Is "Marketing" Really "Lying"?

77 replies
I read this in a post a few minutes ago and it got me thinking.

.. and YES, I believe marketing is lying as much as you can without getting caught.
I would have posted this on the thread where I found that quote, but it would have pulled the thread off-topic, so I thought I'd ask it here...

How do y'all feel about this statement? Do you feel as though you lie for a living? A little? A lot?

Not judging, just lookin for opinions...

joe
#lying #marketing
  • Profile picture of the author Ashish Poonia
    Banned
    Originally Posted by cjreynolds View Post

    I read this in a post a few minutes ago and it got me thinking.



    I would have posted this on the thread where I found that quote, but it would have pulled the thread off-topic, so I thought I'd ask it here...

    How do y'all feel about this statement? Do you feel as though you lie for a living? A little? A lot?

    Not judging, just lookin for opinions...

    joe
    where did you read this??
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  • Profile picture of the author Bill Farnham
    If "lying" refers to lying around in your pajamas while bringing in the bucks then yea, I guess there is 'some' truth to it.

    ~Bill
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    • Profile picture of the author Ashish Poonia
      Banned
      Originally Posted by Bill Farnham View Post

      If "lying" refers to lying around in your pajamas while bringing in the bucks than yea, I guess there is 'some' truth to it.

      ~Bill
      I agree with you.
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    • Profile picture of the author RyanLewis
      Originally Posted by Bill Farnham View Post

      If "lying" refers to lying around in your pajamas while bringing in the bucks then yea, I guess there is 'some' truth to it.

      ~Bill
      I couldn't have said this any better. On my websites, I clearly state in my privacy policy, or let the user know that I am an affiliate. I don't make exaggerated claims.
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      Your own sites and ads only, please

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  • Profile picture of the author tpw
    .. and YES, I believe marketing is lying as much as you can without getting caught.

    LOL

    It has always been my observation that people always tend to believe that every one else is just like them.

    The persons who believe that everyone is dishonest are usually a dishonest people themselves.

    And, the persons who believe that most folks are honest are usually honest people.

    If my observations are accurate, the person who posted the above quote is most likely a dishonest person who feels that everyone else is dishonest too.
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    • Profile picture of the author gvsridhar171
      Originally Posted by tpw View Post

      LOL

      It has always been my observation that people always tend to believe that every one else is just like them.

      The persons who believe that everyone is dishonest are usually a dishonest people themselves.

      And, the persons who believe that most folks are honest are usually honest people.

      If my observations are accurate, the person who posted the above quote is most likely a dishonest person who feels that everyone else is dishonest too.
      Very well said.
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    • Profile picture of the author cjreynolds
      Originally Posted by tpw View Post

      LOL

      It has always been my observation that people always tend to believe that every one else is just like them.

      The persons who believe that everyone is dishonest are usually a dishonest people themselves.

      And, the persons who believe that most folks are honest are usually honest people.

      If my observations are accurate, the person who posted the above quote is most likely a dishonest person who feels that everyone else is dishonest too.
      Boy, I've seen that in spades! (my ex-wife is a perfect example :rolleyes
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    • Profile picture of the author RnGWriter
      Do you think it is dishonest when marketers make an incredible effort to sell their products? Or when affiliates make commissions in sales?
      how often do we see something like, "I am only promoting this product because I will get a commission if you buy it" on a sales page?
      But affiliates websites have it in their "Disclaimer" section; of course not many people bother to see it. Are they lying then?

      I think the phase should be " A honest Marketer never lies about the things he can afford to be truthful about".
      And as for someone engaging in unethical practices or being deliberately untruthful, I have a feeling they are that way about everything not just when it comes to marketing their products.
      "Dont blame the game, blame the player".
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      • Profile picture of the author cjreynolds
        Originally Posted by RnGWriter View Post

        Do you think it is dishonest when marketers make an incredible effort to sell their products? Or when affiliates make commissions in sales?
        how often do we see something like, "I am only promoting this product because I will get a commission if you buy it" on a sales page?
        But affiliates websites have it in their "Disclaimer" section; of course not many people bother to see it. Are they lying then?

