Your share for the dinner bill: $25
Movie, popcorn and a drink: $15
Couple drinks later: $10
Of course to arrange all of this, you used your $300 phone (with it's $70/month plan) to connect with friends. And if you're not tired when you get home, you may watch cable (let's say $70 a month) on your $1000 TV.
If that sounds like you, or even close to, that's cool. No problem!
But if you're also the SAME person telling us you can't afford $20 month for an autoresponder, $5 for hosting, $1 for stock images, $9 for a domain name or any number of other tax-deductible business expenses and investments, then you need a good swift kick in the rear.
Yes, there are people who're genuinely struggling to pay their business expenses. I have no problem with these folks either (I was there once myself). This spotlight is going down on those who're saying they can't afford necessary business expenses, yet their lifestyle tells a different story.
If you recognize yourself in this, maybe it's time to think about shifting priorities. Or at the very least, stop making excuses as to why you can't get your business off the ground.