Selling via Amazon Affiliate Links

by zannix
29 replies
Hi guys,

I've never really built affiliate sites which sold physical products, especially not through the amazon's affiliate program, but I've heard the comissions start as low as 4% or something, and don't climb much higher either?

That's weird, you know, I found a great keyword on which I'm certain I could have at least 1-2% conversion rate, but it has ~ 700 monthly searches (exact).

The products I want to promote are around $100, so that means approximately 7 sales a month, which (with 4% comission) would amount to... $28/month?

It's pretty obvious that I am missing something BIG here Is it the keyword I'm after? Too low search volume? Should I go for a niche where I could find more long tail keywords that would build the traffic to at least 2000 visitors/month?

And if I do get 2000 visitors per month with long tail keywords which won't have an amazing buyer intent to them, that will make me, what, $80/month?

How do you guys do it?
#aff #affiliate #amazon #links #selling
  • Profile picture of the author UMS
    The main thing to keep in mind with promoting Amazon products is that Amazon does a great job at getting people to add extra items to their cart (which you get the commission for).

    Additionally, conversion rates on Amazon/physical products are generally much higher than info products.

    It's not unusual to have an Amazon conversion rate of over 20%.
    {{ DiscussionBoard.errors[6023876].message }}
    • Profile picture of the author zannix
      So that's it basically? But how's that profitable? Let's say the conversion rate is 10x times higher with physical than with non-physical products - but the comission rate on Clickbank is still 15x times higher.

      Confused
      Signature
      All you can do is all you can do - Art Williams
      {{ DiscussionBoard.errors[6023912].message }}
  • Profile picture of the author stephenwaldo
    Well, I personally really like Amazon over Clickbank for a few reasons:

    • It's all around easier to sell...People are much readier to buy physical products and it's easier to write about physical products than information ones IMHO
    • People don't get suspicious when they see an Amazon page, but very much do for most info-product sales pages.
    • The commission rate goes up as you sell more volume...I usually hit 6.5% or 7% and it goes up to 8%
    • You don't have to build a list
    • Amazon has products over $1,000 that actually sell quite well
    • One Amazon customer can buy multiple products, multiple times, whereas your average Clickbank customer is buying one thing, maybe 2 or 3 over time if you've got a good email marketing strategy setup.
    Otherwise it's pretty much equal. I mean, to me $28+ a month from a single page ain't bad. If you have 10 pages like that on one website then you're looking at $280 per month, which is not bad at all.

    The strategy I followed was to first create 2 or 3 sites selling a high volume or hobby-related product, and then create 2 or 3 sites selling high dollar products. That way you max commissions every month to get the most from those money makers.

    Hope that helps shed some light on your question. Just try Amazon out, I'm willing to bet you'll be hooked once you see how easy it is.
    Signature
    Need an awesome ghostwriter to fill in for you?

    Check out StephenWaldo.com
    {{ DiscussionBoard.errors[6024530].message }}
  • Profile picture of the author UMS
    Remember that Amazon commissions start at 4%. If you convert more products, your commission goes up to 8.50%.

    However, let's stay at the 4% commission rate for the moment and compare with Clickbank.

    Let's say we promote a $50 product on Clickbank with a 75% affiliate commission (the maximum rate) and a $50 widget on Amazon at 4% commission rate.

    Conversion rates obviously vary depending on pre-sales, sales pages and product, but for purposes of this example, let's use some typical conversion rates.

    1% - Clickbank
    20% - Amazon

    Based on those figures, for a 100 visitors, you can expect the following commissions:

    $37.50 - Clickbank
    $40.00 - Amazon

    Even if you half the Amazon conversion rate to 10% which makes your base commission $20, don't forget that additional commissions you will make from people adding extra items to their cart. In particular, in the lead up to Christmas, you'll see loads of items unrelated to your site being purchased.
    {{ DiscussionBoard.errors[6024561].message }}
  • Profile picture of the author Jay Campbell
    Originally Posted by zannix View Post

    Hi guys,

    I've never really built affiliate sites which sold physical products, especially not through the amazon's affiliate program, but I've heard the comissions start as low as 4% or something, and don't climb much higher either?

