What Makes You Hire a Writer?

10 replies
Greetings, Warriors:

I am a freelance writer and I'm currently on a quest to get a stronger grasp on the needs of my clients. Specifically I'm trying to work on my website. I am attempting to generate content that would really solve problems or provide value to clients before they decide to hire me (but of course which would ultimately make them feel comfortable about hiring me, or which would make hiring me harder to resist. ). Here are a few questions for you...

1. At what point do you start hurting for a freelance writer or copywriter to help you? Is it pretty much ongoing because you need so much great content, or are there specific points in your business when you decide to stop doing it yourself and decide that it is time to outsource?

2. If you could rub a lamp and get a genie to provide you with the perfect writer (where cost is not an issue, this isn't about pricing) what qualities would that writer possess? What would that writer be able to do? Are there qualities on this list you simply can't find?

3. When you go to a freelancer's website do you usually find what you're looking for? What are you looking for? Are there examples of freelance writer websites where they really seem to have "gotten it?" What do you look for first?

4. What sorts of articles or information could a writer provide to you on their website that would be intensely valuable to you right now?

Thank you in advance to anyone who takes the time to answer this! I really appreciate those who read and understand what I'm trying to accomplish by asking these questions.
#hire #makes #writer
  • Profile picture of the author auditt05
    Well, I've hired several writers before, ranging from Abysmal to GREAT.
    Simply, to get hired by someone who has outsourced writing several times before, you need to :
    1) Market yourself using the freelancing websites (odesk is a good option for many)
    2) When proposing to write, dont start with a cover letter, instead write a small piece of information about HIS Request, that makes him feel you would write based on understanding rather than spinning!
    3) Never spin articles. Its easy to detect. If I read an article I would easily say if its spun or not. If I want to spin it, I would use SW not hire you
    4) For recruiters who would use a trial article and then use you long term, start with a very low price and write your best, you could then raise your bid, and gain stable income from an ongoing stream business.

    Just my 2 cents.
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  • Profile picture of the author the goat
    Because of the nature of the sites I build, I look for readability. Many writers are just doing rewrites that have no flow and just aren't fun to read. Most people willing to pay more need higher readability because they aren't building MFA sites they are going for authority.

    If you have the ability to flow and to stay on point with keywords without sounding like a regurgitated textbook, then you will be taking your website down soon because you will be bombarded with work.

    I call it "internet swag" writing, people are used to a certain free flow almost slang, relaxed prose on the internet and that is what I look for in full time writers.
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  • Profile picture of the author Audrey Harvey
    1. I hire writers to write content for my own sites when I'm tied up writing for clients. Other than that, I write my own articles.

    2. This might sound bizarre, but because the content is for my own site, I need writers to sound like me! That's not possible, so I tend to tweak any articles I purchase, no matter how good the writer. That's no reflection on you at all. Other than that, good spelling and grammar, and the ability to write conversationally, like they were talking to someone. That's something I don't always find in a writer.

    3. When I visit a freelancer's site, I'm looking for some indication of their personality in their writing. If they seem cheerful and chatty, then I think they may be a good fit for my readers. Looking at your site: "Let’s talk about how I can make your life easier today!" That's what I want. Your site tells me about your business processes (editorial calendar), the questions that ask about my project show that you're really interested in what I want to create and why. There's a lot of personality in your websites, and I feel like I'm getting to know you. I like your sites very much and they give me confidence that if I hired you, I'd get a good product.

    4. I like to see testimonials, but not just "Carmen's a good writer". The testimonials on your page show that you have personality, you build a rapport with your clients and you're a real person.

    I don't know if that's the sort of information you're looking for, but based on your two websites, I'd buy.
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    • Profile picture of the author the goat
      Originally Posted by Audrey Harvey View Post

      and the ability to write conversationally, like they were talking to someone. That's something I don't always find in a writer.
      +1 That's what I was getting at.
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  • Profile picture of the author MarkUSA
    Don't throw stones at me or anything, but the main thing I look for is low price. Why? Simply because I have a full-time job AND a side business (not IM) and I don't have enough time to write. I am not a fast writer, it takes me about 1 hour to write a good article. The question becomes, what is worth more:
    1) an hour of my time
    or
    2) $x payment to someone else to write the article.
    If $x is low enough, I go for it and outsource.
    From what I've read on this forum, most people disagree, but that's how it is for me.
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  • Profile picture of the author Jimmy Mailhot
    Banned
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    • Profile picture of the author Carmen_Hudson
      Thank you all so much for the replies! Audrey, I really appreciate that you took the time to look at my website specifically, and I'm glad that I'm moving in the right direction! You've given me an idea for a new article to post there (one on how a writer goes about matching a client's "voice.")
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  • Profile picture of the author gentryliving
    I hire writer because i can't afford enough to write articles.
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  • Profile picture of the author tpw
    Originally Posted by Carmen_Hudson View Post

    Greetings, Warriors:

    I am a freelance writer and I'm currently on a quest to get a stronger grasp on the needs of my clients. Specifically I'm trying to work on my website. I am attempting to generate content that would really solve problems or provide value to clients before they decide to hire me (but of course which would ultimately make them feel comfortable about hiring me, or which would make hiring me harder to resist. ). Here are a few questions for you...

    1. At what point do you start hurting for a freelance writer or copywriter to help you? Is it pretty much ongoing because you need so much great content, or are there specific points in your business when you decide to stop doing it yourself and decide that it is time to outsource?

    2. If you could rub a lamp and get a genie to provide you with the perfect writer (where cost is not an issue, this isn't about pricing) what qualities would that writer possess? What would that writer be able to do? Are there qualities on this list you simply can't find?

    3. When you go to a freelancer's website do you usually find what you're looking for? What are you looking for? Are there examples of freelance writer websites where they really seem to have "gotten it?" What do you look for first?

    4. What sorts of articles or information could a writer provide to you on their website that would be intensely valuable to you right now?

    Thank you in advance to anyone who takes the time to answer this! I really appreciate those who read and understand what I'm trying to accomplish by asking these questions.

    1. Ongoing

    2. A great storyteller

    3. I try to identify a writer first, who interests me, then I try to hire them

    4. Examples of their incredible storytelling talent


    p.s. Most people assume that when I talk about "storytelling" that I am talking about fiction writers. I am not. I only hire in non-fiction, and I want my readers to be "glad that they took the time to read what had been written for them."
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author myob
      1). Always.

      2). As a minimum, writers must have the following skills and traits:

      * Writing style in line with standard reader and publisher expectations

      * Acceptable understanding of the subject including niche-terminology

      * Information research skills including proficiency in online/offline citations

      * Ability to collaborate on specialty or esoteric writing/research assignments

      3). I always look at their level of formal education, specialty, samples of published articles.

      4). Portfolio of published/professional articles.
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  • Profile picture of the author Carmen_Hudson
    I posted this article in response to Audrey's note about getting ghostwriters to match one's "voice". That point about storytelling is an outstanding one, Bill...I think I'll build an article around that as well. Thank you very much!

    http://www.deadlinedervishwritingser...es-your-voice/
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