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Expand your winners and leave your losers

by nmb
9 replies
Hi

I have been looking at this forum for a while now and found some very inspiring comments and help. I would like to share one hopefully inspiring experience which I have had recently - expand your winners and leave your losers!

I have a number of websites on all different subjects but there is one in particular which I feel should be doing loads more affiliate sales but its just not happening at the moment. Up until today I have concentrated on this BUT then I realised - I am spending time on a site which is under performing while my other sites with much better conversion rates are just being left to plod along.

If I increase traffic for the high converting sites this will mean more cash - simple. My advice is :-

Dont spend time on the sites YOU think should be doing better, listen to your figures and your stats and spend time on the sites which ARE doing better and could do even better with more traffic, content, etc.

Dont become stubborn and try to prove a point by trying to turn a site around, spend time on your winners and even come back to your losers if you find a way to turn them around.

Simples!
#expand #leave #losers #winners
  • Profile picture of the author nmb
    I have left the under performing site for now and will come back to it but my real point is to spend more of your quality time on sites which are converting well and earning money. If you increase traffic on these sites then your income will rise.

    I have also fallen into the trap in the past of concentrating on sites which generate the most sales without looking at average commission per sale - sometimes less is more in sales terms if the average commissions are higher.

    Just a couple of passing comments.
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  • Profile picture of the author MidlandsMarketer
    Welcome aboard nmb!

    I agree with what you're saying, I'm a firm believer in the 80/20 rule myself.

    By continually focusing your efforts on strategies that are succesful, you'll continue to see great results.
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    • Profile picture of the author M Thompson
      I never understand why people cut off sites that are making money generally speaking 0.40c a day will make you a profit on a site over a year.

      What i prefer to do is to take a handfull of those sites and get them earning $1 a day and then flip them and reinvest the profits in the more successful sites and for building more sites
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  • Profile picture of the author nmb
    M Thompson

    I agree with what you are saying, no need to dump low earning sites but if your time for example can make $10 a day on another site, surely it makes sense to spend your time on that site rather than one earning say $2 a day?

    My main arguement is dont let pride get in the way and spend time trying to make a site work because you want it to, spend most of your time on sites earning more money.
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    • Profile picture of the author MidlandsMarketer
      Originally Posted by nmb View Post

      M Thompson

      I agree with what you are saying, no need to dump low earning sites but if your time for example can make $10 a day on another site, surely it makes sense to spend your time on that site rather than one earning say $2 a day?

      My main arguement is dont let pride get in the way and spend time trying to make a site work because you want it to, spend most of your time on sites earning more money.
      If your site is already earning $2 a day and you don't want to spend time on it, why would it suddenly stop earning that $2 a day?

      I think M Thompson's point was that if you have a site that is earning money 'on autopilot', however little, then it's worth holding on to until you can sell it for a decent sum.
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  • Profile picture of the author nmb
    Sorry, my original arguement came down to conversion rates. Spend more time on higher converting sites because as you build traffic your income will go up. I was getting away from my original point a little.

    If there were 2 sites, one earning $2 a day and one $10 a day but the $2 a day site had a better conversion rate from clicks to sales then it would make sense to spend time on this?
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    • Profile picture of the author MidlandsMarketer
      Originally Posted by nmb View Post

      Sorry, my original arguement came down to conversion rates. Spend more time on higher converting sites because as you build traffic your income will go up. I was getting away from my original point a little.

      If there were 2 sites, one earning $2 a day and one $10 a day but the $2 a day site had a better conversion rate from clicks to sales then it would make sense to spend time on this?
      You mean if the $xx a day site had a better price per click than the better converting $x a day site?

      To be honest it's all down to personal preference, and I guess the actual difference in conversion rates. If the higher earning/lower converting site has a relatively ok conversion rate than I don't see the point in diverting your time away from it. If, on the other hand your daily earnings only come from a huge number of visitors a day then it is perhaps better to focus on the other site.

      Hope this helps.
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  • Profile picture of the author nmb
    What is an "average" conversion rate from Amazon affiliate hits to sales?
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