        I think the phase should be " A honest Marketer never lies about the things he can afford to be truthful about".
        And as for someone engaging in unethical practices or being deliberately untruthful, I have a feeling they are that way about everything not just when it comes to marketing their products.
        "Dont blame the game, blame the player".
        You really hit a good point there - I'm always hearing how someone "may not be true to his wife, etc. but he's totally ethical in his business dealings".

        BS!

        People don't "compartmentalize" their ethics that well. If he ain't true to his wife, he's probably not a person you want to do business with, either. If he lies about one aspect of his business or product, there's no reason to assume that he won't lie about everything else.

        I've worked at 20-some different companies in my career, with lots of different co-workers, managers, and businessmen. And what I've found invariably is that if one part of a person's life is amiss, you can bet that it's not just part of his life - if he lies to his wife, he'll lie to his friends. If he lies to his friends or his wife, he'll lie to his boss and business associates (and customers ).
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    • Profile picture of the author sonicadam123
      Originally Posted by tpw View Post

      LOL

      It has always been my observation that people always tend to believe that every one else is just like them.

      The persons who believe that everyone is dishonest are usually a dishonest people themselves.

      And, the persons who believe that most folks are honest are usually honest people.

      If my observations are accurate, the person who posted the above quote is most likely a dishonest person who feels that everyone else is dishonest too.
      Completely hit the nail on the head there Bill, glad you pointed that out.

      There will always be the dishonest ones, it's a shame though because people are fickle and believe anything they hear or see on a forum. So the original thread the OP mentioned will end up influencing someone.

      My mum had a saying that fits here well .. "the accusers are the doers" ..well I think that was it.
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      • Profile picture of the author tpw
        Originally Posted by sonicadam123 View Post

        My mum had a saying that fits here well .. "the accusers are the doers" ..well I think that was it.

        So true...

        Have you ever noticed that those who "cheat" on their spouses are always the first to accuse their spouse of "cheating". :rolleyes:

        And the one who doesn't cheat is hard-pressed to believe that the other is cheating.
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    • Profile picture of the author rprieto60
      Originally Posted by tpw View Post

      LOL

      It has always been my observation that people always tend to believe that every one else is just like them.

      The persons who believe that everyone is dishonest are usually a dishonest people themselves.

      And, the persons who believe that most folks are honest are usually honest people.

      If my observations are accurate, the person who posted the above quote is most likely a dishonest person who feels that everyone else is dishonest too.
      I had a situation just last night that drove your point home. I'm in a position of fiduciary responsibility for a non-profit charitable organization. I found out that someone in a position of trust had taken money and I just couldn't figure out how it had been done until someone explained it to me. My exact words were, "How could someone even come up with that idea?" This type of thing had never even crossed my mind.

      The guy who explained how the theft was done said, "An honest man thinks others are honest too and gives people the benefit of the doubt. He doesn't expect this kind of behavior. A dishonest man thinks everyone else is dishonest and doesn't trust anyone."

      Now, in answer to the original question - is marketing lying?

      For me the answer is unequivocally, NO. I think that the answer to this question would depend on the kind of person you are. Remember, the measure of a person's character is what they do when they think no one is looking.
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    • Profile picture of the author John Romaine
      Originally Posted by tpw View Post

      LOL

      It has always been my observation that people always tend to believe that every one else is just like them.

      The persons who believe that everyone is dishonest are usually a dishonest people themselves.

      And, the persons who believe that most folks are honest are usually honest people.

      If my observations are accurate, the person who posted the above quote is most likely a dishonest person who feels that everyone else is dishonest too.
      I just read this Bill and was utterly dissapointed.

      Not one gag, insult or sexually tainted slur.

      Pick up your game sunshine.
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    • Profile picture of the author RedShifted
      Originally Posted by tpw View Post

      LOL

      It has always been my observation that people always tend to believe that every one else is just like them.

      The persons who believe that everyone is dishonest are usually a dishonest people themselves.

      And, the persons who believe that most folks are honest are usually honest people.

      If my observations are accurate, the person who posted the above quote is most likely a dishonest person who feels that everyone else is dishonest too.
      Best post in the thread. Has everything to do with confirmation bias. And tony robbins talks about it a lot too. You will always percieve the world similar to how you percieve yourself.

