How Your Posts Get Seen On Facebook...
Hi folks!
I know some of you use Facebook for marketing so I tought you'd like to know a bit about how your posts get seen. A lot of it has to do with Edge Rank.
Facebook users receive updates from family, friends and pages they have liked into their news feeds. According to information published by infographic labs on February 15th 2012, Facebook's 845 million users upload 250 million photos every day and 'like' 2.7 billion times per day.
This means a lot of items which can't all appear in people's news feeds. Facebook's solution to this is EDGE RANK.
Facebook's term for a news feed item is an EDGE. It uses an algorithm to RANK news feed items, hence the term EDGE RANK.
Edge Rank has three elements:
1) Affinity Score. This is a measure of how often a someone has interacted with a page. Interaction in the context of Facebook marketing means liking, commenting on, or sharing a post. The more frequent, the interactions, the higher the affinity score.
2) Weight. The degree of importance given to an interaction depends on HOW a fan has interacted with a page post.
If a fan SHARES, this is given more weight that commenting or liking. If a fan COMMENTS, this is given MORE weight than liking but LESS weight than sharing. Liking is given the least weight of the three possible means of interacting.
3) Time deacy. The older a piece of content, the less important it is (remember, billions of posts are made on Facebook each day).
Let's recap as there's some technical information there...
Any Facebook user could potentially receive dozens of news feed items every day. Facebook has to have a way of prioritising these. It uses EDGE RANK to determine how updates are prioritised. From a marketer's point of view, implementing Edge Rank into their strategy is referred to as News Feed Optimization.
So what does this mean to you as a fan page owner?
What this information means is you can improve your chances of your posts being seen by your fans by:
Posting content frequently AND posting content that will prompt your fans to like, commment or share.
I hope you find this useful!
best wishes,
Simon
I know some of you use Facebook for marketing so I tought you'd like to know a bit about how your posts get seen. A lot of it has to do with Edge Rank.
Facebook users receive updates from family, friends and pages they have liked into their news feeds. According to information published by infographic labs on February 15th 2012, Facebook's 845 million users upload 250 million photos every day and 'like' 2.7 billion times per day.
This means a lot of items which can't all appear in people's news feeds. Facebook's solution to this is EDGE RANK.
Facebook's term for a news feed item is an EDGE. It uses an algorithm to RANK news feed items, hence the term EDGE RANK.
Edge Rank has three elements:
1) Affinity Score. This is a measure of how often a someone has interacted with a page. Interaction in the context of Facebook marketing means liking, commenting on, or sharing a post. The more frequent, the interactions, the higher the affinity score.
2) Weight. The degree of importance given to an interaction depends on HOW a fan has interacted with a page post.
If a fan SHARES, this is given more weight that commenting or liking. If a fan COMMENTS, this is given MORE weight than liking but LESS weight than sharing. Liking is given the least weight of the three possible means of interacting.
3) Time deacy. The older a piece of content, the less important it is (remember, billions of posts are made on Facebook each day).
Let's recap as there's some technical information there...
Any Facebook user could potentially receive dozens of news feed items every day. Facebook has to have a way of prioritising these. It uses EDGE RANK to determine how updates are prioritised. From a marketer's point of view, implementing Edge Rank into their strategy is referred to as News Feed Optimization.
So what does this mean to you as a fan page owner?
What this information means is you can improve your chances of your posts being seen by your fans by:
Posting content frequently AND posting content that will prompt your fans to like, commment or share.
I hope you find this useful!
best wishes,
Simon
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Johnm1141 -
[ 1 ] Thanks
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IMHunter -
Thanks
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