Are You Buying or Using Outdated Information?

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With the shelf life of information shrinking, the internet marketing industry is no different. Unfortunately multitudes of people are trying to make money online using outdated tactics, techniques and even software.

I haven't seen any stats but I'm sure millions of dollars are lost each year from people using outdated internet marketing information.

Because of the tight economy, people are less likely to update their knowledge and information. Software manufacturers have always offered updates, but now I'm seeing more top gun publishers offering ebook updates.

So a word of caution, most ebooks, software and other marketing products were created years ago. Are you buying or using outdated information that no longer works as effectively ... or at all?
#main internet marketing discussion forum #buying #information #outdated
  • Thats not always true,

    There is a trend where people create new systems just for the sake of it. For example Keyword research really hasn't changed in a long time, the basics are still the same.

    new tools come along to make things easier but the basics are pretty much the same all the time.

    Stick to the basics and it has longevity (using the latest method of gaming google isn't the basics!)
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    • Amen.

      Fundamentals are "fundamentals" for a reason.. They're the foundation of your business venture. Buying the latest well packaged gizmo isn't going to get you the success you're looking for.

      Listen to any of our beloved gurus (har har) and you can learn a lot. Not usually so much from what they're saying... but more so from what they're doing. They're not so bad as teachers if you watch them without pulling out your wallet.. haha.

      Those Oldies but Goodies will be with us for a long while yet.

      I've build prospect and client lists both offline and online.. and honestly it's virtually the same thing.

      Well.. save for the part where you can get subscribers while you're in your underwear drinking a beer and watching the game in only one of those scenarios... lol

      Business fundamentals don't disappear because you started the business online - hell, it might even be more complex. The barrier to entry is lower though... so you can guess what that means for word of mouth responses and products created by the inexperienced..


      Cheers,
      -Adrian

      PS: To any who may have taken offence.. I mean none. We're all here to help, don't worry.
    • I agree with your basic premise. All Information is not always outdated. But much of it is, especially when it comes to internet marketing. Many marketers are still using horse and buggy methods when jet age techniques are available.

      And many people, especially newbies and the cash strapped tend to use outdated facts, information or other data. You're right the basics don't change but the landscape does ... constantly.

      If a person buys an information product and it doesn't work. They may not have been scammed, it may just be outdated now. That's why products, including ebooks that offer free updates always get my attention.
      • [1] reply
    • I agree totally with Mark.

      What, for example, has changed in the world of sending an offer to a list whether it's online or off? Treat them right, educate them, help them buy.

      What has changed about the basics of even SEO? Good content, emphasize the important content with things like H1 tags, because of your good content people want to link to you, etc.

      What has changed about copywriting? Some of the best copywriting information is VERY old but it works today just as well as it did 60 years ago.

      Social media are basically glorified forums/discussion boards with the ability to add your newborn's pictures and play games. Forums have been around since the first days of the Internet.

      What has changed about affiliate or JV marketing? You convince people you have a good product or service and get them to help you sell it. That's as old as they come.

      As far as jet age techniques most of them are NOT the way that the gazillions were made by the people selling the techniques. For example the hot new Facebook/Wordpress timeline superduper email catching content dripping pour your coffee whizz bang doodad did NOT exist in most cases when the guru made his or her millions. They did it manually THEN built the software. And in many cases they aren't using it today.

      My contention is that you could take a good collection of ebooks from 10-12 years ago such as the old Free To Sell package and if you diligently, consistently, and persistently followed the great majority of the advice in that "outdated, old, junk" package you'd be the next rising "guru" and more importantly well on your way to financial freedom.

      Real truth and real principles don't change with time - just like the 400 year old Bible that I use.

      URLs or companies may change.

      Tools may come along that make the basics easier such as Wordpress for quickly setting up a site vs. HTML and a text editor - but you could still use the text editor and get the same core result because the end purpose is the same - have an online presence where people can buy from you, interact with you, or whatever.

      New teachers arise.

      But the basic principles, techniques, and strategies don't change.

      My two cents.

      Mark
      • [2] replies
  • Banned
    Good point you're making. I've also seen a concerning number of people who not only buy outdated information, they unnecessarily spend money on outdated (sometimes, even outright banned) techniques.

    It pays to stay informed of new trends.
  • Nah i dont buy the outdated stuff. I know longer buy courses due to the fact that i know how to get lots of traffic to my site for free, and know how to pick profitable niches that make money instantly. Plus... alot of courses and ebooks leave alot of stuff out - that just leaves you stuck at the end of the book.
  • Re "millions of dollars are lost each year from people using outdated internet marketing information."

    What evidence do you have for that?

    The basics of marketing haven't changed in decades. The 4 Ps of marketing still apply: Product, Price, Promotion and Place.

    The problem is, people forget the fundamentals, and try to take shortcuts. So, millions are lost, yes, but through people forgetting the basics, nothing else. :-)

    Marketing is marketing: it's PEOPLE. Human nature hasn't changed.

    Social media is just Word Of Mouth Marketing, which has been around for decades...

    Internet marketing is direct marketing, which has been around for even more decades.

    And the fundamentals of copywriting haven't changed in a century.

    The biggest danger in IM is NOT that marketing information is outdated, it's that marketers chase BSOs (Bright Shiny Objects.)

    David Ogilvy is my hero -- http://en.wikipedia.org/wiki/David_Ogilvy_(businessman). His book Confessions of an Advertising Man is an old book (1963), but the information is CLASSIC. Outdated? No! :-)

    Cheers

    Angela
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    Are You Buying or Using Outdated Information?

    With the shelf life of information shrinking, the internet marketing industry is no different. Unfortunately multitudes of people are trying to make money online using outdated tactics, techniques and even software. I haven't seen any stats but I'm sure millions of dollars are lost each year from people using outdated internet marketing information.