I'm laughing all the way to the bank.
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      • Profile picture of the author Onora Oz
        Originally Posted by myob View Post

        In some very competitive niches, it may be essential to stay foremost in your susbcribers' consideration for product offerings through daily contact. This could be accomplished without being onerous by offering valuable tips, tools, resources, free bonuses, and timely tasteful jokes or inspirational quotes in addition to product promotions.
        This is exactly what I think. I send emails to some of my lists daily (if I don't someone else will), and to some weekly. All of my lists deserve constant communication from me. I know that my subscribers want to make sure that I'm someone they can count on to stay in touch. I lose touch, I break trust.
        So, I say two things actually: It all depends on the niche, and you should test it for yourself.
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  • Profile picture of the author jamesrich1
    Mailing everyday in the IM niche is taught by tons of experts like Daegan Smith but who knows how that applies to other niches outside of the IM niche. In fact Daegan mails 2 times a day.
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  • Profile picture of the author Ken Leatherman
    I cannot imagine the money I have left on the table by not doing more mailing to my list. However, when I do send out a mailing my list knows it will be something of true value. And consequently I benefit financially and frankly its a pretty large chunk of change.

    Like others above when I ran my test of several e-Mails a week vs. 1 e-Mail a week unsubscribes increased significantly and overall income went down. Then went back to the 1 a week and sometimes no sales pitch, just good info and a joke. Result - Good Income!

    Do your own testing and find your happy medium.

    Ken


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  • Profile picture of the author paul nicholls
    im with ken on this one

    i may not email that often but when i do my subs know its for a good reason

    of course you dont want to leave it for months between mailings but at the same time daily i think for most people just is too much

    unless of course you have plenty of great juicy free info to give them

    paul
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  • Profile picture of the author StevenJones
    What your personal feeling is doesn't actually mean the rest of the world feels the same as you do. But I think you'd figured that by now. As repeatedly stated on this thread; test it out by yourself. Alexa did and her niche didn't like it, and one of my list does like to get email everyday. The latter has to do with a different kind of marketing as I am leader of this self created community, I can safely state that they expect to hear from me everyday.

    Anyway just go and do your own testing. Many people in the IM niche are likely to unsubscribe if you email them everyday with offers, and free offers. I was actually on someones list that sent me a freebie each day.. downloaded the first three and didn't look back ever since.. It bored me

    Anyway I hope you can get some value out my words.

    Steven
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  • Profile picture of the author briankoz
    Just some food for thought (staying out of the argument as which is best as it all depends):

    1. If you're not mailing your list, someone else is mailing your list.

    2. Most people are on at least a dozen or more lists in the same market (unless you're in a super small niche where you're the only guy -- very doubtful), and many won't know you if you rarely mail vs. mailing more frequently they'll become accustomed to your name more.

    3. Not many guys know this, but the less you mail, often times the less deliverability you'll get from the top autoresponders. This is more true with larger lists. Less deliverability = less money.

    4. Don't be afraid to promote. In fact, you might find that many subscribers prefer promos to content. I actually have tested this before and found that more content translated to more unsubscribes, less clicks, less opens, etc.. Some people like being sold to, and this is true in several niches.

    - Brian
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  • Profile picture of the author briankoz
    Exactly! I remember when I subscribed to someone who was sending out free videos of how to do magic tricks with all kinds of different tools. I just couldn't wait to get another video!
    The bigger question would be, did you ever buy anything from the magician? Did he ever try selling?

    Brian
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  • Profile picture of the author Vid Yo
    I actually feel the same way when it comes to emails...i look forward to IMers sending me stuff. BUT, i only look forward to useful and quality content and/or products. I'd be more than happy to receive more emails from caring IMers--even multiple times a day!
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  • Profile picture of the author briankoz
    No, I didn't buy anything
    And that's a key point. Even though you loved the content and looked forward to it, the list owner wasn't getting anything out of it from you in this case. Now, if you had money later on, would you go back and buy from him? If you're content with your free info, you can love the list owner as much as you want, but it won't make him anything.

    That's partly why I think it's a big deal to try to train your list to expect offers and not feel bad when you mail out offers or think that you can't mail too often for fear of pissing off a couple guys that might not buy anyway.

    Brian
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