Prelaunching a WSO thread or just plain launching it?

23 replies
Hey everyone,

I've been seeing a lot of WSO that have been in the forum and say "this goes live on this date and time, so they start getting visitors to the thread but nothing is for sale yet.

Do you think that this helps or hurts WSO's? I know it can build anticipation, but I know a lot of times I land on the thread and never land on it again so could you possibly be losing customers too?

Just looking for some people's thoughts.

Thanks
#launching #plain #prelaunching #thread #wso
  • Profile picture of the author Simmeon
    Loose a sale vs Build suspense

    If you have a list already, you can pre-launch.
    Without one, probally not.

    Really depends on the WSO as that is all that matters.
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  • Profile picture of the author saxenar
    For established & senior warriors it is a good marketing tactics as well as mass message to all. By this they can judge the response of visitors as well as can gather feedback to polish the product.
    For newbie warrior like me best way is the LAUNCHING, otherwise they can loose chances of conversion visitors2buyer.
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  • Profile picture of the author JE Publishing
    In my experience an effective pre-launch has worked well on WSO's.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by JE Publishing View Post

      In my experience an effective pre-launch has worked well on WSO's.
      You mean from a customer point of view?

      Because you started yesterday and haven't launched a WSO yet :confused:.
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  • Profile picture of the author RyanLewis
    Well from an avid buyer perspective, I can tell you I like the suspense as long as the product lives up to the hype.
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  • Profile picture of the author WillR
    Personally I don't know why the mods of this forum allow those types of posts in the WSO section. It's like putting a listing on eBay that says I will be selling a pair of shoes here next week.

    The WSO forum is a marketplace and should only be listing products that are ready to sell. I don't agree with this technique at all and I don't think the forum should be encouraging such hype -- that's all this pre-launch technique is designed to do. Hype up ordinary products. It's not needed.

    It also means the mods are approving WSO threads that don't have the exact details of the product in it so there is no way for them to know exactly what they are approving... which kind of makes the approval process a lot less meaningful.

    I say, if it doesn't have a buy button in it, don't approve it. There has been no need for this previously, it's only a recent technique the 'boys club' have employed and we don't need it.
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    • Profile picture of the author The Copy Nazi
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      Originally Posted by WillR View Post

      Personally I don't know why the mods of this forum allow those types of posts in the WSO section. It's like putting a listing on eBay that says I will be selling a pair of shoes here next week.

      The WSO forum is a marketplace and should only be listing products that are ready to sell. I don't agree with this technique at all and I don't think the forum should be encouraging such hype -- that's all this pre-launch technique is designed to do. Hype up ordinary products. It's not needed.

      It also means the mods are approving WSO threads that don't have the exact details of the product in it so there is no way for them to know exactly what they are approving... which kind of makes the approval process a lot less meaningful.

      I say, if it doesn't have a buy button in it, don't approve it. There has been no need for this previously, it's only a recent technique the 'boys club' have employed and we don't need it.
      I don't know why the Mods allow it either - but they do. I ran my pre-launch past them before posting.

      "Hype"? Part of I.M. isn't it? And the WSO section is full of it.

      As for the "Approval process" I see a lot of stuff I wonder how it got approved - especially the Pinterest spamming bots.

      What "boys club"? Any boys club that would have me as a member I'm not interested in joining.

      "if it doesn't have a buy button in it, don't approve it" is not your call - it's up to the Mods.

      "Watch this space" has long been part of advertising. If I'm prepared to pay the $40 per bump - what's the problem?

      But I do see your point. If all the copycats start doing the same thing - I'll stop.

      Just saw this from Garrie Wilson above
      Same could (be) said for selling review copies...
      Touché.
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      • Profile picture of the author WillR
        Originally Posted by The Copy Nazi View Post

        "Watch this space" has long been part of advertising. If I'm prepared to pay the $40 per bump - what's the problem?
        How would you like to type the word 'shoes' into eBay and then be shown a whole bunch of listings. Each of those listings you click on says "Blue shoes. Will be available here on the 14/4/12. Enter your email to be notified when they are available".

        Would you go back to eBay in a hurry? No, you wouldn't.

        If this thing continues then the same thing will happen here. People will get sick of every second listing just being a prelaunch listing and less people will come to the WSO forum.

        So yes, it effects everyone.

        Originally Posted by GarrieWilson View Post

        Same could said for selling review copies...
        Good call Garrie. :rolleyes:

        Not.

        What I do effects no one else. Your comeback was pointless... but nice try.
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by WillR View Post

          How would you like to type the word 'shoes' into eBay and then be shown a whole bunch of listings. Each of those listings you click on says "Blue shoes. Will be available here on the 14/4/12. Enter your email to be notified when they are available".

          Would you go back to eBay in a hurry? No, you wouldn't.

          If this thing continues then the same thing will happen here. People will get sick of every second listing just being a prelaunch listing and less people will come to the WSO forum.

          So yes, it effects everyone.



          Good call Garrie. :rolleyes:

          Not.

