Business Idea: Protect Your Content Service ?

14 replies
Hello fellow Warriors,

just had a Business Idea. Seeing all the illegal downloads in forums or sharing-platforms like Blackhatforums breaks my heart. I thought there must be something done against that to protect marketers like you and me. After all we put in all the hard work and then some dude comes along and just shares your content all over the net for free....

What would you guys think about a service that would offer Content creators like in the WSO a protection-service. That service would help internet marketers to screen the internet and request illegal downloads to be taken down from the site due to copyright infringements.

I know I would love to have that kind of service, as I find it hard to do that kind of manual work: Screen the net for illegal downloads, send requests to take down the content....

Do you think that kind of protection-service would make sense for you ?

Please let me know what you think :-)

Cheers
#business #content #copyright infringement #idea #protect #service #warrior special offers #wso
  • Profile picture of the author akmal
    Yes it is a very helpful service and I believe some of the warriors have made some money by offering this service to product/wso owner. It is also covered by a WSO =)

    A decent service provider for this kind of service is really much appreciated. Even though some of us can make it manually but for me it is very time consuming.

    Good luck!
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  • Profile picture of the author johnes4th
    I guess it would depend on the ROI. For WSO's that are $5 or $10, then the service would have to be pretty inexpensive to justify using it. For more expensive products, it would probably be worth it....

    A potential issue is that most people who are downloading the stuff for free aren't going to pay for it anyways, so stopping them from downloading it doesn't really provide any benefits. I would not likely pay for this type of service unless it would actually boost my bottom line.

    Retail stores have all sorts of protective layers in place to stop people from shoplifting but it still happens (a lot). Plus, those people have to actually go to the store and risk getting caught. With a digital product, there are definitely not as many layers of protection - so I'm not sure how this type of service could produce meaningful results.

    All they would have to change the file name (download sites) or thread name (on sharing forums) to something else and it becomes very difficult find out that it is being shared.

    Even the movie industry can't stop it and they are spending millions of dollars trying to track what movies are being shared and where they are shared at.

    In theory it is a great idea, but I don't know if there is a practical solution as of yet.
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    • Profile picture of the author karlossalidos
      A decent service provider for this kind of service is really much appreciated. Even though some of us can make it manually but for me it is very time consuming.
      Thanks akmal, for the encouragement. That is exactly reason I would like to see that kind of service.

      I guess it would depend on the ROI. For WSO's that are $5 or $10, then the service would have to be pretty inexpensive to justify using it. For more expensive products, it would probably be worth it....
      Thats such a good point Johnes. It must make financial sense as well.

      I would not likely pay for this type of service unless it would actually boost my bottom line.

      Retail stores have all sorts of protective layers in place to stop people from shoplifting but it still happens (a lot). Plus, those people have to actually go to the store and risk getting caught. With a digital product, there are definitely not as many layers of protection - so I'm not sure how this type of service could produce meaningful results.

      All they would have to change the file name (download sites) or thread name (on sharing forums) to something else and it becomes very difficult find out that it is being shared.

      Even the movie industry can't stop it and they are spending millions of dollars trying to track what movies are being shared and where they are shared at.

      In theory it is a great idea, but I don't know if there is a practical solution as of yet.
      I also believe that if people see something online for free they are thinking to themselves - why should I pay for it? So they download it for free.
      Regarding the benefit of the bottom line is an important issue as well. I think if some wso marketer makes at least 500$ profit for their product then paying 50$ for a service like that would make sense. Of course it would be interesting to test if revenue increases if such a service increases - which I think it would.

      Regarding the practical aspect for a service like that: If you have an effective system in place that checks the net for new postings and immediately sends out "legally binding removal letters" - that would really rock the world for us marketers :-) Of course there would be always people who try to repost stuff. But even eliminating 90% of the stuff should increase revenue for the marketer I think.
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  • Profile picture of the author WebPen
    I definitely think its a viable option for a business model, but the ugly truth is that there will always be people ripping off products they shouldn't.

