Advice Needed Please

What he says!

Your site has very little content and a few things that might lead Google to see it as verging on spammy - ie, spam comments and two columns of Adsense.

From a visitor's point of view your home page is a wall of text. Less is more for a home page. Jazz it up a bit and push the text down the page. Make it clear at the top of the page that you are an experienced professional. You are giving advise on home security and make the different categories clear. (Also include a home link in your menubar)

Turn off comments. Include an "About Me" page where you tell people your background, maybe include a contact form so people can ask you questions. Above all, keep adding content. But make it real content that people will want to read, not "articles" full of filler sentences which will just put people off.

You're a professional and you KNOW what you are talking about. You have the potential to make a good site, but it will take time and perseverance as you are chasing competitive keywords.

Hi Troy. There are other effective methods for driving more traffic to your site to in turn generate more conversions/sales from your site, especially if your onsite content is optimized for viewer experience and maximum conversions. Onsite and offsite SEO strategies should of course be implemented, though it takes time before you can get good SERPs for competitive keywords. After all, your main objectives are to reach wider target audiences, widen the exposure of your brand, generate more traffic and get more conversions/sales in the process, right? These other effective traffic generation methods include:

Content syndication. Go to online places where webmasters operating contextually relevant, high authority sites in relevant niches frequently hang out to find beneficial content they can syndicate on their sites for their regular viewers. Examples of niches relevant to home security include home improvement, DIY, family & lifestyle and home gadgets among others. Submit for syndication your relevant content with benefits that your target audience needs. You can also directly contact these webmasters and inform them that you have content they can syndicate on their sites for the benefit of their viewers, in exchange for banner ads and text links. Remember, mention your expertise in home security...

X deals for private ad spaces and solo email ads. Contact owners of contextually relevant, high authority sites in relevant niches with high readership, membership and mailing list subscriber bases. Negotiate deals where they can get your unique content development services in exchange for banner ads and text links. Again, remember to mention your expertise in home security...

Forum marketing. Go to contextually relevant, high authority Web forums in relevant niches with large active membership and readership bases. Establish your reputation in those Web forums as a friendly, expert resource of relevant content, info and advice with benefits not found elsewhere. Link your forum sig to the pages of your site. There are lots of home improvement, DIY, family & lifestyle Web forums with large active membership and readership bases...

You can develop a relevant digital info product, such as a guide, tutorial or video course with benefits not found elsewhere. Integrate your mailing list subscription process into the sales page on your site for this product, so buyers can opt-in as your mailing list subscribers. Post this product as an affiliate product in various affiliate networks. Offer a 90% or more commission per sale percentage, to entice more people to become your affiliates. They will promote your product, drive buyer traffic to your site and populate your mailing list subscriber base with buyer traffic, for you...

You can get free PPC credits. There are hosting companies offering $100 or more of free Google Adwords PPC credits and $50 or more of free Yahoo! PPC credits with their $10/mo or so hosting plans, though they only offer these free Google Adwords and Yahoo! PPC credits to people based in North American countries. Perhaps you have a friend in North America who can be your business partner and handle the Google Adwords and Yahoo! PPC campaigns for your site? If you can't do this, you can always opt for Facebook coupon codes for new Facebook accounts that can give you up to $250 of free Facebook PPC credits...

For an SEO plan, I suggest initially targeting exact match long tail keywords with low competition, using these long tail keywordds for onsite SEO, steadily building up the content of your site by targeting a lot of these long tail keywords for your content pages/posts, then developing content targeting more competitive exact match keywords once you have more than enough content in your site that could make Google see your site as an authority in your niche. These long tail keywords have lower local and global monthly search volume, but if you target a lot of them, then that still adds up to a lot of local and global monthly searches. For instance, if you target 100 exact match long tail keywords with an average of 50 local monthly searches and 100 global monthly searches, then:

That's 5000 local monthly searches and 10000 global monthly searches for your 100 low competition, exact match long tail keywords, collectively. That's also around 100 content pages/posts for your site, which you can also use for content syndication, before you build onsite content targeting more competitive keywords...