[HELP] Suitable marketing communication mix 's elements for a business service
Dear all Warriors,
I wonder what are the suitable elements from marketing communication mix for a service business, such as restaurant, hospital, etc.
Here are 5 popular elements : Direct Marketing, Personal Selling, Advertising, Public Relations, Sale Promotion.
In my opinion, I believe Advertising, Public Relations and Sale Promotion are the suitable one.
The reasons are :
Advertising could create awareness to potential customers, as well as increase and maintain the current awareness of current customers.
Public Relations could help me protect reputation of my brand.
Sale Promotion could help me increase the value of my service-offerings.
Please help me discuss the advantages and disadvantages of these elements and other elements.
Thank you.
I wonder what are the suitable elements from marketing communication mix for a service business, such as restaurant, hospital, etc.
Here are 5 popular elements : Direct Marketing, Personal Selling, Advertising, Public Relations, Sale Promotion.
In my opinion, I believe Advertising, Public Relations and Sale Promotion are the suitable one.
The reasons are :
Advertising could create awareness to potential customers, as well as increase and maintain the current awareness of current customers.
Public Relations could help me protect reputation of my brand.
Sale Promotion could help me increase the value of my service-offerings.
Please help me discuss the advantages and disadvantages of these elements and other elements.
Thank you.