    Scammers like to find a way- hence why movies, computer games, and information products get ripped daily.

    It's one of the main reasons that some huge companies supported SOPA- they were hoping it would help prevent stealing (although I think it'd be more harmful than helpful).
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  • Profile picture of the author travlinguy
    It's a great idea. There was a guy around last year who posted a dmca takedown notice service in the Warrior's For Hire section. Don't know if he's still around but I thought the idea was great. I haven't done any serious research on it so there might be hundreds of these types of things out there.

    It's not hard to to. You could get some simple boilerplate text and just plug in the particulars of your client and contact hosting companies with it. You'd have to research Who is info to find the host and then just deliver the notice by email.

    Maybe you could offer a lifetime of unlimited services for a fee and smaller packages all the way down to single notices. I might use such a service if it were priced right.
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  • Profile picture of the author Karina Gold
    It's sound good. I have an idea and knowledge how we can help to protect any kind of wordpress plug-ins and php based scripts. But as I know IM is not about technology, is about money. To develop protection service with low prices will takes around 5-6 months and I don't want to spend my time on something that is not valuable in IM.

    Developers, what do you think about idea of protection service with possibility to protect any Wordpress plugin or any php based script?
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  • Profile picture of the author Wack0
    Funnily enough, I posted a WSO about an hour ago offering fully managed web hosting with full backups (to protect against hackers) and protecting downloadable content (via several different methods). It hasn't been approved yet, but when it has, I think i'll post the link here. (Of course if you buy the yet-to-be-approved WSO, we'll help you move everything from your previous hosting if required )
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  • Profile picture of the author Quattro
    As a product owner, I'm not sure if I would spend my money on this service. It would all depend on the pricing and how much I actually save from this. There will ALWAYS be bootleg and there will always be people ripping your content off.

    those who don't want to buy a product will always find another way, or something else that will work for them. non buyers will remain non buyers regardless of content protection services in my opinion.
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  • Profile picture of the author Simmeon
    A solution exists already: DMCASender.com
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  • Profile picture of the author Wack0
    The problem with just sending DMCAs is that if there's a hole in your website that means anyone can get to the download page without paying, people can just link to that.
    Also, people could encrypt the download links they post to the 'black-hat' forum in some way, I know this has been done at least once.
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  • Profile picture of the author Karina Gold
    So, no one It seems that pdf files are more important than expensive php scripts and wordpress plugins. Ok, is all about IM
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  • Profile picture of the author kindsvater
    Good idea, but let me add some food for thought ...

    Register your WSO with the US copyright office. Gheesh, it costs less than it did to become a War Room member and submit your WSO.

    Now you have power. Now you could be entitled to statutory damages - probably a lot more than what you likely will make from your WSO.

    W+ can track downloads. Other services offer even better possible tagging of your product so you can track down who uploaded it to a black hat site.

    If you do not register a DMCA notice may be just a yawner. If you do register everyone had better act promptly upon your notices.

    Now - a service that helps someone file their copyright, assists in being able to track downloads, searches for violations, and gets a portion of any settlement or damages - that can be a business model.

    I have written about this before. Some WSOs have more potential earning power through their intellectual property rights than they do in straight sales.

    .
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  • Profile picture of the author Lisa R Sterling
    All you guys point out some important issues about copyright infringement. Thanks to all of you.
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    • Profile picture of the author karlossalidos
      All very important and good comments !
      I think a service that would issue DMCA withdrawal notices would be a valuable business model. It does not have to be expensive either and could save a lot of time for the content owner. Think about link-building services - it would be kind of similar to that.

      -The only problem I see are legal implications. Even when filing a DMCA takedown notice for the content-owner, I am not sure if you are getting into dangerous legal territory - which I have no clue of to be honest :-)
      Anyone that knows more about that ?

      Thanks
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