How often do you email your buyer list for most profit

22 replies
Hi warriors,

I have come across two types of people.
1 who email their buyer list everyday new low priced offers and the others who treat their buyers like pure gold.

What are your views on this subject?

Thanks,
JE
#buyer #email #list #profit
  • Profile picture of the author Tadresources
    Emailing your list too often is a surefire way to lose potential clients fast. IMO the best way to market to your list and also retain the most people is to send offers once a week or so. You can also send them valuable information without any solicitations which I think is a great way to build trust with your list. The more they see you as an authority in your niche the more they will trust your recommendations.
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    • Profile picture of the author Cataclysm1987
      Originally Posted by Tadresources View Post

      Emailing your list too often is a surefire way to lose potential clients fast. IMO the best way to market to your list and also retain the most people is to send offers once a week or so. You can also send them valuable information without any solicitations which I think is a great way to build trust with your list. The more they see you as an authority in your niche the more they will trust your recommendations.
      I would honestly have to take issue with you on that one.

      If it is a prospect list, you can never e-mail it enough. The fact of the matter is, those people have made you 0 dollars, so you have nothing to lose and you should e-mail them as aggressively as possible until they either buy or leave.

      With buyers, you might be right. You don't want a buyer, someone who has invested in your business, to get annoyed with you and unsubscribe.

      Those two are a bit different though.
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  • Profile picture of the author JE Publishing
    Thanks for your comment I can see where your coming from but do you think that is the most profitable way?
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  • Profile picture of the author Adrian Int
    E-mail them as many times as you said you would in their first interaction with you when they signed up in the first place...

    If you said you'd e-mail them once a month then do that. If you said you'd e-mail them once a day - do that. If you didn't say anything at all... you probably should've.. haha

    The frequency of your mailings will depend on what you set out as guidelines at the beginning of the relationship, as well as the audience's needs.

    For instance, some people who have built and maintain lists in the IM sphere will e-mail you daily (or even twice daily). Conversely, if I had mailed that often to my list of clients while I was a financial consultant I would have been perceived as a bother.

    As always, your market determines which approach is best.

    Cheers,
    -Adrian
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    • Profile picture of the author JE Publishing
      Originally Posted by Adrian Int View Post

      E-mail them as many times as you said you would in their first interaction with you when they signed up in the first place...

      If you said you'd e-mail them once a month then do that. If you said you'd e-mail them once a day - do that. If you didn't say anything at all... you probably should've.. haha

      The frequency of your mailings will depend on what you set out as guidelines at the beginning of the relationship, as well as the audience's needs.

      For instance, some people who have built and maintain lists in the IM sphere will e-mail you daily (or even twice daily). Conversely, if I had mailed that often to my list of clients while I was a financial consultant I would have been perceived as a bother.

      As always, your market determines which approach is best.

      Cheers,
      -Adrian
      Thanks for this comment this has surely given me food for thought and i will take this away with me.
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  • Profile picture of the author TopKat22
    What Adrian said is exactly right. Let them know ahead of time what they are signing up for.

    When it is training that I really want, I don't want to wait and so daily or twice a day is great. However, then once that training is over, that often may be too much and cause me (and others) to opt out even when the expectation was laid out ahead of time).

    After much testing on this in the niches I market in, I've found that weekly kind of universally fits.

    However, I will send out a daily email (that I tell my subscribers first) for the first 7 days and give them a lot of value. In these first emails, I also include a P.S. that has a link for them to click and buy something if they want more information faster.

    I have found that if the niche is one where the demographic is internet savvy people like make money or online then you can email them more often if it is valuable.

    However, people in niches where the demographic searches, but is not so IM savvy, anything more often then once weekly kind of freaks them out.

    In all cases, I've found that not too long and not too short emails get the most clicks over the long run.
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  • Profile picture of the author Dann Vicker
    Fact is, the more you email, the more money you'll make. So if money is your only goal, then you have your answer. However, I see my list more as a live audience, and not just a money tree to suck dry until it dies.
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    • Profile picture of the author JE Publishing
      Originally Posted by Dann Vicker View Post

      Fact is, the more you email, the more money you'll make. So if money is your only goal, then you have your answer. However, I see my list more as a live audience, and not just a money tree to suck dry until it dies.
      I like your blunt style lol but i see where you are coming from.
      what do you mean by "Live audience" ?
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    • Profile picture of the author Shaun OReilly
      Originally Posted by Dann Vicker View Post

      Fact is, the more you email, the more money you'll make.
      Not always true.

      For many lists, you get to a point of diminishing returns
      as you increase e-mail frequency.

      By testing your list with different frequencies, you'll find
      the ideal frequency for a given list and maximum returns.

      Dedicated to mutual success,

      Shaun
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      .

