Frank Kern Left Money On The Table With His Launch!

29 replies
Hi Guys

OK, so let's face it, after making over $4 milion dollars or whatever from his recent launch Frank could probably care less, BUT he DID leave money on the table and here's why...

I see this happen all the time in product launch after product launch and in email after email from product producers, people launching a new product or people promoting a teleseminar or other online event.

And it's costing you sales!

What I'm talking about is that it's very easy and common for marketers outside the UK to only talk about their own time zones when telling their subscribers that, for example, the product will go live at 10am EST or 10pm PST or whatever. Or call to get on the teleseminar at 7.00pm EST etc

People in the UK form a decent size buying population and they have NO CLUE what you are talking about!

All you are doing by not including the equivalent UK time is frustrating the bejeezus out of potential customers! And you're losing them.

Yes, they can go to an online world clock to find out what time you are talking about, but will they? And why should they?

Why put another hurdle in the selling process for your potential UK customers to have to jump over?

By simply including the equivalent UK time in your messages you can (and will) pick up a very tidy extra chunk of change when promoting your product or service.

End of rant

Roy
#frank kern #launch #left #money #table
  • Profile picture of the author Ron Douglas
    Good point about time zones. But if Frank sold out, how is that leaving money on the table?

    The JV partners are the ones who probably left the money on the table in your example.
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  • Profile picture of the author TheWatcher
    This frustrates the heck out of me too Roy.

    Teleseminars and live training is another one...

    A number of big name super affiliates run teleseminars and live training at times I have to look up to decypher, only to discover that the 3 hour training begins at 2am my time (GMT).

    -Mark.
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    • Profile picture of the author Eric Lorence
      And Australia, New Zealand, India, Japan...
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      • Profile picture of the author Martin Luxton
        If you look at the timing of World Cup Finals matches they always try to put kickoffs at compromise times that suit their best audiences so you would think they might put seminars at a time that suits Brits and Aussies as well as Americans.

        For example midnight UK time is 7pm on the Eastern seaboard and midday in Sidney. Problem is, it's around 4pm(?) in California and Frank Kern is probably still surfing at that time.

        Martin
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  • Profile picture of the author Andyhenry
    There will always be money left on the table, but if he's going to sell out in minutes or hours anyway - lack of customers isn't the reason for leaving the money - he usually has more people wanting it than get it anyway.

    For this particular launch there was definitely money on the table as I never bought it and I buy anything that takes my fancy, so it should be easy money.

    If one of his affiliates had come to me before launch day and told me what was in the product and why they were so passionate about wanting me to know - that would've been enough (depending on what they said).

    All I got was a bunch of emails trying to push bonuses instead of explaining the product value, or short emails saying "You already know how valuable this is and how much you need it.... yadayadayada"

    The fact is - I know enough about selling techniques to see through the crap that most people think is 'hypnotic' or pushing 'psychological triggers' and all I need is a decent reason to think it will help me do something I care about.

    Most people forget that sometimes the price isn't the issue - it's whether it seems important enough for me to spend the time to care about.

    You're right about the times though - I don't care how 'important' or 'urgent' a teleseminar is - if it's at 3am my time - I'm not attending. The same goes for launches.

    To think that anyone actually thinks I'll care more about their product launch than my sleep is crazy.

    Therefore I can only assume he just isn't bothered about the extra revenue he'd make by making the choice simple for us.

    You could argue that there are too many time zones to factor-in, but in reality it's not like anyone actually believes that when you're referring to an information product being launched on the Internet.

    Anyway, this is marketing 101 stuff so I'm sure he's aware of it and what we're seeing is the result of having factored it in.

    I don't mind, I got to keep some more money for coffee and books so it's all good.

    I don't generally pay enough attention to other peoples launches (unless they're friends) to be part of the following crowd, but I'm interested enough in what intelligent people have to say that I'll buy almost anything that I think I'll find interesting.

    Andy
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    nothing to see here.

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    • Profile picture of the author lgibbon
      Banned
      Originally Posted by Andyhenry View Post



      All I got was a bunch of emails trying to push bonuses instead of explaining the product value,
      Yep me too.
      I wonder if they realise how sad that looks.
      Some sound even desperate.
      If I was going to buy it I would have found a non affiliate link,
      or at least found an affiliate that didn't sound like his
      life depended on a sale.
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      • Profile picture of the author Roy Carter
        Originally Posted by lgibbon View Post

        If I was going to buy it I would have found a non affiliate link,
        or at least found an affiliate that didn't sound like his
        life depended on a sale.
        LMAO So true!
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      • Profile picture of the author SaSeoPete
        Originally Posted by lgibbon View Post

        Yep me too.
        I wonder if they realise how sad that looks.
        Some sound even desperate.
        If I was going to buy it I would have found a non affiliate link,
        or at least found an affiliate that didn't sound like his
        life depended on a sale.
        I completely agree with you.

