How much text can you use from Amazon?

9 replies
Hi all....

I'm just doing my first "test" Amazon site and I guess my first IM site in general and I'm wondering about reusing the content that Amazon has. My site is basically selling a book (not much to be made but I'm using it as a basis to learn stuff).

Anyway, my question. How much of the content can I take directly, not reworded, from the Amazon about the author and about the book pages? For my information page I more or less ripped it straight and added a few headings here and there. Small changes in text to make it more readable. For the money page I've ripped lots of user reviews, critic reviews plus the bio about the book.

Will it negatively affect the site the fact that none of the content could be deemed original? Should I go back and reword parts (maybe the book bio and the author bio (information page))? Is it valid to leave the reviews in there word for word?

Is this a no no and should I really just write my own original content based upon the Amazon pages?
#amazon #text
  • Profile picture of the author st0ned
    I only tried this once, with an expired domain that I had no other use for. It ranked well for a while (many months ago) because I had solid backlinks, but has since disappeared from the rankings.

    Duplicate content is generally frowned upon by Google. UNIQUE content is where it is at. I would at the very least re-word a good portion of your text before you expect to see any serious results.

    This is just my experience though.
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    • Profile picture of the author PLR Basket
      Originally Posted by st0ned View Post

      Duplicate content is generally frowned upon by Google. UNIQUE content is where it is at. I would at the very least re-word a good portion of your text before you expect to see any serious results.
      Well, according to Google, there's no such thing as penalties for duplicate content, but I still believe it can hurt your rankings.
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  • Profile picture of the author jasonTBA
    Yeah google appreciates unique content, however a small amount of duplicate content would be expected if you were talking about a specific book, obviously there is going to be some overlap.

    Im not a big amazon affiliate myself so perhaps someone else could answer this one: do amazon allow you to take large chunks of their content to use on your site? like reviews etc.
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    • Profile picture of the author st0ned
      Originally Posted by jasonTBA View Post

      Yeah google appreciates unique content, however a small amount of duplicate content would be expected if you were talking about a specific book, obviously there is going to be some overlap.

      Im not a big amazon affiliate myself so perhaps someone else could answer this one: do amazon allow you to take large chunks of their content to use on your site? like reviews etc.
      I don't even remember what I am using to accomplish it (some plugin offered here) but the site I am using it on pulled all of the description along with comments and embedded them into my site.
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      • Profile picture of the author cjreynolds
        I've heard somewhere that Amazon really frowns on that - I could be mistaken...
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        I just added this sig so I can refer to it in my posts...

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  • Profile picture of the author NoviIM
    If you take Amazon content, I would definitely suggest you to rewrite it. Duplicate content is not the best option.
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  • Profile picture of the author PowerEdge
    Originally Posted by essjayeire View Post

    Hi all....

    I'm just doing my first "test" Amazon site and I guess my first IM site in general and I'm wondering about reusing the content that Amazon has. My site is basically selling a book (not much to be made but I'm using it as a basis to learn stuff).

    Anyway, my question. How much of the content can I take directly, not reworded, from the Amazon about the author and about the book pages? For my information page I more or less ripped it straight and added a few headings here and there. Small changes in text to make it more readable. For the money page I've ripped lots of user reviews, critic reviews plus the bio about the book.

    Will it negatively affect the site the fact that none of the content could be deemed original? Should I go back and reword parts (maybe the book bio and the author bio (information page))? Is it valid to leave the reviews in there word for word?

    Is this a no no and should I really just write my own original content based upon the Amazon pages?
    1. Writing your own original content, makes it look like you actually took the time to explore the products and give a REAL and PERSONAL review-
    If people wanted a very marketing driven explanation of the product; they could of course seek out the product itself on Amazon, right?

    Maybe they want to see what others think of it, or if you are pretending to do a review, at least make it look like you have taken the time to give a fresh perspective on it.

    Right now it may seem hard to rewrite these things, or understand what some of it means; but the more you do it, the easier it will come, and the better you be at understanding what it really means to re-offer it back to your audience.

