I posed the question here on how to do article syndication, and simultaneously asked if list building was really all it was cracked up to be, specifically in a niche where I sell 6 versions of one single, large physical product that ranges in price from about $350 to $550. I received plenty of good ideas on how to do both parts of this, took the info, and ran.
Here are my results:
As far as article syndication, I found and emailed just over 100 people who had websites I wanted to place an article on. About 20 responded and that resulted in articles landing on about 10 websites. Ironically it was the 10% of the original group that a couple people told me to count on with this sort of 'cold-contacting'. Two of those people saw that I was placing the articles on my own website first (as I was instructed to do by Alexa, MYOB, etc.), and told me they would no longer accept articles. Good riddance. That leaves eight people where I am still sending articles once a week or so.
My squeeze page is terrible, 10% are subscribing, but I have managed to get a couple hundred subscribers in this time. Where things shine however, are conversions to sales. While my ecommerce site converts at about 2%, my follow up sequence of the squeeze page (which is on a separate website) is converting at over 10%.
The traffic is purely from my article syndication efforts, so it's free. The sales funnel has resulted in 21 sales at an average of $150 profit each. So that's $3150. Meanwhile, that same amount of traffic to my ecommerce site would only result in 2% conversions (and I'm spending PPC to get them there, so there are costs involved.
So nothing new and exciting here, I just wanted to come along and mention how, just like I've been told but chose to ignore over the past two years or so that I've actually been actively involved in IM, article syndication is awesome, and building a list is super awesome. Especially as down the road there will be upsell/cross sell opportunities for my list. Thanks to those who helped me!