I'm the marketing head for a new web app called The People Profiler. We just launched it a month ago.
I can't post a link but if you Google "The People Profiler" it is on the first page.
It's a web app that helps you connect and build relationships both professionally and personally.
So far we've had 31 trial users complete the trial and none have bought.
However, when we directly sell the app to a team at corporations we have been 100% successful in selling close to 50 accounts in the first month.
We have an additional 100+ currently in the trial that we would like to survey to learn what the gap is between trying the app and buying the app.
I obviously have my suspicions. Price sensitive, wanting to buy on a per use vs subscription, just curious to try the app, etc.
I wanted to get this community's opinion where the gap could be. Or what questions we should ask on our survey to the people who finish a trial without buying.
If you have experience marketing web apps, I would especially love to connect with you.
You guys are some of the smartest marketers of the web I know so I really respect any criticism you have.
P.S. I'm not so much interested in conversion optimization, the page currently is getting around 70% to trial registrations. I want to know what to do about the next conversion: trial to purchase.