      If you're a failure, then the world is a failure and not worth living for.
      If you're a success, then the world is full of opportunity and you can easily accomplish anything you want.
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      • Profile picture of the author JEasy
        Originally Posted by RedShifted View Post

        Best post in the thread. Has everything to do with confirmation bias. And tony robbins talks about it a lot too. You will always percieve the world similar to how you percieve yourself.

        If you're a failure, then the world is a failure and not worth living for.
        If you're a success, then the world is full of opportunity and you can easily accomplish anything you want.
        I'd actually disagree with that and say that was the worst post in the thread because it's directly attacking a person's character without knowing them whatsoever. Anyone who doesn't acknowledge that there are some deceptive practices in marketing, are probably using deceptive practices. Now I just made a generalization. Not so cool I'm sure you would agree.
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        • Profile picture of the author tpw
          Originally Posted by JEasy View Post

          .. and YES, I believe marketing is lying as much as you can without getting caught.
          LOL

          It has always been my observation that people always tend to believe that every one else is just like them.

          The persons who believe that everyone is dishonest are usually a dishonest people themselves.

          And, the persons who believe that most folks are honest are usually honest people.

          If my observations are accurate, the person who posted the above quote is most likely a dishonest person who feels that everyone else is dishonest too.

          I'd actually disagree with that and say that was the worst post in the thread because it's directly attacking a person's character without knowing them whatsoever. Anyone who doesn't acknowledge that there are some deceptive practices in marketing, are probably using deceptive practices. Now I just made a generalization. Not so cool I'm sure you would agree.

          I made an observation based on the typical behavior of the people I had met in my personal life -- nothing more, nothing less.

          I did not say all persons who do one way assume the other to be equally just like them. I suggested people "usually do".

          Nevertheless, you take issue with me because you say that I had the "worst post in the thread" and I "directly attacked another person's character without knowing him."

          But you seem to be giving the person who was quoted a pass for suggesting that an entire industry and everyone in it is lying. Whether that was his intent or not, that is how his original quote read.

          LOL

          Just so that we are clear going forward, I always take an issue with people who use "wide paint brushes" to brand others in the negative, and I suppose that you will always take issue with me for doing so?

          Rock on buddy.
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          • Profile picture of the author JEasy
            Originally Posted by tpw View Post

            I made an observation based on the typical behavior of the people I had met in my personal life -- nothing more, nothing less.

            I did not say all persons who do one way assume the other to be equally just like them. I suggested people "usually do".

            Nevertheless, you take issue with me because you say that I had the "worst post in the thread" and I "directly attacked another person's character without knowing him."

            But you seem to be giving the person who was quoted a pass for suggesting that an entire industry and everyone in it is lying. Whether that was his intent or not, that is how his original quote read.

            LOL

            Just so that we are clear going forward, I always take an issue with people who use "wide paint brushes" to brand others in the negative, and I suppose that you will always take issue with me for doing so?

            Rock on buddy.
            Fair enough. After reading the initial quote from the OP, I realize that I don't have enough information to really judge the situation as only a snippet of whatever conversation took place was provided. I also take issue with people who use "wide paint brushes" to brand others, and that's what I thought you were doing. That's clearly my mistake.
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      • Profile picture of the author mosthost
        Originally Posted by RedShifted View Post

        Best post in the thread. Has everything to do with confirmation bias. And tony robbins talks about it a lot too. You will always percieve the world similar to how you percieve yourself.

        If you're a failure, then the world is a failure and not worth living for.
        If you're a success, then the world is full of opportunity and you can easily accomplish anything you want.
        If only life were so simple. Let's face facts: attitude is important but it's not the ONLY factor in life which determines whether people succeed or not. Lots of downbeat people succeed and many hyped-up happy people don't.
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  • Profile picture of the author macker2298
    You aren't lying you are promoting a product by highlighting it's attributes and maybe playing down it's downsides. How you choose to promote or "market" a product is more relevant than whether the action of "marketing" itself is ethical or not.
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  • Profile picture of the author AndyBlackSEO
    I think alot of 'buyers' assume that it 'must' have been a scam if they bought something and did't get an email reply within 60 seconds of submitting a ticket.

