The three evergreen niches which will never get saturated...

26 replies
The three evergreen niches are...

1. Business/Income/Making Money
2. Dating/Relationships/Marriage
3. Health/Wellness/Fitness

And the many variations of it.

These niches are not "group of people" but basic human NEEDS. Will always be there as long as the human race exists.

And these niches will never get saturated because...

People like to learn from the idealized version of themselves.

So a person in US can create the best ever product on "how to make money with XYZ"

But a person from India would prefer to learn from an Indian on the same topic...

...even if the latter's product is not as good as the former's because people want to learn from someone who are the nearest to who they want to be like in the future.

Just some ideas which I got from Eben Pagan and his coaching programs.

Feedback?
#evergreen #niches #saturated
  • Profile picture of the author grover69
    I don't think most people realize how great evergreen niches are. I discovered the hard way after promoting an Xbox 360 repair product. While I made plenty of money when the repair was a huge problem for 360 owners, that eventually diminished to the point of no return. My dating products are and will always be something people want. That's why I am so into evergeen.
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  • Profile picture of the author Tadresources
    I would add to that anything having to do with sexuality. It might be considered part of health and wellness, but I think it's popularity should place it in another category or subcategory.
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    • Profile picture of the author Cataclysm1987
      Originally Posted by Tadresources View Post

      I would add to that anything having to do with sexuality. It might be considered part of health and wellness, but I think it's popularity should place it in another category or subcategory.
      That falls under the dating category.

      To simplify, the 3 major markets are health, wealth and love.

      And if you ask me, entertainment is a pretty solid 4th.
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      • Profile picture of the author tryinhere
        Originally Posted by Tadresources View Post

        I would add to that anything having to do with sexuality. It might be considered part of health and wellness, but I think it's popularity should place it in another category or subcategory.
        Originally Posted by Cataclysm1987 View Post

        That falls under the dating category.

        To simplify, the 3 major markets are health, wealth and love.

        And if you ask me, entertainment is a pretty solid 4th.
        It very well can fall into both, defiantly in dating as in type of dating but fits well into health and well being.
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  • Profile picture of the author Cataclysm1987
    I consider these markets, not niches. They are huge! And yes, evergreen.

    But I think you forgot the entertainment market. I've always considered that to be the 4th less spoken about evergreen market.

    Just look at all the game guides on Clickbank for WoW, Starcraft, and I'm guessing Diablo 3 when it comes out.

    This isn't an easily accessible market for small businesses looking to sell info products, coaching, membership websites or ebooks, but if you have the money to provide something entertaining like an iPhone game or a website with game reviews and tips, that is a huge market as well.
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    • Profile picture of the author Brendan Carl
      Originally Posted by Cataclysm1987 View Post

      I consider these markets, not niches. They are huge! And yes, evergreen.

      But I think you forgot the entertainment market. I've always considered that to be the 4th less spoken about evergreen market.

      Just look at all the game guides on Clickbank for WoW, Starcraft, and I'm guessing Diablo 3 when it comes out.

      This isn't an easily accessible market for small businesses looking to sell info products, coaching, membership websites or ebooks, but if you have the money to provide something entertaining like an iPhone game or a website with game reviews and tips, that is a huge market as well.
      No one talks about the entertainment market! Just a quick look at Clickbank shows a multitude of info products (usually related to WoW and the new Star Wars online game).

      That is actually the second niche I hope to get into. My friend is writing a WoW gold guide for me to sell. He writes the guide, and I do everything else. I know that these gaming guides sell very well (as long as the marketing is done well), so I want to jump in on the profits . Good addition.
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  • Profile picture of the author Joseph Robinson
    Banned
    I'd say that there are more than three "evergreen" niches; but you are right in that those are the first 3 that people think about and subsequently try.

    I'd say you are right that the entire scope of these niches makes it difficult for them to be saturated; but I wouldn't agree that there isn't already saturation going on. Newbies in particular create logjams in certain aspects of these niches instead of going to a more hospitable subniche to start out. For example:

    1. MMO Niche: Everyone and their brother will write a WSO on their "secret traffic strategy to get to $100 per day". It is why you hear that "everyone is selling the same rehashed crap", it's because they are. All of these products have become white noise to me at this point. You can tell who isn't a noob though because they are actually selling tools or more specialized courses. Of course, there are exceptions to both sides of that equation.

    2. Dating List: If I hear one more person talking about their product that will "help you get your ex back" I may just flip. Now, without ever going into the niche I would hazard a guess and say that fixing a broken relationship is probably the easiest sell to make. What people don't understand though (and this surprises me because we don't live on the internet, right?) is that there are more to relationships than the end of it? Very few want to hear that though, because it would take more work to hopefully see a payout.

    3. Health niche: "How to lose weight!" God is it popular (and yet somehow people here in the U.S. are still obese :rolleyes. It's either that or "how to add 50 pounds of muscle before you finish this sentence!" It's kind of sad, really.

