This IM strategy works - what are fellow warrior opinions?

21 replies
Firstly, I have been doing Internet Marketing for the last 4 years. I'd say the first 2 years (like most people just starting) were a disaster. I had no clue, I threw thousands down the drain, fell for scams, had scam artists "mentor" me (and I don't mean any of the folks here). The following 2 years I righted my wrongs and learned tons and I mean tons. From offline marketing to online marketing and everything in between. I have tried and even succeeded a bit with some IM strategies. Admittedly, I still have my day job. I am not making anywhere near where I could walk away from a steady paycheck.

The more I learn and the more I talk with other IM'ers both here and offline, I find the best "strategy" or IM technique is the "follow me as I make "millions/thousands/hundreds online". Meaning, the whole business is basically a "how to make money online" business. But here is the beauty of this method, the real money is from THAT site or page or product or whatever.

Meaning, you create all the free material to show someone how to make money online (everything, the wordpress set up, the hosting, the SEO, and on and on, the opt in form, etc..) always referring to another site you may have created.

For instance you have your how to make money online site that keeps referring to your "kitchen appliances" site which you just started so your visitors can look over your shoulder as you build a business lets say selling kitchen appliances through affiliate links.

You genuinely make the kitchen site. And back on your base site, the how to make money online site, you are dropping legitmate, useful affiliate links for hosting, plugins, WSO's, selling your own products, email marketing etc...

It is to me the best and most effective method. The base site doesn't necessarily have to be optimized, since you will drive traffic through forums, blogs, social networks by building your reputation and authority. You may even be able to pull off a webinar here or there.

Now I know in order to do this successfully, you need to be an authority and well known. At least that is what I would think. These IMers would at least need something to show for it right?

But there are plenty of effective marketers out there (and they are genuinely good people who are not scammers) that are able to pull this off without making money, lets say from affiliate sites. They are making their real money from their base site. The how to make money online site, and deservedly so. They are providing tons of value (since they have the knowledge, theory, and know-how) and are in no way scamming anyone. They know exactly what they are talking about and are the best at what they do, however, it is really not creating an affiliate site. What they are doing is building authority and their own brand. They may have made some money doing other things, but they are making their real cash "selling" their knowledge.

I see nothing wrong with this if they are providing real value to a visitor or member, etc...

Most of us here could probably all put this method into place. But I guess my question is, what comes first the success then become an authority OR make yourself an authority (from a knowledge and resource perspective) and then get your success?

LOL, hope this makes sense.
#fellow #opinions #strategy #warrior #works
  • Profile picture of the author WebmasterLabor
    But it all boils down to leading them to sites that actually make money. People are looking for results, right?
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    • Profile picture of the author Pasquach
      Originally Posted by WebmasterLabor View Post

      But it all boils down to leading them to sites that actually make money. People are looking for results, right?
      Yes, yes it does, however if you look past that, they are really making their money from the "base" site. If they make $100 a month from an affiliate site, there job in a sense is done, since most people would have either went off on their own or not followed through. But yes, you are right, that is the conundrum for me.
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  • Profile picture of the author Randall Magwood
    There are people making a killing in other niches than "make money online". I dont agree 100% with what you are saying.
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    • Profile picture of the author Pasquach
      Originally Posted by Randall Magwood View Post

      There are people making a killing in other niches than "make money online". I dont agree 100% with what you are saying.
      I totally agree. I am just saying that, the make money angle seems to work whether they are making money with other sites...cause in a sense, they are making money as an authority on how to make money. Make sense?
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  • Profile picture of the author Premier Plugins
    Just take a look at some of the signatures on this very forum. Lots and lots of people are using the method you describe in your original post.

    Personally I would rather follow the guy who started his blog and his "example" site with $50 bucks in his pocket and is now making $20 per day and growing. I would continue to follow his progress and root for him. I wouldn't be interested in hearing how 10-year-internet-marketing-guy quit his 60k/year job and threw 20k into ad campaigns and makes 5 figures a month from his lists.
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    • Profile picture of the author Pasquach
      Originally Posted by Premier Plugins View Post

      Just take a look at some of the signatures on this very forum. Lots and lots of people are using the method you describe in your original post.

      Personally I would rather follow the guy who started his blog and his "example" site with $50 bucks in his pocket and is now making $20 per day and growing. I would continue to follow his progress and root for him. I wouldn't be interested in hearing how 10-year-internet-marketing-guy quit his 60k/year job and threw 20k into ad campaigns and makes 5 figures a month from his lists.
      Exactly.

      But even the guy doing it with $50 bucks will make a killing on his base site as opposed to the $20 a day site.
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  • Profile picture of the author WittyBlogger
    This Im strategy works...

    But the question is, are you dedicated enough? Many bloggers I know post daily. At least once a day... And quality posts aren't easy to write.

    It takes brains and huge effort.

    -WittyBlogger
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    7-figure entrepreneurs aren't made overnight. You can make money online with a full time income through blogging and making words crackle with energy. ;)
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  • Profile picture of the author Hunk
    The beauty of the 'make money online guru' strategy is that you don't really need results or proof, you just need a compelling narrative. Many people want to be sold a fantasy in this sort of industry, it doesn't necessarily matter whether your techniques works or not when you're marketing a how to get rich guide. It is a form of entertainment and the majority of people will suspend belief if they are compelled to because they are in it for the momentary fantasy not the hard slog of reality.

