Do you use this strategy to boost conversion rate?
For me personally I started to use only the Email field in my opt in forms, and the conversion rate has increased by 10% compared to using Name & Email in my opt in form. Which is amazing, however the only downside to this is, I can't personalize my emails to my subscribers.
Do you believe personalizing your emails is important, if so why?
Share your thoughts...
Thanks
Shimon
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