    I think marketing is about creating exposure for all of the benefits a product or service has.. and what that product or service can offer the potential buyer.

    Some people lie... some people ellaborate... and some people just get some great points across as to why you should 'make that purchase'.
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  • Profile picture of the author Michael Meaney
    Pffft.

    Marketing is drawing attention to an offer in the clearest and most attractive way possible.
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  • Profile picture of the author ttdub
    If you have to lie about the product you are marketing, then you need to find a new product to market.
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  • Profile picture of the author Cataclysm1987
    I'm not going to say it's about lying, but I think a fair bit of BSing or sugar coating is helpful to any IM product.
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  • Profile picture of the author Tadresources
    The only marketers who feel the need to be consistently dishonest are the ones who have little value without deceit.
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  • Profile picture of the author James B
    Take a look at seth godin. Each book should tell you something on explaining in a subject thats the same but spinned in a different way.
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  • Profile picture of the author The Marketeer
    If the product you are promoting is good, there's no need to lie.

    It will sell itself...

    BUT you still need someone who can efficiently communicate the many ways your product can add value to your prospects life.
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  • Profile picture of the author Alphy3000
    No marketing is not lying, marketing is communicating the value of the product/service to the right group of people.

    But there are some shady people who communicate what their product is NOT (like on first Dates)

    I heard a big marketing guru, (not internet marketer, but somebody very well known).. that "you cant lie, but you can mislead like crazy".. seriously, this were his words.

    This doesnt mean that all marketing people are doing this, this just means this is his own view, other marketers are very honest and ethical about their marketing. Like some of them in this thread.
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  • Profile picture of the author mosthost
    Dude who said that was lying.
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  • Profile picture of the author HeySal
    Marketing is a lot of BS - that doesn't mean the product that is being sold is. Some people just don't understand how to market their stuff without stretching every point to the breaking limit when writing a sales page. I've seen a LOT of products that were pretty good and I found valuable ........but would not have bought them if the sales page was what I was relying on for the information about it. YIKES. People - get a pro opinion on those sales pages -- and for God's sake READ the freaking product you are promoting before you hang the neon sign on it for cripes sakes.

    Also - there are some niches that attract more con artists than others. You have to figure that when people are deciding their niches based on stuff like google statistics instead of because they are interested and know a subject well, you're going to get a lot of BS and con artists - we take em out of here every day.

    When someone gets duped by pretty packaging and buys a few trash products that are of no help to them, they are going to start thinking it's ALL BS. It was, as far as their money went.

    If the OP quote was a statement made by a buyer - I'd say that is a wake up call for those who are selling. If it was a statement made by a seller........yikes.....don't buy from that person!
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    • Profile picture of the author Christopher Fox
      Not to ruffle any feathers, but I think a lot of IMers don't review some of the info they sell. Like Clickbank stuff. Meaning, they don't know how valid the product they are pushing truly is - they are merely pushing it because of the numbers - gravity, commission, return rate, etc.

      But, marketing is an old, established practice and in itself is not lying or fraud, merely fluff. If you are an IMer, I would suggest pondering the difference between solving someone's problem and simply preying upon someone's problem to extort cash from their wallet to yours. Focus on the former and you can market the hell out of the product, with every known tactic, and sleep well at night.
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      • Profile picture of the author tpw
        Originally Posted by Christopher Fox View Post

        Not to ruffle any feathers, but I think a lot of IMers don't review some of the info they sell. Like Clickbank stuff. Meaning, they don't know how valid the product they are pushing truly is - they are merely pushing it because of the numbers - gravity, commission, return rate, etc.

        You would be talking about affiliate marketers who have not seen the product they are promoting.
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        • Profile picture of the author Christopher Fox
          Yes. IMers is a broad term, encompassing more than one business model, isn't it? Point taken.
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          One man alone can be pretty dumb sometimes, but for real bona fide stupidity, there ain't nothing can beat teamwork.

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  • Profile picture of the author nicelife
    Ok, I feel I have to respond to this

    Amazingly I stumbled upon this little gossip thread.

    I admit, I made a reckless statement there.

