by Eduard
19 replies
Which do you like best as a domain and also brand name:

"Art of X", or "Science of X"?

Example: artofwinning.com or scienceofwinning.com, artofmanagement.com or scienceofmanagement.com?

I'm trying to choose between the two options but I want to understand what people in general find more memorable and appealing, not me.

Thanks,

Eduard
#art #science
  • Profile picture of the author Billy Levin
    It really depends on what the keyword in the domain name is.

    In some instances, "Art of" works better, but there will also be times when "Science of" works better.

    In terms of memorability, I believe "Art of" would be you best choice.

    Plus it keeps your domain shorter.

    -Billy.
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  • Profile picture of the author Adrian Int
    If this is a vote - I vote Art.

    The Art of War comes to mind... that one seems to have "memorable" going for it.

    It's not surprising that you're not giving us your niche, but I think the reality is that your niche will probably decide which one makes the most sense for you.

    For instance, there's a multivitamin on the market in this region known as "Centrum" and it has the slogan "Trust the Science of Centrum".

    Now..

    Would you be more inclined to trust the ART or the SCIENCE of a multivitamin? I'm sure you'll agree that science makes more sense for this particular product. And if I may return to my Sun Tzu reference, I'm sure you'd also agree that The Science of War wouldn't seem quite right. (And because it's awkward - if it's remembered it'll be for the wrong reason)

    So... is your niche technical, or is it theoretical?

    If you can figure that out, I think it'll be clear which one your winner is.

    Cheers,
    -Adrian
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    • Profile picture of the author Eduard
      Originally Posted by Adrian Int View Post

      If this is a vote - I vote Art.

      The Art of War comes to mind... that one seems to have "memorable" going for it.

      It's not surprising that you're not giving us your niche, but I think the reality is that your niche will probably decide which one makes the most sense for you.

      For instance, there's a multivitamin on the market in this region known as "Centrum" and it has the slogan "Trust the Science of Centrum".

      Now..

      Would you be more inclined to trust the ART or the SCIENCE of a multivitamin? I'm sure you'll agree that science makes more sense for this particular product. And if I may return to my Sun Tzu reference, I'm sure you'd also agree that The Science of War wouldn't seem quite right. (And because it's awkward - if it's remembered it'll be for the wrong reason)

      So... is your niche technical, or is it theoretical?

      If you can figure that out, I think it'll be clear which one your winner is.

      Cheers,
      -Adrian
      I see your point Adrian. The niche is somewhere in the middle, I think. A mix of technical and theoretical.
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  • Profile picture of the author Jenny4u1
    Art will be more impressive word. My choice is "ART".
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  • Profile picture of the author Yogini
    I like art better but also like phrases like Key to Winning.

    Debbie
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  • Profile picture of the author FrankLie
    I think Art would be better as well, as science may sound "boring" and most likely be avoided...
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  • Profile picture of the author phpg
    Why not use both - Art & Science of ... Science might sound boring, but at the same time it sounds a bit more serious for me...
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  • Profile picture of the author Cataclysm1987
    Science sticks in your head less. Art is catchy and stays with you for a while.

    Science of such and such. It already sounds wordy.

    Art is one syllable and stays in the memory easily. I like it better.
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  • Profile picture of the author Raydal
    This depends. Do you want a long domain name or a short
    domain name?

    Is the "of ______" a science or an art?

    Will the words rhyme and be more catchy or not?

    Will the name confuse or clarify?

    -Ray Edwards
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  • Profile picture of the author BenL86
    I like "Art of X". It seemingly combines two unrelated things.. where as science and math usually go hand in hand.
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  • Profile picture of the author ascension777
    Banned
    [DELETED]
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  • Profile picture of the author CodeBotics
    Art of is shorter, easier to remember, easier to spell..
    Unless your keyword is "neurobiology", I would go for art
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  • Profile picture of the author Dan Curtis
    Here's the difference:

    Art of Sex

    Science of Pheromones

    These both sell.
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    The world is quite ruthless in selecting between the dream and the reality, even where we will not. Between the wish and the thing the world lies waiting. -- Cormac McCarthy

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