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  • Profile picture of the author TonyBabb
    I've killed several lists I had by emailing them to often with different offers and programs.

    I'm now much more selective with what I send and have noticed that my newer lists are more responsive.
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  • Profile picture of the author JE Publishing
    Thanks guys for all the different opinions,
    Much appreciated
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  • Profile picture of the author paul nicholls
    i would never dream of bombarding my list with offers or emails each day, that would just be obsurd and a great way to burn my list very quick

    instead i treat them like real people and vauluable customers and only email them when i have something interesting to say and some value to provide

    once you have established that you know your stuff you dont have to email your list every day for fear that they may forget you

    you want to be one of the guys where when somone sees your email in there inbox they think

    "arrh i wonder what xxx will be talking about today"

    rather than

    "oh god, not another pile of drivel and more clutter for my inbox, unsubscribe i think

    more importantly though, i only send out offers if i have found a genuine valuable product/tool which i think will help my list, and i dont find many of thes worth recommending

    paul
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  • Profile picture of the author Mike Long
    Adrian has it exactly right.

    Tell them upfront what to expect, then meet that expectation precisely.

    I know someone in a non-IM niche who emails his list every single day. It works because he told them right up front that he would send them "daily tips".

    And that's exactly what he does.

    Every email is a really short "tip" (usually about 100 words), and then he'll provide a link to his website if they want additional information about that day's topic.

    With an active list of 22,000, he's continually sending a nice stream of traffic back to his site (and his ads) without having to depend on Google for additional traffic.

    It can take years to reach that point (doing it the right way), but once you do, it's as close to automatic as you're ever going to find.

    -Mike
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  • Profile picture of the author Shimon
    Hi, when a subscribers opt into my list, I always make sure they know what to expect from me, and I have a email going out to them saying if they are unhappy with the emails I send out they can opt out without any problems.

    Regarding to your question, I believe offering value and promoting high quality products works best for me. I don't like the idea of bombarding my subscribers with offers after offers, I just don't like this approach of marketing, however other marketers may feel comfortable using this approach with their email marketing. I guess it all depends on what angle your niche and audience is.

    Shimon.
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  • Profile picture of the author Exel
    There is no real correct answer here, everyone has their own way of doing it. I've
    heard the most diverse advice from marketers imaginable. I lately heard one very
    famous and successful marketer that he is mailing his list few times every day.

    Good advice, already mentioned in the thread i that you should inform and prepare
    your list on how often you plan to mail them.

    Another general trend I saw, is that you should mail them more often just after they
    sign up, while the leads are "hot", and make it more seldom over time.
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  • Profile picture of the author Randall Magwood
    I certainly wouldn't email everyday. Some people go overboard and email twice per day, everyday. I email my buyer list every 3 days. So far no unsubscribes.
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  • Profile picture of the author mominternet
    From a subscriber's point of view...it all depends on your product. If your product challenges your customer to consume it then keeping in touch and seeing their progress is nice.

    Then complement the product that your customers is consuming with another product that makes sense.

    If you keep your subscriber's interest first you will develop a customer's base that has the potential of becoming your raving fans and they will love to hear from you.
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  • Profile picture of the author shane_k
    I know of some marketers say that you should email people 1-2 times per day, 1 content email and 1 offer.

    But they also said that if you are going to do that you also need to make sure you have a steady, continious flow of new subscribers each and every day also.

    This is because the people on your list will be burned out quickly and unsubscribe.

    So if you are going to do that kind of strategy then you need to have more new subscribers coming onto your list everyday, then people who are unsubscribing.

    However, you are just going to have to test and see what results will be most porfitable for you. Then follow that strategy.
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  • Profile picture of the author JE Publishing
    Thanks for the advice guys.
    I have experimented in different strategies and I'm going to pick the one that works best for me.
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  • Profile picture of the author James Greenfield
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    • Profile picture of the author myob
      There are some niches where it may be appropriate or even expected for subscribers to be updated daily, such as those affected by news events, fluctuating market conditions, business dynamics, etc.

      The frequency of emails is not fundamentally a factor for maximizing profits. Meeting the expectations of your subscribers is what really counts.

      But realize that especially in highly competitive niches, on the days you're not sending out emails, someone else always will.
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  • Profile picture of the author MarketingMinded
    There is no "right" way. Email marketing is about conditioning. Some people are able to email daily and still have great results because they have subscribers who either don't min it or have been conditioned to receive daily emails. Same with weekly, monthly, etc.

    You'll find that everyone has their own strategy to handling their list, and it should be taken into consideration when thinking about implementing specific advice & tactics.
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    • Profile picture of the author Proud American
      I agree with- Tadresources. Once a week. Occasionally twice a week.
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