    Marketing as a concept is of course not lying or fraud, however, in reality there's a lot of BS in marketing according to my opinion.

    I don't need anyone to agree/disagree on this it's just my personal opinion expressed in a more nuanced way.

    Your analysis of character on me is completely wrong BTW, I'm a very honest man and it's an important part of my character.

    One thing I would not do however, is to take a statement out of context/thread and ask other people to comment on it or start a little gossip thread about someones statement, I would tell it right to their face!
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    • Profile picture of the author cjreynolds
      Originally Posted by nicelife View Post

      Ok, I feel I have to respond to this

      Amazingly I stumbled upon this little gossip thread.

      I admit, I made a reckless statement there.

      Marketing as a concept is of course not lying or fraud, however, in reality there's a lot of BS in marketing according to my opinion.

      I don't need anyone to agree/disagree on this it's just my personal opinion expressed in a more nuanced way.

      Your analysis of character on me is completely wrong BTW, I'm a very honest man and it's an important part of my character.

      One thing I would not do however, is to take a statement out of context/thread and ask other people to comment on it or start a little gossip thread about someones statement, I would tell it right to their face!
      Sorry, dude! Wasn't tryin to call you out - Just saw the statement and it got me wondering if that was a prevailing opinion

      Thinking back, I shouldn't have said it was a post - should've just posed it as a question.. Mia Culpa
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  • Profile picture of the author Dan Curtis
    Originally Posted by cjreynolds View Post


    How do y'all feel about this statement? Do you feel as though you lie for a living? A little? A lot?

    Not judging, just lookin for opinions...

    joe
    No, I don't lie for a living. Not even a little. That is just a line I don't cross.

    If I don't feel 100% about something I don't promote it.

    By the way, it's fine to judge things. We do it all the time. The moral relativism of modern society (meaning "whatever you do is OK, who am I to judge?") is both a sign of and a cause for the rapid decay in mankind that we are currently witnessing.
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  • Profile picture of the author Palusko
    People buy on emotions. Marketing evokes those emotions. There's certainly some degree of manipulation involved, but the ultimate decision is always the buyer's one. And if there is also good return policy, than at the end, marketing only served as a link between customers and a product they actually wanted - whether they knew they wanted or needed it at the moment of purchase or not.
    Arguably, good marketing can push you to buy a product. But it will not stop you from returning it, should the product not live up to your expectation, or should you experience a buyer's regret later on (assuming the whole thing is not a scam and a fair return policy is in place).
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  • Profile picture of the author Steven Miranda
    I'm sure some marketers lie...hehe. Depends on what your marketing practices are. I try to be honest with clients. If I say the sale is limited time and will end in 24 hours I mean it.
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    • Profile picture of the author Sandra Martinez
      There is a widespread saying: "money is the root of all evil"

      those who believe that sentence have two choices: whether they are filthy poor or become cheaters.

      Some marketers that make it enter in the second group - those are the cheaters,

      some who never make it are in the first one - those are the whiners.

      I choose to believe that sentence is false.
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      • Profile picture of the author barefut
        Originally Posted by Sandra Martinez View Post

        There is a widespread saying: "money is the root of all evil"

        those who believe that sentence have two choices: whether they are filthy poor or become cheaters.

        Some marketers that make it enter in the second group - those are the cheaters,

        some who never make it are in the first one - those are the whiners.

        I choose to believe that sentence is false.
        The LOVE of money is the root of ALL evil. Money can be used to do great things. How else would charity work around the world be done - by evil people?
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        • Profile picture of the author cashp0wer
          I have never thought about this business as lying and this is actually the first I have ever heard of this. I have never lied to anyone and would not promote anything if I wouldn't buy it myself. I've always worked that way and it's worked good for me so far.
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  • Profile picture of the author tpw
    .. and YES, I believe marketing is lying as much as you can without getting caught.

    When you use wide paint brushes to describe others... You will always get yourself in trouble...

    Although there may be a lot of dishonest marketers out there, most marketers do not lie or deceive their customers...