    That's weird, you know, I found a great keyword on which I'm certain I could have at least 1-2% conversion rate, but it has ~ 700 monthly searches (exact).

    The products I want to promote are around $100, so that means approximately 7 sales a month, which (with 4% comission) would amount to... $28/month?

    It's pretty obvious that I am missing something BIG here Is it the keyword I'm after? Too low search volume? Should I go for a niche where I could find more long tail keywords that would build the traffic to at least 2000 visitors/month?

    And if I do get 2000 visitors per month with long tail keywords which won't have an amazing buyer intent to them, that will make me, what, $80/month?

    How do you guys do it?
    Echoing some of the other comments here, the great job Amazon does at converting people to buyers gets the conversion percentage up. Days of over 10% conversion with Amazon are not uncommon at all.

    I had one of the first amazon sites that I ever made that used to rank #1 (it dropped off in one of the recent Google changes) for a 320 monthly exact match search term that made around $6-8 day. Not getting rich money, but shows that low search value terms can still earn.
    Signature
    Free Personal Finance PLR WSO from PLR Articles Emporium
    30 Pack Internet Marketing PLR WSO (Over 12,000 Words, Use as Autoresponder emails or E-course)
    What is up with Amazon Affiliate State Bans?
    {{ DiscussionBoard.errors[6026384].message }}
    • Profile picture of the author zannix
      10% conversion rates? Now that's something! Just 2 more questions:

      1) Does the comission rate rise from 4% to 8% for electronic gadgets as well?

      2) Do I get comissions for additional (unrelated) purchases only if the buyer adds it to his shopping cart that same day (when he clicked on my aff link), or can it be days later? What's the deal with this one?

      Thanks,
      Zannix
      Signature
      All you can do is all you can do - Art Williams
      {{ DiscussionBoard.errors[6028517].message }}
      • Profile picture of the author AnniePot
        I had a good laugh yesterday - I sold a $440 one piece toilet.. Don't ask me which of my links led the purchaser to that product, because nothing I promote comes remotely close to plumbing products LOL
        {{ DiscussionBoard.errors[6028609].message }}
        • Profile picture of the author braincandy7
          Lol your most recent random item is much better than mine. Last night someone bought a nintendo ds mikey mouse game and i got a fabulous $0.70 out of the blue.

          Must be my smallest sale so far from them. I'll swap if you want

          Originally Posted by AnniePot View Post

          I had a good laugh yesterday - I sold a $440 one piece toilet.. Don't ask me which of my links led the purchaser to that product, because nothing I promote comes remotely close to plumbing products LOL
          {{ DiscussionBoard.errors[6028821].message }}
  • Profile picture of the author braincandy7
    It's capped at 4% for anything in the electronics category.

    A good technique is to setup a few sites selling smaller value items but may get more individual sales than bigger items. you can more easily get your 7 items to push the comms to 6% and even higher if you do well.

    Making your higher priced items pay 50% more after only 7 sales makes a big difference

    You get a 24hr cookie. In that time anything bought by the user goes under your name.
    {{ DiscussionBoard.errors[6028558].message }}
  • Profile picture of the author John Z
    I love Amazon, no complaints
    Signature

    Thank you

    {{ DiscussionBoard.errors[6028854].message }}
  • Profile picture of the author kindsvater
    You assume the only traffic you will receive is one exact search phrase. On the one hand, not all of the 700 searches will click to your site. But on the other hand, the long-tail keywords often vastly surpass one specific exact search phrase.

    I think you're underestimating potential traffic.

    But assume the keyword is only worth $80 per month. How long will it take you to build and work on this site?

    This is $1000 per year. Now, does that make it worth your while?

    .
    {{ DiscussionBoard.errors[6029078].message }}
  • Profile picture of the author Michael Franklin
    The brand loyalty among your customers is SOOOO key! The online shopping public gives a lot of trust to Amazon and you need that trust when it comes to converting your sales in your sales process.