    Anyways, stepping off of my rant I think this statement is absolutely true:
    People like to learn from the idealized version of themselves.
    This is entirely true, and mercifully cuts down the market for some. I still stand by the idea that overall, evergreen niches are in fact overcrowded at certain spots. If only some people would open their eyes and see all that empty space waiting to be occupied...
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  • Profile picture of the author Istvan Horvath
    The offline version of it, according to an old Eastern European Jew from a shtetl:
    - the tavern/pub
    - the pharmacy
    - the funeral home
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    • Profile picture of the author fin
      Plus stuff like:

      Mental Health
      Personal Development
      Addictions
      Hobbies
      Travel
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  • Profile picture of the author Bruce NewMedia
    Originally Posted by Deepak Media View Post

    The three evergreen niches are...

    1. Business/Income/Making Money
    2. Dating/Relationships/Marriage
    3. Health/Wellness/Fitness

    ....Feedback?
    I'd agree, but to me those are more appropriately labeled 'markets', not niches. The niches would be much smaller and target-able than those.

    For instance, "Making Money' could never be attacked as such a large universe.

    Within Making Money, I may target niches like "investing" and then niche down to "trading" and then further niche it down to certain types of trading, and then further niche it down to what's suitable for beginners and part-timers.

    The big three listed are evergreen and the "People like to learn from the idealized version of themselves" is also spot on.

    That may explain why so many "Mommy in Business" websites do well and no doubt sell a lot of products (to other mothers).
    _____
    Bruce
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    • Profile picture of the author WebPen
      Originally Posted by Bruce NewMedia View Post

      I'd agree, but to me those are more appropriately labeled 'markets', not niches. The niches would be much smaller and target-able than those.
      DEFINITELY.

      Even within health, weight loss isn't a niche- it's a market.

      Weight loss for college-educated career women under 30- that's a niche, but still a BIG one.
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      • Profile picture of the author marciayudkin
        People like to learn from the idealized version of themselves.
        That's an interesting claim.

        I would add that the "teacher" can't be so far ahead of them that they can't identify with him/her.

        I had a client who was a personal trainer going after people who found it hard to exercise. He had created a video demonstrating how incredibly fit he was at age 57. He was bragging about how many pounds he could bench press.

        I told him this was going to backfire. His target market would not see him as like themselves and therefore all his bragging was actually disqualifying him as being a coach/mentor/teacher for someone who couldn't even make time to go to the gym or who didn't want to break a sweat. Instead, he needed to feature testimonials from people like his potential clients who with his help had gone from unfit to fit.

        Marcia Yudkin
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        Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author suxes2005
    This is a good one but i don't think it is evergreen
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  • Profile picture of the author lovelysue
    Originally Posted by Deepak Media View Post

    The three evergreen niches are...
    1. Business/Income/Making Money
    2. Dating/Relationships/Marriage
    3. Health/Wellness/Fitness
    These are great niches in the personal development / personal businesses market. I just wander - what are the evergreen niches for corporates. What do you think?
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    • Profile picture of the author ChloeCKimberley
      The real three evergreen markets are:

      -- Love
      -- Wealth
      -- Health

      The big problem is with digging for gold within these markets. These markets are HUGE. And when I mean huge, I mean it's nearly impossible to saturate these 3 markets completely. The demand far supersedes any amount of supply - and the price points consumers are willing to pay can be as high as 4 figures for a high quality solution.
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  • Profile picture of the author gautam42
    I agree - Can find many sub-niches within the 3 to target Or like Eben pagen who has now a 100$ million empire on them build a comprehensive niche site like he has on dating.
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  • Profile picture of the author MrLeaVelle
    This is so true.
    I accidentally fell into this market just from personal knowledge and made my first Clickbank sale. It was a $400 product on colon cleansing.
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  • Profile picture of the author Intrepreneur
    Why does everyone forget the tech niche?

    That niche is proven year on year to spend the most online in advertising, and to bring in the most revenue online year on year.

    Why is it never on top?

    It's as ever green as ever green could be!!
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    Started in 2009 now working on the above project.

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    • Profile picture of the author Tom B
      Banned
      Originally Posted by Intrepreneur View Post

      Why does everyone forget the tech niche?

      That niche is proven year on year to spend the most online in advertising, and to bring in the most revenue online year on year.

      Why is it never on top?

      It's as ever green as ever green could be!!
      Tech changes way too fast for it to be evergreen.
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  • Profile picture of the author Onora Oz
    I would add parenting and cooking to my list.
    Advertisers pay good amounts in these two.
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  • Profile picture of the author sbucciarel
    Banned
    Those are markets, not niches. To get to the niches, you'll have to drill down a bit and narrow your focus ... but yes, they are evergreen.

    I pretty much avoid them ... those 3 anyway. I'd rather not be doing what everyone and their mother is doing.
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    • Profile picture of the author Tom B
      Banned
      Originally Posted by sbucciarel View Post

      I pretty much avoid them ... those 3 anyway. I'd rather not be doing what everyone and their mother is doing.
      My mother is killing it in the "get your ex back then divorce him for a large settlement" niche.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Thomas Belknap View Post

        My mother is killing it in the "get your ex back then divorce him for a large settlement" niche.
        lol ... great niche. Nice drilldown.
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  • Profile picture of the author IMHunter
    Yeah! Those niches will never die and are huge but competitive too.
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  • Profile picture of the author magiclouie
    How about latest technologies? These include latest gadgets, softwares, machines, etc
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