    The fact is that people who lie, cheat and steal will get by with it once or twice, but businesses are built on relationships and trust, and most business relationships will last years or a lifetime.
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    • Profile picture of the author JohnMcCabe
      It depends on what the meaning of "is" is...:p

      Seriously, though. Flip the question. Is "lying" really "marketing"? Or is it just running a con, grifting the marks?
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  • Profile picture of the author gasman
    I guess this depends.. If you lie when you are marketing then yes it's lying there is no way around that. However, if you use fancy words or cleverness to make your service or product stand out more than it might normally, that's just good marketing not lying. This is how it's supposed to be and there isn't anything unethical about it.
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  • Profile picture of the author Curtis2011
    Originally Posted by cjreynolds View Post

    I read this in a post a few minutes ago and it got me thinking.



    I would have posted this on the thread where I found that quote, but it would have pulled the thread off-topic, so I thought I'd ask it here...

    How do y'all feel about this statement? Do you feel as though you lie for a living? A little? A lot?

    Not judging, just lookin for opinions...

    joe
    I think that is very true for people who are moderately successful, down to no success at all. But the huge successes are from people who make a great product, tell you how great it is, and then when you buy it, it really is as great as you thought it was.
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  • Profile picture of the author Rod Cortez
    The question "is marketing lying?" is just way too broad of a question because "marketing" encompasses so many things. With a near-endless assortment of permutations with so many different kinds of marketing techniques, funnels, salesmanship, etc. that it's really not a fair question.

    Do some marketers lie? Of course they do. Phony screenshots or paying for a phony testimonial on Fiverr is just the tip of the iceberg. Are there marketers who use hyperbole incorrectly because they don't have the copywriting experience or acumen? Of course there are. Are there marketers who use hyperbole and exaggeration to get you to make the purchase no matter what the cost and without regard to ethics? Sure there are.

    But on the flip side of that coin there are marketers who tell the truth and know how to use hyperbole correctly to elicit the correct emotional triggers.

    So to me, the question doesn't really make any sense. It would make more sense if the word "marketers" were used in the context of "lying" instead of "marketing".

    RoD
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    - Jim Rohn
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  • Profile picture of the author David Keith
    First, I certainly consider myself a pretty honest guy, so I don't think Bill's (tpw) #4 post actually applies to me. But I do believe that most marketers try to push the line of spin / hype as close to the line of lying / blatant omission of negatives as possible in many cases.

    In all honest, I do think that most marketers do overstate or at least imply that their product or service has greater features and benefits than it actually does.

    This is not just an online or an IM niche thing. Think about cars. We all know the fuel millage on the window sticker is not actually what we will get. It is just a relative gauge that lets us know the prius will get better millage than my chevy truck. But my chevy truck has never gotten the millage on the window sticker.

    Then you go to things like beer commercials. They are all surrounded by good looking people having fun. The implication being sold to potential customers is that their product will help you achieve that. They never mention the negatives or real potential issues with drinking.

    Go to the shampoo or toothpaste isle at the store and most of the products are using marketing tactics to say they have 25% more. But many of those same products have had 25% more since they came out. There really is no deal to be had, but they use marketing tactics to make it seem as though there is a deal.

    Virtually everyone selling anything online or offline does their best to spin their story. They do what they can to overstate their positive features and benefits and of course good marketers try to avoid publishing the negatives or potential weaknesses of their products.

    All marketers use "spin tactics" but I don't agree that all or even most marketers are out right liars. Although I will admit that most of us are actually so used to being "lied" to by various marketers that we don't actually call deception what it really is anymore.

    We are all quick to point out that the millage numbers on the window sticker of the car is actually achievable in perfect very controlled conditions. So we don't call it lying. But is it? Anyone with half a brain knows the millage numbers are un-achievable in the real world, so why don't we consider that lying?
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    • Profile picture of the author JEasy
      Lying? No

      A little deception? Maybe

      However, the truth is that it's perfectly the right of that salesman or marketing co to do either. It's on the consumer to discern.
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  • Profile picture of the author JD Ways
    Well about lying, I feel that one man's fruit is another man's candy! Other that blatant falsehoods ( make one mil in 2 days tops, if you buy my 97 dollar product ), marketing being lying or not is really just one's own perspective. btw, marketing is NOT a dirty word.
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  • Profile picture of the author Asher
    Marketing, in my opinion, is presenting something in the
    best possible/favorable "light".

