Why do people get out of their houses everyday and work? Well - For money. Yet, most still say oh it's not about the money...Well if it's not about the money then why not do it for "FREE"?
I personally believe that anyone who says "I don't do it for the money" yet still makes money out of the deal is actually lying to you & probably to himself/herself.
If you take away the financial reward...I wonder, how many people will even bother to do what they're doing. What do you guys think?