    It sounds like you really don't want to do your research. Amazon alone is not the end all for product information or descriptions. There are many sources to get that from, or learn the main core of the product... so that you can come back and give a description that maybe, is even better than the original; or maybe more tailored to your traffic search terms.

    2. The only place I see taking direct information from the website being appropriate, is if you were specifically an Amazon affiliate; or if you were the owner or promoter of the book itself
    - Even then, just being an amazon affiliate does not mean you can copy every single thing word for word. If you are selling the SAME book, what ends up happening, is if they head over to Amazon from your affiliate link; they get the same things they just read all over again. That sales funnel kind of fails, because it's repeating itself.

    The sales funnel needs to go up; so that they are wanting more and more... as they get deeper into it. Not so that they are left scratching their heads... thinking I just read this... where's the "more" part.

    Your copy-paste method lacks the "more" part. NEVER forget that your buyers DO want more. They are seeking INFORMATION. Is that just not obvious? Let it be so obvious.

    3. It sounds like you really don't know your niche well- I am getting the impression from what you said that you don't really know your niche well, and that you basically are just starting out and are testing. BUT, if you want this to work, you have to begin learning the psychology of your consumers; learning what they like to hear, how they like to receive that information.

    Learning how to write to tailor to their buyer mindset; and to their needs... which can be based on the search terms you are using, based on the type of consumers, based on the niche of the book.

    You have many wonderful variables at your disposal, but you are bypassing them by copying and pasting work that was already done; but that work, you won't understand or know what it truly means, if you are only taking it and moving it somewhere else.... versus learning to create it on your own, and understanding how to do that.

    It seems hard right now, but it's not THAT hard. You just need to learn your niche more, and become comfortable with the idea of writing it yourself, and understanding it on that level to be successful there.

    4. Not everyone is a good writer- If english literature is not your stronghold, and if you really struggle to discern the deeper meanings in stories and all that jargumble... then is it too far out of your reach to consider hiring someone to do that for you? The amount of text they have to write, is not a whole lot. That could end up helping you in the end, if you work out the price; and make the money back...


    5. Be careful with the reviews-
    You can get stung pretty badly for falsifying reviews. If they are not your own personal reviews, be aware of the idea that you could be questioned legally on those reviews, and your website could face problems as a result. Not sure what country you are in, but if you are trying to work within America, or are making sales from an American company; should you ever earn an affiliate commission, that is where you fall into the problem category.

    6. Google has changed their ranking policies to exclude derivative, plagiarised or otherwise stolen/pirated content. - You will see a lot of video hosting sites down now, that used to host torrents for songs, and especially movies; and the same goes for video hosting websites, like Megavideo.

    You will also see lots of article directories torn right down, almost to the ground; when they used to dominate Google. For the simple fact that their content was basically a bunch of different shades of red, or even the same shades of red... but it was still all red.

    Google likes the rainbow in content, not one specific color over and over and over again.

    If you are trying to get involved with google, or any sort of search Engine ranking, you cannot afford, therefore, to even bother with the above anymore; as the CONSUMERS themselves are sick of it... forget Google. The buyers hate it too.
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  • Great info thanks. Yeah as I said I'm just starting out and learning the ropes....
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  • Profile picture of the author madison_avenue
    Poweredge:
    5. Be careful with the reviews-
    You can get stung pretty badly for falsifying reviews. If they are not your own personal reviews, be aware of the idea that you could be questioned legally on those reviews, and your website could face problems as a result. Not sure what country you are in, but if you are trying to work within America, or are making sales from an American company; should you ever earn an affiliate commission, that is where you fall into the problem category.

    Great point: Why copy the reviews which are already on the Amazon site? Why make your site a pale imitation of amazon? Why do badly on your site what amazon does well on it's site? i.e scrape a couple of reviews, while Amazon has all of them.

    The better route is to have a different entry point onto Amazon, not the copied reviews, but a different angle - get them to Amazon and let Amazon customers do the 'reviewing', let them read those, and let Amazon do the converting.
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