        Free this, free that. The offers is caps and bold, like a meat market.

        Pretty crazy am pretty new to this and I have never seen a launch like this before.

        But as the OP was saying, I agree. I live in pretty much the same time zone as you and I am usually sleeping when this stuff happens.
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      • Profile picture of the author jasondinner
        Originally Posted by lgibbon View Post

        Yep me too.
        I wonder if they realise how sad that looks.
        Some sound even desperate.
        If I was going to buy it I would have found a non affiliate link,
        or at least found an affiliate that didn't sound like his
        life depended on a sale.
        You guys should have all bought from me - I offered no bonus whatsoever

        I didn't think anything I can offer would come close to what was already included,
        no matter how much I may know and how much success I my have had so far.

        Cheers,
        Jason
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        • Profile picture of the author Biz Guru
          Originally Posted by jasondinner View Post

          You guys should have all bought from me - I offered no bonus whatsoever

          I didn't think anything I can offer would come close to what was already included,
          no matter how much I may know and how much success I my have had so far.

          Cheers,
          Jason

          Thats cool Jason. Just wondering if you don't mind sharing how you did. I mean some of us have turned into bonus junkies, but I am also assuming others don't know any better.

          Good point though ... when you said the package itself was sufficient.

          Kevin
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          Cheers To Your Success,
          Kevin
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          • Profile picture of the author jasondinner
            Originally Posted by Biz Guru View Post

            Thats cool Jason. Just wondering if you don't mind sharing how you did. I mean some of us have turned into bonus junkies, but I am also assuming others don't know any better.

            Good point though ... when you said the package itself was sufficient.

            Kevin
            For the size of my list, I think I did pretty good considering I didn't offer anything
            and also considering that sales were credited to the last cookie which may have
            cost me a good handful of sales due to the bonus wars that were going on.

            But overall, I'm happy with the outcome.

            Of course I would have liked to do more though

            Also, keep in mind that I have offered bonuses for products in the past and probably
            will in the future, but only do when I know that what I have to offer only compliments
            the product based on my experience.

            - Jason
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            • Profile picture of the author Biz Guru
              Cool Jason. Congrats.

              I noticed your name somewhere earlier today for the first time. What is your top or most recent product?
              Signature
              Cheers To Your Success,
              Kevin
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              • Profile picture of the author Ian Middleton
                Morning folks

                Well it it is here in GMT!!

                I notice that some marketers do actually mention time difference now and Frank probably is not motivated by getting every last penny from his customers anyway. He does actually also give away a lot of valuable info for nothing.

                Have a good day
                Ian Middleton
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    • Profile picture of the author Valeriu Popescu
      Originally Posted by Andyhenry View Post

      All I got was a bunch of emails trying to push bonuses instead of explaining the product value, or short emails saying "You already know how valuable this is and how much you need it.... yadayadayada"

      Andy
      That's a good and strong point. It's like a "war" of bonuses. Actually, I had enough with this big launches.

      And frankly, I don't think that Kern is care about leaving money on the table.

      -----

      People in the UK form a decent size buying population and they have NO CLUE what you are talking about!

      --> now how hard this can be Roy????????????

      Valeriu
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  • Profile picture of the author Mark Dulisse
    And don't forget the funny Newfoundlander's with the "half hour" difference.

    But, at 4 million in sales, and with expenses and commissions, he probably walks
    away with 1 million. I figure if people want his stuff they can figure out a time zone.
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  • Profile picture of the author Roy Carter
    Yep, I know Frank sold out, so that too is a good point, (I'd forgotten their was a limited amount) but you get my point though, right?
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    • Profile picture of the author Martin Luxton
      Roy,

      I understand what you're saying. He would still have sold out but to some new international customers who he could then sell his back catalogue to.

