Best Marketing Video I've Seen In 2012!!!!!

Ctscott860

13 years ago

lol reminds me of the OLD SPICE commercials.

Very good marketing looks the millions of views

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HappyLuke

13 years ago

interesting.

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goindeep

13 years ago

Originally Posted by HappyLuke

interesting.

Yeah, very interesting. I was thinking that the same could be done with hair product for men, mate that stuff is expensive as all hell, and for what? Good on him I rekon.

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azmanar

13 years ago

Hi,

This advert is like a joke. Don't get me wrong - I do like jokes. But should anyone take this "Ad Message" seriously?

It is totally different from Ads which are funny. Ads can be funny but they do deliver a "real" marketing message to the audience.

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Ralf Skirr 13 years ago

It got 4 Million views.

Funny or not, that's great exposure for the company.
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Eyetrap

13 years ago

Yes, investors called him and more importantly this video saved his company and landed him well over 5,000 paying customers each month.

Originally Posted by azmanar

Hi,

This advert is like a joke. Don't get me wrong - I do like jokes. But should anyone take this "Ad Message" seriously?

It is totally different from Ads which are funny. Ads can be funny but they do deliver a "real" marketing message to the audience.

Thanks

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goindeep

13 years ago

Originally Posted by azmanar

Hi,

This advert is like a joke. Don't get me wrong - I do like jokes. But should anyone take this "Ad Message" seriously?

It is totally different from Ads which are funny. Ads can be funny but they do deliver a "real" marketing message to the audience.

Put it this way, he had 4+ million views and counting. If EVEN 1% of those sign up then BOOYA theres 40K new customers, if half a percent sign he gets 20K, im pretty sure thats awesome.

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Fernando Veloso

13 years ago

This is a damn good commercial/parody. This will get across their younger target pretty well. It's fun, easy and low priced.

Awesome idea. Oh and you gotta love their tagline

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OmarK

13 years ago

When he tore his way through that paper-door thing I just lost it.

Btw, shouldn't this be on the off-topic discussion?

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goindeep 13 years ago

Originally Posted by OmarK

When he tore his way through that paper-door thing I just lost it.

Btw, shouldn't this be on the off-topic discussion?

No. This is an Internet Marketing forum and this is an Internet Marketing video we are discussing. Its great for ideas, gets the grey matter working again for me.
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cosplayfavor

13 years ago

assuredly, if you do a nice video according to your theme, it could bring good effection, and if there is some strategy about how to do good video, it could be better~`

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cheyser

13 years ago

Wow I love your idea! very interesting...

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goindeep 13 years ago

Originally Posted by cheyser

Wow I love your idea! very interesting...

Thank you. I love taking credit for things I dont do
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Jupita

13 years ago

Hahaha freaking genius. Very good example of the power of viral marketing.

4 million views aint bad at all!

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garyv

13 years ago

I love the video. I think I've watched it a dozen times now already. It definitely makes me want to buy razors from them.

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Adrian Int

13 years ago

I liked it.

I don't know if it's because I feel like I pay too much for razor blades (ask me about the one time I used the same one for just over 14 months before I broke down and paid for another) or if it's because I like continuity programs...

Either way, I think this was a great idea.

There is a growing consensus that "social" and "viral" are incredibly powerful marketing tools. I think an ad like this is a great way to have folks share it - talk about it - and most importantly, remember it.

Cheers,
-Adrian

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jivens

Banned 13 years ago

I'm a new customer. It worked.

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Rod Cortez

13 years ago

Man, that was funny. The leaf blower at the end being used to blow the money around was classic.

"Your handsome a$$ grandfather only had one blade.....and polio..." lol

RoD

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Henry B

13 years ago

Funny!

It reminds me of the Kevin Butler commercials for Playstation.

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dvega

13 years ago

brilliant idea. Wonder what his profit margin is for the $1 a month blade. Should definitely be decentfor the other 2 though

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1 reply

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Jordan J Caron 13 years ago

This video does it for me! Clever, funny and they hit their market bang on. I hate paying Gillette or Shick far too much for stupid ****.

Although 1 blade isn't enough for me.

It's interesting looking at the comments of the video. Many people are signing up just because of the video and not so much they need blades.

It's like in Art & Copy where Leo Clow, Jeff Goodby and Dan Wieden talk about brands as people and how fun they would be if there were people. People often buy products from a brand just because they want to be associated with those people who support. Like a status symbol in a way.
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Elmar

13 years ago

Well executed. This is exactly what Dan Kennedy teaches. Find a market, craft a strong message just for them with a great offer to match.
Well done my friend.

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ddshosting

13 years ago

Interesting idea, cleaver and funny video. great work

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WebPen

13 years ago

I actually saw this a few weeks ago- as you said, it's got to be the best marketing video of the year (so far).

There were so many times where he caught me offguard- even right at the beginning.

"Are our blades good? No.

....they're f*!&ing great."

I died.

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IMHunter

13 years ago

This is a very interesting video. Great idea too!

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ExpertSEOServices

13 years ago

Hahha that made me giggle. Loved the bit with the Tennis racket lol.
Great idea. Funny videos and commercials when they go viral and great for marketing. This one will go far

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LegitIncomes

13 years ago

I saw this on Facebook (one of my friends posted it) a week or so ago.

It is indeed really well done, I loved it!

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LegitIncomes

13 years ago

DollarShaveClub.com - Our Blades Are F***ing...

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scottsdaleins

13 years ago

lol, that's an awesome video. I saw it featured in either mashable or fastcompany (don't remember which one). and man, that Kennedy song (I had to look it up) is stuck in my head now

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Best Marketing Video I've Seen In 2012!!!!!

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