          What I do effects no one else. Your comeback was pointless... but nice try.
          I think you'll find most people will baulk at paying $40 for pre-launch advertising. I can't see this technique swamping the board at all. But even if it did - there's a simple fix - the words "pre-launch" put in brackets before the title - [Pre-Launch].
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        • Profile picture of the author Joey Babbs
          Originally Posted by WillR View Post

          If this thing continues then the same thing will happen here. People will get sick of every second listing just being a prelaunch listing and less people will come to the WSO forum.
          Totally agreed! If it keeps happening it will ruin WSO forum...if you read in forums and wso's about WSO's they all recommend it...I am surprised the mods have let it go this long...hopefully it's not for the $40 lol

          WSO = Warrior Special Offer - So I should be able to assume the offer is actually there and available for me...
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  • Profile picture of the author aZooZa
    I am new to Warrior but trying to follow the rules carefully. As far as I see it, it's a case of a) creating your offer, b) posting it in the test forum with a title of 'Test' without any live buy buttons, and then if it tests okay, post it in the WSO forum and wait for approval.

    I can't see the point of punting a WSO before it's even launched, but I can see an advantage of having folk check it over etc.; but the perception in that scenario is probably that you're trying to pre-market it.

    A little confusing for newbies like me, but that's the way I've done it -- just followed the rules and instructions as best I could.
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  • Profile picture of the author GarrieWilson
    There has been no need for this previously, it's only a recent technique the 'boys club' have employed and we don't need it.
    Same could said for selling review copies...
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    • Profile picture of the author WillR
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      • Profile picture of the author GarrieWilson
        How would you like to type the word 'shoes' into eBay and then be shown a whole bunch of listings. each of those listings you click on says "Blue shoes. Will be available here on the 14/4/12. Enter your email to be notified when they are available".
        How would you like to open a WSO and see a page of testimonials only to find out they where paid for?

        Oh wait.

        :rolleyes:
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  • Profile picture of the author travisl
    I guess if whoever's paying for it is paying for it right? I guess I could kind of see both sides of the spectrum here. What WillR said makes sense, but on the other hand if its not your first WSO it is probably a good way to make more money and build your brand, but I guess your not really helping people and that's what I'm here for.
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  • Profile picture of the author travisl
    Ohh yeah and about the boys club. You wouldn't happen to be talking about the guys that I get 10 emails from every day all promoting the same product?

    It couldnt be those guys... right?
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  • Profile picture of the author GarrieWilson
    What I do effects no one else. Your comeback was pointless... but nice try.
    Others have argued, very well I might add, that it does effect others.
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  • Profile picture of the author GarrieWilson
    Garrie. Since you STILL can't get your head around a simple idea,
    Which one would that be?
    I'm not going to justify myself or play your silly games.
    Yet, you do. Everytime someone says something against it, you try to justify yourself.
    How did you go reporting me to the FTC? Strange, I haven't heard anything from them. Look at the score board my friend!
    LOL. I never said I was going to. Go back and re-read what I actually said.
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    • Profile picture of the author huester
      Originally Posted by Joe Robinson View Post

      mate this has really cracked me up.
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      • Profile picture of the author Jill Carpenter
        Originally Posted by tpw View Post

        Back in the old days, launching as a WSO was the pre-launch.
        LOL
        That's what I thought!

        Ok, Will had me there for some of what he was saying - but then he did the "shoes on ebay " thing and I don't know if that was just perhaps the wrong example but it really depends on the shoes.

        If I'm on ebay and this is a pair of blue shoes that will fit my foot and they are shoes I have been dying for then I will be there waiting to get the BIN price or let's say if it is a dime sale (because some shoe store had a few pairs, lol) I might mark the date of when the offer is ready cause I do want to get my pair at the lowest price.

        I do have to admit I came across something that confused me in the past couple of days. I was looking for a particular type of product, found the WSO but it turned out to be a "sign up here to be an affiliate" and I was looking for a buy button because I wanted to see the price but I got a lot of nothing. Then I was looking at the address in my address bar, because I was certain I must not have been in the WSO's - but low and behold I was. And what really killed me was that the product was supposed to be launched already but there was nothing in the WSO about it. And what is scary is I know for a fact the product was indeed "ready" - or at least a good chunk of it because I found it being offered elsewhere - so someone had accessed it already.

        So for that matter I agree that some of this prelaunch stuff just isn't being done right in there. If someone wants to waste 40 bucks and not put an actual buy button on the thread, that is their choice to do. But I agree, if I start going in there looking for something and everyone is all hyping and pre-launching and there are no buy buttons to be found then I'm going to get a bit peeved about it.
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  • Profile picture of the author tpw
    Back in the old days, launching as a WSO was the pre-launch.



    Originally Posted by Joe Robinson View Post


    LOL
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  • Profile picture of the author Chris Worner


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  • Profile picture of the author JasonParker
    This is the first time I've heard about Pre launches in the WSO section.

    The title of this thread caught my interest.

    I've never been a fan of Pre launching, but I don't see the harm.

    I don't "get" the eBay reference.

    I don't have a problem with Will's paid review copy tactic either.

    This thread is useless garbage. Sorry folks lol...
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