Create a different site or add more content to current site?

10 replies
So I just started this website and its been a little over a month now, its an informational site with adsense on it. So far I'm at $300 for the month in adsense revenue, yeah I know not big numbers. I did what most people do, looked up low competing keywords for a domain and built a website around that keyword.

This particular keyword has a totally different keyword that means the same thing and that domain for the second keyword is available and it actually has just as good if not better search results/stats than the first keyword for my current site.

My question is, should I add additional content to my current site with the other keyword? Or should I build a second site that is built around this other keyword? All the information from the current site would be the same on the new site, obviously I would change up the content to match this other keyword. But just wondering if building a new site would hurt my revenue earning abilities or increase it.
#add #content #create #current #site
  • Profile picture of the author TheArticlePros
    I'd like at it from 2 points of view:

    1) Never put all of your eggs in one basket. If this income stream is solid and you can maintain and slowly add content to it, why not try to add a second stream and see if you can duplicate the results? $300 your first month is awesome!

    2) Make yourself stronger. Continue to slowly add content to the one site and see if you can increase the results. If you've never heard of Jim Hudson, check out this WF post he made a year or two ago:

    http://www.warriorforum.com/main-int...onth-mark.html

    He took one site and just continuously added content and more content and more content to it. Over a year or two, he got it up to over $10K/mo in revenue from Amazon. (That's A LOT harder to do than AdSense!) This is the approach I prefer...Jim ended up building 4-5 sites in this fashion and has a very healthy income now from what I understand.

    -- j
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    • Profile picture of the author Sillysoft
      Originally Posted by JaRyCu View Post

      I'd like at it from 2 points of view:

      1) Never put all of your eggs in one basket. If this income stream is solid and you can maintain and slowly add content to it, why not try to add a second stream and see if you can duplicate the results? $300 your first month is awesome!

      2) Make yourself stronger. Continue to slowly add content to the one site and see if you can increase the results. If you've never heard of Jim Hudson, check out this WF post he made a year or two ago:

      http://www.warriorforum.com/main-int...onth-mark.html

      He took one site and just continuously added content and more content and more content to it. Over a year or two, he got it up to over $10K/mo in revenue from Amazon. (That's A LOT harder to do than AdSense!) This is the approach I prefer...Jim ended up building 4-5 sites in this fashion and has a very healthy income now from what I understand.

      -- j
      Thanks for the info. I was also wondering if I should make the second site a blog built around the keyword with some articles and within those articles it links back over to the first site.
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  • Profile picture of the author Toponsmar
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    • Profile picture of the author Sillysoft
      Originally Posted by Toponsmar View Post

      As long as both of the keywords are different from each other. You'd better built a new site. Focus one thing and make youself become a professor about it, you can earn more.
      Yes both keywords are different from each other, meaning they dont use the same words at all, but they are about the same topic I just noticed when researching keywords that a lot of people search this second keyword just as much if not more than the first keyword with low competition. People are finding me with this second keyword on my current first keyword site, but not a lot.
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    • Profile picture of the author TheArticlePros
      Originally Posted by Toponsmar View Post

      As long as both of the keywords are different from each other. You'd better built a new site. Focus one thing and make youself become a professor about it, you can earn more.
      NO!! Never link two money sites together. G doesn't care for that kind of activity.

      Are the keywords COMPLETELY different? For example, if one kw is "pink elephants" and the other is "zucchini" then those probably do belong on different sites. On the other hand, if one is "pink elephant tusks" and the other is "pink elephant babies," you may just want to add more pages to the one site.

      Remember, the whole goal here is quick profitability with the least investment possible. The more money you put into it, the longer it will take to start getting a return on your investment.

      -- j
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      • Originally Posted by JaRyCu View Post

        NO!! Never link two money sites together. G doesn't care for that kind of activity.

        Are the keywords COMPLETELY different? For example, if one kw is "pink elephants" and the other is "zucchini" then those probably do belong on different sites. On the other hand, if one is "pink elephant tusks" and the other is "pink elephant babies," you may just want to add more pages to the one site.

        Remember, the whole goal here is quick profitability with the least investment possible. The more money you put into it, the longer it will take to start getting a return on your investment.

        -- j
        I agree with this approach. If you have built a site around a specific topic and the new keywords relate to that topic directly, I would just add the new content to the existing site.

        I have seen people successfully build many sites around the same subject using different sites that target a specific keyword on each one, but I think this is more work that you have to do.

        If they keyword is totally unrelated, then build a new site.
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  • Profile picture of the author Tadresources
    I definitely agree with one of other posters who said you should branch out and not put all your eggs in one basket. You seem to be doing pretty good, so keep up the good work!
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  • Profile picture of the author Sillysoft
    Just wanted to follow up on this, I decided to create a new site with this other keyword. Started it on April 2nd and as of today I'm now averaging over 100 uniques a day on the second site and 1500 unique visitors a day on the first site. I'm hoping the second site will eventually reach the first sites unique visitors count, it keeps going up each day, almost at 200 uniques already today so looks like it has a chance. Thanks for all the help/advice!
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  • Profile picture of the author mainown
    Awesome Results!! Sorry to chime in late, but I would have done the same i.e. create a new site!

    Question for you? How are you generating so much traffic in such a short period of time, is it all free traffic?
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    • Profile picture of the author Sillysoft
      Originally Posted by mainown View Post

      Question for you? How are you generating so much traffic in such a short period of time, is it all free traffic?
      Yes its all free traffic. I found a topic that seems very easy to rank high for and gets a lot of traffic but not a lot of competition. And every night I just find new stories on the topic on the web, read the articles and write a useful comment with a link back to my site(s). Its tedious to do this and I hate doing it but seems to really kick start the traffic at the beginning. 100% of my traffic comes from organic long tail keyword searches as well as referral links from my comments I post. One comment I posted got me almost 100 referrals in one day, was pretty amazed but that is not the norm.

      Then of course I follow the step by step process when setting up the site which I have outline in previous posts. With this process I seem to get indexed within hours on Google's search engine.
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  • Profile picture of the author werpetalpushers
    Great job!! You are definitely moving in the right direction, I would have added an additional site as well!!
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