21 {{ upvoteCount | shortNum }}
21 {{ upvoteCount | shortNum }}

It's clear that many despise blind sales copy...

by Mark Singletary
17 replies
...but what about blind emails where you have no idea what you're clicking or where you're going to?

Do you click on these kinds of links?

Mark
#blind #clear #copy #despise #sales
  • Profile picture of the author MP80
    If it's from a marketer that I 'know' and trust... Yes.

    If I'm sussing out someone new... Yes.

    Otherwise.. No.

    Usually I will unsubscribe if that is all someone has to offer.
    Signature
    Before you do ANYTHING else in your day - do at least ONE thing that brings money into your business.
    {{ DiscussionBoard.errors[6018207].message }}
  • Profile picture of the author samuraig
    No, not usually. There's a lot of spam and scams that come through my email. I've clicked them before and was taken to a fake AT&T site. I had to run Combofix on my computer because I believe they put something on my computer.

    I can spot them now from the headlines before even opening the email so I delete them.

    From marketers I trust, I don't click the link unless it's an offer or information I really want to know about. And yes, I'd click it if it were shortened.
    Signature
    Give Me 5 Minutes, and I’ll show you… The Best Way To Instantly Attract Clients and Money… FREE Secret Intuitive Tools for YOUR Marketing Success
    {{ DiscussionBoard.errors[6018240].message }}
    • Profile picture of the author Mark Singletary
      Originally Posted by samuraig View Post

      From marketers I trust, I don't click the link unless it's an offer or information I really want to know about.
      But see that's the blind part of it. You have no way of knowing what's on the other side of that click except that it's a "game changer", it's "revolutionary", "you must do this TODAY", etc. You don't know if it's a new linking service, a new special report you can buy, if it's about finding affiliates, about the latest Google slap or anything.

      And these are from people that many here would say they "trust".

      Mark
      {{ DiscussionBoard.errors[6018251].message }}
  • Profile picture of the author David Sneen
    Just about everyone will say, "no." The more familiar you are with your prospects, the better your numbers. I am a, "no." unless you really hit a hot button.

    Of course, for a marketing campaign like that, you are aiming at a fraction of a percent.
    Signature
    David Sneen
    It's what you do when no one is watching
    that determines what you will be able to
    do when everyone is watching.
    {{ DiscussionBoard.errors[6018493].message }}
  • Profile picture of the author Kal Sallam
    Originally Posted by Mark Singletary View Post


    Do you click on these kinds of links?

    Mark
    I do, mainly to see how the other marketer is marketing and also out of curiosity.
    {{ DiscussionBoard.errors[6018515].message }}
    • Profile picture of the author Deacon Blues
      Originally Posted by Kal Sallam View Post

      I do, mainly to see how the other marketer is marketing and also out of curiosity.
      Interesting point. My personal click rate is actually probably high, maybe as high as 2-3% but I can guarantee my conversion rate is exactly 0.

      Even if they offered exactly what I wanted I wouldn't convert from this tactic. If I really wanted it I'd close the window and start a search. I've never seen an offer this way that I had any interest in beyond curiosity to click the link.
      Signature
      Interview about circumnavigating in a 41' sailboat

      Keep the kids busy & learning while you work
      {{ DiscussionBoard.errors[6018731].message }}
  • Profile picture of the author tpw
    Originally Posted by Mark Singletary View Post

    ...but what about blind emails where you have no idea what you're clicking or where you're going to?

    Do you click on these kinds of links?

    Mark

    I know that you have done the testing already, and you already know the answer to this question... :p

    People will tell you they hate it, and that they would never click on blind copy in an email, but we both know they often act differently when no one is watching than how they say they do when people are watching.

    Blind copy does generate more clicks, but that should not be the determining factor. Which of the two converts better? Now that is the question that should drive our quest for more answers.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[6018892].message }}
    • Profile picture of the author Exel
      Originally Posted by tpw View Post

      Blind copy does generate more clicks, but that should not be the determining factor. Which of the two converts better? Now that is the question that should drive our quest for more answers.
      I was just about to say the same thing. Blind copy generates more clicks,
      cause people have no idea what is behind it and click mostly out of curiosity.

