OK, so let's face it, after making over $4 milion dollars or whatever from his recent launch Frank could probably care less, BUT he DID leave money on the table and here's why...
I see this happen all the time in product launch after product launch and in email after email from product producers, people launching a new product or people promoting a teleseminar or other online event.
And it's costing you sales!
What I'm talking about is that it's very easy and common for marketers outside the UK to only talk about their own time zones when telling their subscribers that, for example, the product will go live at 10am EST or 10pm PST or whatever. Or call to get on the teleseminar at 7.00pm EST etc
People in the UK form a decent size buying population and they have NO CLUE what you are talking about!
All you are doing by not including the equivalent UK time is frustrating the bejeezus out of potential customers! And you're losing them.
Yes, they can go to an online world clock to find out what time you are talking about, but will they? And why should they?
Why put another hurdle in the selling process for your potential UK customers to have to jump over?
By simply including the equivalent UK time in your messages you can (and will) pick up a very tidy extra chunk of change when promoting your product or service.
End of rant