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How To Get Members To Membership Website?

by Lokki08
17 replies
Hi Warriors

I am planning to establish IM niche membership website which teaches all about internet marketing by video tutorials and useful reports. I would like to get some tips and answers to following questions:

1. How to get new members to signup to your membership website?
2. If I would offer different members levels, how I find out how much they should cost?
3. Is it good to use PLR and MRR video tutorials in members area?
4. Is it good to offer refund once unsubscribed?
5. What is the most important thing in establishing membership site and where I should concentrate most? Quality? Content? Or something else?
6. Would it be possible to outsource somebody to make a membership website? Is it good idea?

Any answers or tips are welcome.
#members
  • Profile picture of the author Lokki08
    Any tips from anybody?
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  • Profile picture of the author QuirkieGifts
    i think your idea sounds very good. You could create the website using ecommerce or if you dont have the time then outsource the website work.

    How many videos and how much content would you have on your site? Will it be worldwide based? Will you have a full detailed description for all areas in IM and different category pages?
    Good luck
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    • Profile picture of the author Lokki08
      Originally Posted by QuirkieGifts View Post

      i think your idea sounds very good. You could create the website using ecommerce or if you dont have the time then outsource the website work.

      How many videos and how much content would you have on your site? Will it be worldwide based? Will you have a full detailed description for all areas in IM and different category pages?
      Good luck
      Thanks Quirkie,

      How many videos and how much content would you have on your site?
      I am offering monthly video tutorials. I would publish video tutorials about different topics but they are all related to internet marketing.

      Will it be worldwide based?
      Membership site would be worldwide based, because I want to give a chance to learn to anybody who likes to learn internet marketing.

      Will you have a full detailed description for all areas in IM and different category pages?
      Do you mean with this membership levels or the content side?
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  • Profile picture of the author YasirYar
    You can definitely hire someone to design and create your website for you. There are plenty of outsourcing marketplaces where you can find people who build websites to specifications.

    As for the most important thing in establishing membership, you need to offers something different. Since there are websites that offer the same thing and are more established, you will also need to offer a fantastic deal; maybe offer a considerable number of free temporary memberships for people in your first few months of going live.

    You'll probably have to market it really well on forums, social media etc to get members, but it won't be easy. You will have to be a known expert in the field to get a large number of people to sign up.

    You should offer a refund if people unsubscribe initially - most of them won't unsubscribe if your content is good.
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    • Profile picture of the author woodsy1
      Originally Posted by YasirYar View Post

      You'll probably have to market it really well on forums, social media etc to get members, but it won't be easy. You will have to be a known expert in the field to get a large number of people to sign up.
      This is key, I went at it backwards though. Built my physical business for 6 years, now switching over to teaching via video membership. The last 6 months, I have nearly 3000 people on the list who know me from my market. Once I open the doors in about 2-3 weeks, its an instant boost.

      Going at it the other way, building a site then inducing members will be beyond hard, especially in IM, I wouldnt dream of it.
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    • Profile picture of the author Lokki08
      Originally Posted by YasirYar View Post

      You can definitely hire someone to design and create your website for you. There are plenty of outsourcing marketplaces where you can find people who build websites to specifications.

      As for the most important thing in establishing membership, you need to offers something different. Since there are websites that offer the same thing and are more established, you will also need to offer a fantastic deal; maybe offer a considerable number of free temporary memberships for people in your first few months of going live.

      You'll probably have to market it really well on forums, social media etc to get members, but it won't be easy. You will have to be a known expert in the field to get a large number of people to sign up.

      You should offer a refund if people unsubscribe initially - most of them won't unsubscribe if your content is good.
      Thanks YasirYar. Would it be bad if I would offer 7-days trial for free but once they have paid for membership, there would be no refund? The catch here is that the membership would be low priced, something from $4-$8/month.
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  • Profile picture of the author StevenJones
    Lokki,

    Let me first ask you this; How are you going to set your membership website apart from the rest?

    There are a lot, and I mean a lot that are practically doing the same right now. So be prepared for some killer competetion. My advice to you would be this; Make is specific, take a sub-niche from IM e.g. list building.

    This will also get you a more targetted list in the long run, you don't want people from the IM niche in general as you will be spending ages to split test what people want from you.

    Steven
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    • Profile picture of the author Lokki08
      Originally Posted by StevenJones View Post

      Lokki,

      Let me first ask you this; How are you going to set your membership website apart from the rest?

      There are a lot, and I mean a lot that are practically doing the same right now. So be prepared for some killer competetion. My advice to you would be this; Make is specific, take a sub-niche from IM e.g. list building.