    It's not lying, it's what it (the service, product, etc) can do.

    Asher
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  • Profile picture of the author Eduard Stinga
    And that's why a lot of "IM'ers" are s**t in the long-run - and make the rest of us look bad in this niche.
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  • Profile picture of the author brainstorm1
    No I think marketing is just.. marketing.

    There are blatant lies, but you can word it to be marketing instead.
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    • Profile picture of the author tpw
      I think some people miss the idea that you should never have to lie to be able to sell your goods and services, if your products and services offer real value to the consumer.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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      • Profile picture of the author getzbuzy
        Originally Posted by tpw View Post

        I think some people miss the idea that you should never have to lie to be able to sell your goods and services, if your products and services offer real value to the consumer.
        That's exactly what it comes down to. Know your audience. Know the need or want your audience is looking for...and promote the SOLUTION.

        If you have a particular niche in mind...find the BEST product you can promote to them.
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      • Profile picture of the author mosthost
        Originally Posted by tpw View Post

        I think some people miss the idea that you should never have to lie to be able to sell your goods and services, if your products and services offer real value to the consumer.
        No question. If you have a great product then you should be happy to tell the truth (explain the benefits)
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  • Profile picture of the author Michael Ten
    Marketing is ONLY lying if you don't tell THE TRUTH.
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  • Profile picture of the author RedShifted
    Marketing is no more lying then it is telling people your day was good.. every single day they ask you... just so you can get them the hell away from you.
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    • Profile picture of the author Doctor Derp
      Originally Posted by RedShifted View Post

      Marketing is no more lying then it is telling people your day was good.. every single day they ask you... just so you can get them the hell away from you.
      So tell them the truth: "I'm having a sh!tty day, how about you?"

      Works every time.
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  • Profile picture of the author getzbuzy
    I broke IM down into "SIX STEPS TO SUCCESS"....and the first one is to find EXCEPTIONAL products to market that TRULY give your audience what they are looking for.

    ENDORSE what you are promoting. And if you wouldn't offer it to a friend or family member, don't offer it to the general public.

    It's as simple as that.
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    • Profile picture of the author JEasy
      Originally Posted by getzbuzy View Post

      I broke IM down into "SIX STEPS TO SUCCESS"....and the first one is to find EXCEPTIONAL products to market that TRULY give your audience what they are looking for.

      ENDORSE what you are promoting. And if you wouldn't offer it to a friend or family member, don't offer it to the general public.

      It's as simple as that.
      I'd say this good advice and I agree with this. Unfortunately, this is not the attitude that a majority of marketers (online and offline) have when representing their products and services. Profit margins are a pretty big deal, and if high enough then some will claim anything just to make the sale.
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  • Profile picture of the author tk226
    There are many variables.

    1-: The prospect fully understood the product and initiated a buy decision but somehow was not able to use the product according to the guidelines or technical manual. As a result product didn't yield any benefit to him. And, for this innocence, he/she can't blame the marketer.

    2-: The prospect fully understood the product, bought it and used it according to the manual but didn't got the intended results and at the same time another prospect bought the same product who lives in that same locality and got the result. The buyer can't blame marketer for it because somebody else got the result. If every buyer is failing then it can be assumed as marketers lie. But, the blame can be shifted from marketers to producers and the R&D for not engineering a perfect product based on marketing departments input.

    I think, marketers job is to describe the features and advantages of the product in a most ethical manner then it's not at all a lie.