      The conversion, however, is much higher when people are pre-sold on the
      mail copy, and click with full knowledge what to expect. The CTR will be
      lower, because much less people will be interested in the offer, but they will
      mostly be going with intention to buy.
      {{ DiscussionBoard.errors[6021598].message }}
  • Profile picture of the author minion
    If it's someone I trust, I will open/read the email 90% of the time (looking at my inbox) and usually click the link whether it's shortened or not..
    If I've never heard of them, or if I get spammed by them I am much less likely to even read the email, and even when I do I never click the links unless they've managed to stir up enough curiosity.
    {{ DiscussionBoard.errors[6019117].message }}
  • Profile picture of the author Mark Singletary
    A couple people have mentioned short URLs. That's not what I'm talking about.

    I'm talking about "You've got to see this today. Hurry before it closes!!" or "This will change everything, and I mean EVERYTHING. Be part of the revolution. Go here now!" where you have no idea what it's about because all it says is similar to what I say here.

    Mark
    {{ DiscussionBoard.errors[6019578].message }}
    • Profile picture of the author azmanar
      Originally Posted by Mark Singletary View Post

      A couple people have mentioned short URLs. That's not what I'm talking about.

      I'm talking about "You've got to see this today. Hurry before it closes!!" or "This will change everything, and I mean EVERYTHING. Be part of the revolution. Go here now!" where you have no idea what it's about because all it says is similar to what I say here.

      Mark
      Hi,

      Like Bill said. The results tell otherwise after doing some testing.

      But personally, I won't click any links in Blind Sales Copies I received. Never.

      It is "deceptive marketing" and I won't buy from that person anymore even if I bought from him before. The trust is gone. How low can he go? Deserves an instant unsub.

      It is like trying to push me into an unfamiliar alley and I don't know what will happen there.

      Sorry. But that is what I feel when I get such emails.
      Signature
      === >>> Tomorrow Should Be Better Than Today
      {{ DiscussionBoard.errors[6019663].message }}
  • Profile picture of the author TopKat22
    I won't ever click them.

    Since so many spammers use this tactic, if I get an email like that and I know the person well, I will email them and tell them that a spammer has gotten their email address. So far that has been the case 100% of the time.

    If it is a marketer that I don't really know personally but met on a forum & I didn't opt in, I usually just mark it as spam, report it to my ISP and block them forever.

    If it is a marketer that I don't know and DID opt in, I immediately opt out and block their email address.
    Signature
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
    {{ DiscussionBoard.errors[6019618].message }}
  • Profile picture of the author akmal85
    I hate them. I believe there is always better way to make people click what ever they promote. It also show how many knowledge they have regarding the subject or product they promote.
    {{ DiscussionBoard.errors[6019703].message }}
  • Profile picture of the author sbucciarel
    Banned
    Second what Big Mike said. I have no interest in finding out what they're offering if they aren't going to tell me up front. Blind copy email or sales page is an instant "close and delete" for me.

    The very couple of times I bought into a blind copy product, it was all too obvious why they didn't want to tell you what you were buying. Who's going to buy crap if tell them you're selling a bunch of crap? :p
    {{ DiscussionBoard.errors[6020883].message }}
    • Profile picture of the author tpw
      Originally Posted by sbucciarel View Post

      The very couple of times I bought into a blind copy product, it was all too obvious why they didn't want to tell you what you were buying. Who's going to buy crap if tell them you're selling a bunch of crap? :p

      I bought a "5 clicks to riches" product on Clickbank once -- not because I believed the copy, but because curiosity was killing me!!

      What could they be painting as "5 clicks to riches"?

      Imagine my surprise when I opened the product and found a guide for doing Article Marketing!!

      LOL

      I couldn't stop laughing for days...
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[6021074].message }}
  • Profile picture of the author Wendy Maki
    Recently I went on a mini subscribing binge, signing up for all kinds of new things, and what I realized was that a very high proportion of those are nothing but those blind links. It really seems like a lot of people are with some program that has told them that that's the way to do it (they are very similar), but all it's doing is annoying me (and probably lots of people). I have clicked through out of "curiosity" but I would never buy. Clicks but no conversions. Hmmm.

    Again, it just proves there's no shortcuts.

    What's sad about this is that it is that it makes me leery of subscribing to other lists that I might actually appreciate.
    Signature

    -- Find blues festivals around the world at the bluesmusicfestivals.com directory and jazz festivals at jazzmusicfests.com.

    {{ DiscussionBoard.errors[6021089].message }}

Trending Topics