    Plus, I must add that the 24 hour cookie aspect really makes for interesting results. You will be amazed by how often you get random high-ticket item purchases. It happens all the time!
    Signature

    {{ DiscussionBoard.errors[6029087].message }}
    • Profile picture of the author marco005
      Hi,

      I think to make money as amazon affiliate with high ticket items, they need longer reviews as 300 -400 words,for these expensive products you must write 800 words or longer reviews.

      best wishes
      marco005
      {{ DiscussionBoard.errors[6455767].message }}
      • Profile picture of the author pepper81
        Banned
        Originally Posted by marco005 View Post

        Hi,

        I think to make money as amazon affiliate with high ticket items, they need longer reviews as 300 -400 words,for these expensive products you must write 800 words or longer reviews.

        best wishes
        marco005
        Is it really necessary to have longer reviews? If you are promoting a product that has good reviews on the product page itself over at Amazon.com, wouldn't it be better to try and get your traffic to click through as soon as possible?

        Do you think a strategy of having just a few sentences about the product and then a 'click here for more info' link work better than a 1000 word description of the product?
        {{ DiscussionBoard.errors[6455919].message }}
      • Profile picture of the author wolfmmiii
        Originally Posted by marco005 View Post

        Hi,

        I think to make money as amazon affiliate with high ticket items, they need longer reviews as 300 -400 words,for these expensive products you must write 800 words or longer reviews.

        best wishes
        marco005
        I'm in the electronics niche and my reviews are typically no longer than 500 words MAX.
        Signature
        Want a REAL Online Business That's Fun to Run?
        CLICK HERE FOR INFO
        {{ DiscussionBoard.errors[6456243].message }}
        • Profile picture of the author zonkow
          Originally Posted by wolfmmiii View Post

          I'm in the electronics niche and my reviews are typically no longer than 500 words MAX.
          Wolfmmiii,
          Do you submit your Amazon sites to RSS sites and blog directories?
          {{ DiscussionBoard.errors[6456283].message }}
          • Profile picture of the author wolfmmiii
            Originally Posted by zonkow View Post

            Wolfmmiii,
            Do you submit your Amazon sites to RSS sites and blog directories?
            No. I don't do any of that. Since my strategy revolves around low-competition products, I don't do have to do any backlinking or submissions. Outside of the auto-ping and auto-bookmark of each new post, I do nothing.

            Most of my product reviews wind up on page one within 24 hours.
            Signature
            Want a REAL Online Business That's Fun to Run?
            CLICK HERE FOR INFO
            {{ DiscussionBoard.errors[6456297].message }}
  • Profile picture of the author Ross Petal
    Amazon is much better than clickbank. The commissions might be more at clickbank but they also have the highest refund rate. A fellow warrior sold 87 clickbank products in May and had 62 refunds after all that hard work and money spent on his niche website. Luckily he has a diversified income streams and Amazon is a top performer
    {{ DiscussionBoard.errors[6455800].message }}
  • Profile picture of the author Chris-
    don't worry much about keywords, because if you just naturally write a good review for the Amazon product, your review will naturally include lots of long-tail keywords, which will get you traffic.

    My advice is just do it! Write as good a review as you can, including pros/cons, and very importantly, if there are any negative comments or points about the product, then find alternative products which don't have this problem, and say so very exactly.

    While Amazon pays "only 4 to 8.5%", they are VERY good at selling things once you get people to their site, so you might make much more money from Amazon products, than from ClickBank products which offer 50% or more commission. How good at selling the product, the site is, can more than make up for the lower commission. Amazon is great, I make money from them every month!

    Chris
    Signature
    Unusual opportunity! CPA type offer (no selling), commissions $1k to $300k each time, in-person (US), phone or online. Click here for more details.
    {{ DiscussionBoard.errors[6455942].message }}
    • Profile picture of the author zonkow
      Chris,
      1.How long are your product reviews?
      2. Do you also have informative articles besides reviews?
      3. How many affiliate links do you put in a review?
      4. Do you sell high ticket items?
      5.Do you get backlinks to your review pages?
      6. How do you promote your content?