    Often and most of the time the buyer doesn't use the product properly and shift the blame toward seller. For example: Self help books are bought by many people but they just fail to change themselves. Problem is not with the book but with the man itself.
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    • Profile picture of the author Doctor Derp
      Originally Posted by tk226 View Post

      For example: Self help books are bought by many people but they just fail to change themselves. Problem is not with the book but with the man itself.
      Oh sheesh, please don't say that. Most self help books are the same boiled down cr@p...
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  • Profile picture of the author Doctor Derp
    Originally Posted by SERGroup View Post

    Marketing is the art of manipulation.
    No dude, marketing has a real definition (and it's not "the art of manipulation")

    Marketing: the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

    https://en.wikipedia.org/wiki/Marketing
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  • Profile picture of the author Doctor Derp
    Originally Posted by SERGroup View Post

    Manipulation - to negotiate, control, or influence (something or someone) cleverly, skilfully, or deviously
    If you think that's marketing, you need to re-build your business model.
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  • Profile picture of the author Doctor Derp
    Originally Posted by SERGroup View Post

    You can manipulate a sewing machine to create a dress. Dictionary Dot Com - skillful or artful management
    Now you are just arguing semantics. If the only way you can get people to buy from you is to "cleverly & deviously control" them... you're doing it wrong.
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  • Profile picture of the author Doctor Derp
    Originally Posted by SERGroup View Post

    There's a positive and a negative meaning to the word. I just gave you the positive meaning. If you purchase a Video Marketing plan from us, we take a few screenshots of your website along with relevant captions and a soundtrack to create a 60 second video that features your site. Music and pictures stimulate the mind, and enhance the consumer's perception, insight and awareness of the product. There's nothing negative about that!
    Problem is bro, when you use the word manipulation, it creates a certain thought-pattern in your mind which DOES influence the way you work with you clients... and if your clients hear you use that word in reference to them, heaven help you.

    The words we use are so powerful... can't afford to use the wrong ones.
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  • Profile picture of the author Doctor Derp
    Originally Posted by SERGroup View Post

    You're absolutely correct, words are powerful. But anyone who with the capability to read can look this word up, and decide for themselves if I'm misusing it. It is our mission to provide unparalleled customer service, professional advice and support to all of our clients. Have a great night, and good luck with your future projects.
    You're not mis-using the word, and that's the problem.
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  • Profile picture of the author gautam42
    Marketing is all about appealing to a person who needs & wants the product. It has nothing to do with lies & everything to do with communicating the benefits of the product to meet the clients needs. Lies will take you no where. it will destroy your reputation & alienate you.
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  • Profile picture of the author norrimac
    In every aspect of business, ethics are involved.

    There are ethical car salesmen and then there are car salesmen.

    There are ethical investment advisors and then there are Bernie Madeoffs.

    There are ethical marketers and then there are IM 'Gurus'.
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    • Profile picture of the author tpw
      Originally Posted by norrimac View Post

      There are ethical marketers and then there are IM 'Gurus'.

      Most "IM Gurus" are not gurus because they said so themselves.

      Rather, most people who are referred to as guru's gained that status when people on the outside called them that.

      Most often, the description of guru starts out as a term of endearment, given by a person who appreciates the IMer in question.

      As the moniker evolves, it comes to represent all that is wrong with the particular IMer, according to people who are either not his customers or people who were upset with a single buying experience.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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      • Profile picture of the author norrimac
        Yes Bill, I agree with that. I wasn't pointing fingers at 'The Gurus' a such.

        But the is a shedload of 'wannabe', 'self-appointed gurus' whose marketing techniques are highly questionable in relation to the actual value of the products they promote.

        Norm.
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  • Profile picture of the author Yulia from DNP
    I would go with exaggeration....not lying.
    And marketing in generally, not only online, is always comes with a little exaggeration.
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  • Profile picture of the author weeharp
    Successful marketing is getting your product in front of more eyes than your competition marketer. Is it lying no? you are just doing a better job of promoting a specific product/service.
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  • Profile picture of the author SuperKing
    "Diamond doesn't need to tell people that it is precious, pieces of glass can't be believed even they sound loud that they are Diamond."
    Fair people and fair products dn't need to lie about their selves.
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  • Profile picture of the author Mark Pescetti
    Is marketing lying?

    I don't know.

    The REAL question is:

    Are you selling something (a product or service) that is a certifiable solution?

    OR...

    Are you selling cr@p?

    If you're selling a real solution that your target audience can genuinely benefit from, why lie?

    Mark Pescetti
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    • Profile picture of the author DNY
      Gosh!
      Where did that come from? I don't think it is.
      But i do know that some pips are naturally liars so they just can't avoid it in anything they do.
      Personally i don't lie i just bring the facts on the table in a good way
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