Opt-in form as an exit popup

by Johnson Tay 10 replies
Has anyone tried it? Does it work?
#main internet marketing discussion forum #exit #form #optin #popup
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  • Profile picture of the author Solidsnake
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    It wouldn't work... people leaving your site immediately means they don't find your site useful, so why would they subscribe?
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    • Profile picture of the author johntanyishin
      Perhaps, you can do so by presenting them with your free gifts/special offer when they are leaving?

      JTYS
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      • Profile picture of the author Jason Johns
        I've found that if you use an exit pop up and offer them a free gift it works very well.

        At the end of the day, you don't know why they are leaving your site (which is why exit surveys are good). Maybe the price is too high? Maybe your sales letter didn't convince you? Maybe they had to get off the computer? Maybe they just didn't like the way the site looked?

        In fact, I can remember one site I visited had an exit pop up that offered you the product for half price and the guy who owned the site said it had massively increased his conversion rate. I've not tested that myself.

        All the best

        Jason
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    • Originally Posted by Solidsnake View Post

      It wouldn't work... people leaving your site immediately means they don't find your site useful, so why would they subscribe?
      Hi Solidsnake, I implemented it on a customers site and it now accounts for around 28% of all signups to our prospect lists, your statement is a bit of blanket one, which may hold water in some situations but certainly not alll. Not only that we doubled up the use of the on exit box and offered the product on a discounted trial basis and do around 20% of all sales through it, the on exit is incredibly powerful if utilized correctly.

      There is no "immediately" if you think about it logically, they could have read the entire sales page and then left without purchasing, we give them the option of grabbing a credible 5 part free course on exit, we get a LOT of signups and we convert around 2.7% of them after the 5 part course.

      It does work, it may not work in your specific area, but it works and works well.

      As always, test, test , test, see what works for you , no right or wrong on this one.
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      • Profile picture of the author mgriswold224
        I am just a newbie but chose to use one on my website. I was a little skeptical about doing it at first but I am very glad I did. With mine I simply offered them 3 other options all a little different but in the same catagory. So basically they came to my site for a reason and if it wasn't exactly what they were looking for then maybe my other options are. They are leaving without purchasing anyways so why not give it one more shot.
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    • Profile picture of the author AllanJames
      Originally Posted by Solidsnake View Post

      It wouldn't work... people leaving your site immediately means they don't find your site useful, so why would they subscribe?
      Hmm .. works for me. Not a lot, but still worth it. Why not have another shot as they prepare to leave. Your wording may resonate with them on the way out.

      Cheers,
      AllanJames
      (the StartBusinessMentor)
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      50% Sales Conversions?? YES!, check my blog.
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      • Profile picture of the author jjpmarketing
        All I can say is this... it won't help you much asking other warriors what works for them. They may be in a different niche. A different niche will respond differently to pop ups than another niche would.

        The only true way to find out what works, is split testing. There are some very nice applications out there that will do this for you automatically. You should give YourSqueezePage.com a try. It will split test the various elements of the squeeze page. It will eventually place the highest converting combination of elements on the squeeze page.

        It will do all versions of the popup. The fly in, pop under, etc.

        There is also the various versions Virtual Agents that might help you... but I'm not certain if they can be used for opt ins... they usually just offer discounts.

        Hope that helps.

        I for one prefer the non-pop up versions.
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        • Profile picture of the author AllanJames
          Originally Posted by jjpmarketing View Post


          [snip]
          The only true way to find out what works, is split testing.

          [snip]

          I for one prefer the non-pop up versions.
          I fully agree, split testing is the only way to go. Anything else is just opinion or personal preference. However, we are in business, preference will make you broke, facts will make you money.

          Which would you choose? :-)


          Cheers,
          AllanJames
          (the StartBusinessMentor)
          Signature
          50% Sales Conversions?? YES!, check my blog.
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          • Profile picture of the author jjpmarketing
            I am using the fly in from bottom opt in form at the moment. It seems to be doing well. For a small site I've already gotten about 1/3 of my members to opt in. It only displays once for the user... or until they clear their cookies. Then it displays again. I probably need to add the form directly to the site to increase my opt ins.
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  • Profile picture of the author SunTzu82
    Personally I find them to be annoying when I'm trying to leave a site. I would use one of those opt-in boxes that won't let you read the content until you sign up.
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