      Originally Posted by Chris- View Post

      don't worry much about keywords, because if you just naturally write a good review for the Amazon product, your review will naturally include lots of long-tail keywords, which will get you traffic.

      My advice is just do it! Write as good a review as you can, including pros/cons, and very importantly, if there are any negative comments or points about the product, then find alternative products which don't have this problem, and say so very exactly.

      While Amazon pays "only 4 to 8.5%", they are VERY good at selling things once you get people to their site, so you might make much more money from Amazon products, than from ClickBank products which offer 50% or more commission. How good at selling the product, the site is, can more than make up for the lower commission. Amazon is great, I make money from them every month!

      Chris
      {{ DiscussionBoard.errors[6456044].message }}
      • Profile picture of the author Chris-
        Originally Posted by zonkow View Post

        Chris,
        1.How long are your product reviews?
        2. Do you also have informative articles besides reviews?
        3. How many affiliate links do you put in a review?
        4. Do you sell high ticket items?
        5.Do you get backlinks to your review pages?
        6. How do you promote your content?
        1) as long as neccesary each one contains photo, brief description, customer comments page-contents, features/description (edited, clarified and hype removed), pros/cons, in use, alternatives, accessories, some more customer comments and summary.

        The alternatives section can be brief if there are no real alternatives (which is rare) or can be several pages long if there is a lot to explain about different ways of approaching getting the same things done.

        2) All me "reviews" are really more like reports than reviews, because they are reports summarising other people's reviews, rather than being one single person's opinion, they a summaries of everyone's opinion (and the facts, or ignorance behind them). So I'll read a lot of the Amazon reviews, and reviews on other sites, and write a good summary of what is said and why. I will be very honest . . . on some products, I will agree with the reviewers and say don't buy this product (and say exactly which other product to buy instead, and for what exact reasons).

        But yes, I have some non-review type pages too, such a general pages about the range of products and how to start thinking about which product within that range is best for you.

        3) Every mention of the product itself is an affiliate link, as is every mention of an alternative product or an accessory.

        4) I sell anything from $50 upwards, but not things that are too heavy or too big.

        5) I have tried doing so, but also tried not doing so, and don't have enough data to reach a conclusion as to which is best!

        6) Mainly I just write the reports, put them up on the relevant site, and make good internal links (ie. if I state an alternative that I also have a report about, the link is to my report), and good navigation so it is easy for a visitor to find what they want to read. That's all that is necessary, if the reports are good enough, people will find them and like them, and you will make money.

        Recently I've been doing some YahooAnswers, answering relevant questions and putting a link to my relevant site on about half of them. Not sure how much difference that is making, yet. It is certainly possible to make a ton of backlinks of various types, and you will get some direct traffic from those, but you might also lose Google position if they think you are over-backlinking, so I am not sure whether it's worth it, currently.
        Signature
        Unusual opportunity! CPA type offer (no selling), commissions $1k to $300k each time, in-person (US), phone or online. Click here for more details.
        {{ DiscussionBoard.errors[6456779].message }}
        • Profile picture of the author myob
          You can use your existing affiliate credentials to promote AmazonSupply and earn 15% commissions. Most of my niches are in business, industrial, medical, scientific, etc. These buyers regularly order major equipment and supplies in large quantities at a time.
          {{ DiscussionBoard.errors[6457261].message }}
          • Profile picture of the author Ellen C Braun
            If you're promoting a product that requires research, then it's a good idea to have a LONG review. For example, if you're promoting a food processor or power drill. These types of products work differently in different situations, have lots of accessories, etc.

            If you're promoting a product that will be purchased based on how it looks, then a SHORT review is okay. For example, if you're promoting blue towels, Hannah Montana sleeping bags, or decorative welcome mats. Sure, people want these products to be good quality, however, the main factor in buying them is appearance.