      Martin
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  • Profile picture of the author Mark Dulisse
    I pushed the bonus. Kern himself delivered the value with a massive prelaunch.
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  • Profile picture of the author jasonl70
    that's a very interesting point there! it may not effect guys who sell out in a few hours, but it would effect the rest of us..
    When I lived in the UK, it seemed like most people understood GMT.. If I remember correctly, aren't tv times listed in GMT? So maybe showing the GMT time as well would help out.
    Signature

    -Jason

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  • Profile picture of the author Peter Bestel
    The general point about time zones can be irritating. I appreciate that the US is by far the largest market for a lot of niches, but I've often noticed (or become hyper-sensitive to) a lack of courtesy to buyers from overseas and yes, maybe this puts some folk off engaging with the seller.

    In respect to Mass Control I don't think it was a biggie. As has been pointed out, there is a limited quantity and it could probably still sell out if just restricted to US buyers.

    Andy makes a different point about how the affiliates marketed it. Yes, some were lazy and sloppy, pushing the hype and less-than-convincing bonuses rather than content. But not all were so desperate or indeed pathetic. If I'd have wanted MC I'd probably bought through Jason Moffatt's link as his bonus added true value IMO.

    Interestingly, I've just had an email from Eben Pagan who is highlighting Frank's swipe file as the best part of the package and reason enough to buy MC. This email contains no mention of any bonus he might be offering, just his aff link.

    Peter
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    • Profile picture of the author Nick Brighton
      I kind of agree to some extent, but here's the thing:

      If you're seriously considering spending 2k on training material and you've reached the "go live" stage of the launch, are you really going to not buy because you can't be bothered to work out the time zone difference?

      It seems unlikely. In reality, all that is happening is that a weak prospect is flushed out of the system...

      ...whilst the other non US residents snap up the offer.

      Originally Posted by Roy Carter View Post

      Hi Guys

      OK, so let's face it, after making over $4 milion dollars or whatever from his recent launch Frank could probably care less, BUT he DID leave money on the table and here's why...

      I see this happen all the time in product launch after product launch and in email after email from product producers, people launching a new product or people promoting a teleseminar or other online event.

      And it's costing you sales!

      What I'm talking about is that it's very easy and common for marketers outside the UK to only talk about their own time zones when telling their subscribers that, for example, the product will go live at 10am EST or 10pm PST or whatever. Or call to get on the teleseminar at 7.00pm EST etc

      People in the UK form a decent size buying population and they have NO CLUE what you are talking about!

      All you are doing by not including the equivalent UK time is frustrating the bejeezus out of potential customers! And you're losing them.

      Yes, they can go to an online world clock to find out what time you are talking about, but will they? And why should they?

      Why put another hurdle in the selling process for your potential UK customers to have to jump over?

      By simply including the equivalent UK time in your messages you can (and will) pick up a very tidy extra chunk of change when promoting your product or service.

      End of rant

      Roy
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  • Profile picture of the author Raydal
    That's why I always give out the GMT time for my training sessions.
    I try to compromise between EST (GMT-5) and PST (GMT-8), since
    most my members live within that time zone.

    You have to cater for the majority since any time will be inconvenient
    for some people.

    -Ray Edwards
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  • Profile picture of the author Chris Lockwood
    My guess is that people who can afford a $2000 product can figure out time zones, especially UK vs US.

    If I can figure out that UK time is roughly 5 hours ahead of Eastern US time, I'm sure people in the UK can do that, too.

    Mass Control took 24 hours or so to sell out, so I don't see what time zones had to do with it.
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  • Profile picture of the author daelx
    UK = Too Time Zone sensitive.
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  • Profile picture of the author Roy Carter
    Interesting comments on this.

    Obviously, as I said, I don't mean Frank in particular. Lot's of marketers do this and I take on board that some people will look up the time zones etc, but again, why should they?

    They'll also have to leave your page to do that and some just won't bother. Maybe the people who are already sold will, but people on the cusp of making a decision one way or the other, well, you just may lose them and they won't participate. Therefore a potential new customer or new subscriber to your list is lost.

    Just my 2 cents.
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  • Profile picture of the author jlandells
    Whilst Frank didn't mention anything other than the local time of his launch, it's useful to note that 10am PST, which has a reasonable overlap with most other timezones (especially the UK!)

    -John.
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  • Profile picture of the author beccarter
    Hi,
    This is my first post to be gentle!! I had to comment because I have been frustrated by this so many times. Even the mentoring course that I have just finished, my mentor lives in the UK and STILL webinars were in EST or whatever!!! so confusing. You have raised a good point here. Athough I would have loved to afforded Mass Control whatever the timezone but I am only just starting my IM career!

    Becky
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