      This will also get you a more targetted list in the long run, you don't want people from the IM niche in general as you will be spending ages to split test what people want from you.

      Steven
      Thanks Steven. You have very good point here. My aim was that I would like to teach people internet marketing and how they can use it in their business. One of my passions is to help people to understand internet marketing and thus I wanted to cover different aspects of IM in members website. Like SEO, SEM, affiliate marketing, blogging, email list building and so on. Those kind of video tutorials I would like to offer. I have experience in those fields and in other fields of IM as well.
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  • Profile picture of the author jasono
    If you are looking for people to outsource that job, you can check the hiring area in this forum or check out directory.outsourcingautopilot.com and onlinejobs.ph. Lots of VAs you can hire in these directories.
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  • Profile picture of the author Bobdarko
    I recently set up Wishlist memeber on my site. I am a complete newbie and it really wasn't that difficult. It also incorporates easily with Pay pal. You will also need a way of storing and playing your videos. I used Amazon S3 and Easy video player - all installed myself. If you want a hand with any of this let me know.
    As for getting traffic that is really the difficult part. getting involved in the forums is a start. And paid advertising i guess. I am in the same boat.
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  • Profile picture of the author marcuslim
    Membership sites work really well as an upsell to a low cost front-end product. An effective technique is to offer a trial of $1 for first month. Why is this effective? Because say the person just bought a $7 product, he is more likely to then spend one more dollar, than he would if you just offer the membership directly.
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    Marcus Lim
    Silver Bullet Publishing

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  • Profile picture of the author celente
    solo ads to a freebie first....get members in, and then later charge people.

    That is because when people are paying they want to log in and see other people are paying or an active community. That gives good social proof.

    I talk more about this in my PDF in my sig, how I make 9k per month with membership sites. No optin either, just download her straight to your hard drive. Hope it helps you.
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  • Profile picture of the author Randall Magwood
    I would promote it the same way you promote anything else. Drive traffic to it and measure its conversion rates. If it converts well, continue to run the campaign. If it doesn't convert well, stick with building a list and promoting your membership site to your subscribers. And continue to drive alot of traffic to your website.
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    • Profile picture of the author Paul Barrs
      Let me play Devil's advocate here a moment... if you don't know these basic things yourself, what on earth makes you thinks you're qualified to run an Internet Marketing membership site? Even if you source all your content from others, how will you ever answer questions from your members??

      Steven here is right on the mark -

      Originally Posted by StevenJones View Post

      Let me first ask you this; How are you going to set your membership website apart from the rest?

      There are a lot, and I mean a lot that are practically doing the same right now. So be prepared for some killer competetion.
      For one, my own site Maximum Success University; incredible content, unique, low price point access. I would be ONE of DOZENS of top market content from guys and girls who create their own unique content based on years of experience.

      Originally Posted by marcuslim View Post

      Membership sites work really well as an upsell to a low cost front-end product. An effective technique is to offer a trial of $1 for first month. Why is this effective? Because say the person just bought a $7 product, he is more likely to then spend one more dollar, than he would if you just offer the membership directly.
      But back to your question, this is a great point here also from Marcus. I use WSO's and other low ticket items to sort buying customers from boozers who just want free stuff... those buying customers then go into my sales funnel... MSU is the first upsell offer.

      Food for thought, and sorry to spoil you day, but don't think you can do it just because *we* can. If I were starting out I'd *never* start in the IM niche.

      Paul Barrs
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      It's Simple... I don't "sell" IM anymore, but still do lots of YouTube Videos
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  • Profile picture of the author Flipfilter
    Originally Posted by Lokki08 View Post

    Hi Warriors

    1. How to get new members to signup to your membership website?
    2. If I would offer different members levels, how I find out how much they should cost?
    3. Is it good to use PLR and MRR video tutorials in members area?
    4. Is it good to offer refund once unsubscribed?
    5. What is the most important thing in establishing membership site and where I should concentrate most? Quality? Content? Or something else?
    6. Would it be possible to outsource somebody to make a membership website? Is it good idea?
    Hey Lokki,

    We've just wrote a case study on building a membership site.

    In short we found if the content you create is good solid content, then the platform isn't so important.

    Using PLR video content is generally a bad idea, but if you can find someone in your niche who makes good content then it's a good idea to work with them to syndicate or exchange content on a topic where you're not too experienced so your members get a wide range of views and skills.

    There are people who will setup the site for you, and that could be a good idea as its a steep learning curve, but an enjoyable one.

    I'd also recommend something like Kajabi or MPM. Links for both can be found in the blog.
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