            I do very well with Amazon on pages where I have actually taken lots of photos of the product. If I don't own this particular product, I go to a store and take photos from every angle. Then I post the images, all of which link to Amazon, with captions such as, "You can see the steel rod on the right gives your blade extra strength, especially when you compare it to this cheaper version over here which has a plastic rod" - and I post detailed photos with arrows, of both of those products.
            Signature

            HelpEllen.com - the zaniest affiliate blog in cyberspace.
            {{ DiscussionBoard.errors[6457549].message }}
  • Profile picture of the author marco005
    Hi,

    thanks wolfmmiii,

    what a little bit sucks with european amazon sffiliate is, that they wanted have an EIN Number and the W8 BEN Formula, when you not have this, amazon deduced my commissions by 33%, that is only needed when an european will format an Corporation in USA or as branch, but not for non us residents who will make money in the usa.

    Why amazon do that? Oh I'm sure ab big concern like amazon does pay lesser income tax than 33% in USA and the different who they deduced from european affiliate commissions is their profit....is that true that this is US tax law- or is that mor an amazon "law rule"????

    When I earn then I go to a US Lawyer who makesthis for me,in this time I must pay this 33% penalty tax....

    PS: Does anybody here when you order articles by an filippino writer you deduce their invoice to 33% ?? Do you make that-I'm sure not.


    best wishes
    marco005
    {{ DiscussionBoard.errors[6458320].message }}
  • Profile picture of the author williamk
    Banned
    I agree with UMS. Amazon products are really easy to sell and getting conversion is really easy too. You should definitely try them out.
    {{ DiscussionBoard.errors[6467905].message }}
  • Profile picture of the author Manoj V
    People buy something once they are at the Amazon site - you only need to ensure that they click through to Amazon. Once they are at the site Amazon knows how to convert visitors to buyers.

    Physical products are way easier to sell than physical products. This is due to the large number of scams that are associated with digital product. On the other hand, you may have hardly ever heard of branded products being sold on Amazon being termed as scams!

    Amazon has a large variety of products ranging from low prices to very expensive items. Although Amazon has a 24 hour coookie it has a large number of products to choose from making a customer do an impulse buy even though he/she may have been looking for some other item than the one he/she ends up buying.

    Commission rates go up if you sell high volumes. Hence the trick is to have numerous sites in a variety of niches and drive traffic to all of those sites. Scaling up is important if you would like your Amazon sites to provide you with a monthly income.

    Amazon is very well known throughout the world and is successful in all countries that it has a presence in. Brand loyalty towards Amazon is very strong and one who has bought from Amazon will most likely buy again and again. For such loyal customers, your website becomes like a vehicle which will take him to his favorite marketplace.

    It does not really matter how much you write in a review. If you write a thousand word review but it is something that could have been written in 200 words, it will be counted as a review worth 200 words. If you write a 500 word review and have several good points that make the content rich and unique, it will be counted as a stellar review.

    You need to find the right niches and the right products. Even if you have excellent reviews if you do not have traffic coming to your site they wil not yield any income for you.

    With regard to affiliate links it should not appear as though your review revolves around your links i.e. they should be put only where appropriate. I would say inserting 3 links in your article should be enough including the image.

    Last but not the least, you should have an affiliate income disclaimer and docs that are considered more or less mandatory now on your site.
    {{ DiscussionBoard.errors[6468699].message }}
  • Profile picture of the author D6BL
    Hi guys,

    Just a quick question about Amazon Affiliate Links. I have few really big and active fan pages about photographs, travels... I was wondering if promoting an Amazon Affiliate link on fan pages is allowed?

    I guess it would be interesting to promote products such as cameras and others. A lot of my fans might be interested in.

    What do you think?
    {{ DiscussionBoard.errors[6532004].message }}
  • Profile picture of the author braincandy7
    It's allowed. That is the major advantage of FB fan pages. The ability to advertise freely on the page.
    {{ DiscussionBoard.errors[6532048].message }}
  • Profile picture of the author D6BL
    Awesome! Thanks for letting me know. I'll now start learning more about Amazon Affiliate... Can definitely be useful. Cheers!
    {{ DiscussionBoard.errors[6532393].message }}

Trending Topics