    The same goes for PUA or other self-improvement products online - you can work with the idea that your audience is addicted to information collecting and fantasizing about the results, rather than wanting realistic solutions. Figuring out what the triggers are to get these audiances addicted to collecting your information products is the essence of that type of 'guru' marketing, I believe.
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    • Profile picture of the author Pasquach
      Originally Posted by Hunk View Post

      The beauty of the 'make money online guru' strategy is that you don't really need results or proof, you just need a compelling narrative. Many people want to be sold a fantasy in this sort of industry, it doesn't necessarily matter whether your techniques works or not when you're marketing a how to get rich guide. It is a form of entertainment and the majority of people will suspend belief if they are compelled to because they are in it for the momentary fantasy not the hard slog of reality.

      The same goes for PUA or other self-improvement products online - you can work with the idea that your audience is addicted to information collecting and fantasizing about the results, rather than wanting realistic solutions. Figuring out what the triggers are to get these audiances addicted to collecting your information products is the essence of that type of 'guru' marketing, I believe.
      Bingo...well said.
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    • Profile picture of the author Joan Altz
      Originally Posted by Hunk View Post

      The beauty of the 'make money online guru' strategy is that you don't really need results or proof, you just need a compelling narrative. Many people want to be sold a fantasy in this sort of industry, it doesn't necessarily matter whether your techniques works or not when you're marketing a how to get rich guide. It is a form of entertainment and the majority of people will suspend belief if they are compelled to because they are in it for the momentary fantasy not the hard slog of reality.

      The same goes for PUA or other self-improvement products online - you can work with the idea that your audience is addicted to information collecting and fantasizing about the results, rather than wanting realistic solutions. Figuring out what the triggers are to get these audiances addicted to collecting your information products is the essence of that type of 'guru' marketing, I believe.
      Exactly right. A fantasy is what REALLY sells. People buy lottery tickets for the fantasy of what they "could" do with the money "if" they win. Same holds true for making money online. A nicely constructed personal success story, whether true or not, followed by a "now this could be YOUR success story too" pitch pushes those same fantasy buttons.

      Inside, the person buying really knows it's a gamble, but millions of people like to gamble.
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      • Profile picture of the author Pasquach
        Ok, so basically anyone with the knowledge and background in IM that can write good copy and market him or herself is able to pull this off without the so-called $6000 a day blogging website.

        Is this disingenuous? Just wondering of everyone's opinions.

        Me, I don't think there is anything wrong with this. As stated above, the product they are selling is the "hope", the "fantasy" not really the secondary "affiliate" site.
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  • Profile picture of the author jamesrich1
    I agree with what you are saying. Showing people the steps of setting up a marketing funnel in other niches as a way of building your brand in the make money online niche is a very effective strategy. That strategy has been capitalized by many marketers and still has a lot of room for anyone else interested in building their brand in that market space.
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  • Profile picture of the author tylerherman
    Meh, I don't think it is as easy as you think. Look at all the blogs about blogging. Maybe 5 of those people make any money where thousands try.

    For one you have to be not just a competent writer but an amazing one that people actually trust. And most people can smell a scam a mile away. If you can't show proof of your income they aren't going to pay you.

    Pat Flynn is the person setting the bar right now in this niche. Are you as good as him? Or even close?

    No offense but if you plan on doing this yourself, you will need to get someone else to write your content because your post was a struggle to read.
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    • Profile picture of the author Pasquach
      Originally Posted by tylerherman View Post

      Meh, I don't think it is as easy as you think. Look at all the blogs about blogging. Maybe 5 of those people make any money where thousands try.

      For one you have to be not just a competent writer but an amazing one that people actually trust. And most people can smell a scam a mile away. If you can't show proof of your income they aren't going to pay you.

      Pat Flynn is the person setting the bar right now in this niche. Are you as good as him? Or even close?

      No offense but if you plan on doing this yourself, you will need to get someone else to write your content because your post was a struggle to read.
      I don't think it is easy nor do I plan on doing it. I was more interested in the theory behind it and what others thought of it. It is one of the IM techniques I find the most fascinating and the one I always bought into.
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  • Profile picture of the author SteveJohnson
    I don't really agree with your theory - the people (most of them, anyway) that are authorities in IM are that way because they learned in other niches first and then marketed their experiences and lessons. I could be way off base, especially these days, but that's the way I perceive the market players generally.
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    • Profile picture of the author CDarklock
      Originally Posted by SteveJohnson View Post

      I could be way off base, especially these days, but that's the way I perceive the market players generally.
      I don't think you are. There are a lot of flash-in-the-pan types who didn't do this, but the actual authorities are teaching something that isn't MMO - and while they may make their money from the teaching now, they started out making their money doing what they teach.

      Furthermore, while the money may no longer be significant, the real authorities are still doing it. The internet changes dramatically in short periods of time, so if you stop doing whatever it is you teach, you rapidly lose touch with what actually works and your teaching becomes obsolete.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Global Warrior
      In theory, I'm an ideal partner to every woman on the planet. In practice out of 3 Billion plus females, I'm probably ideall for about 2!!!!!!

      The biggest problem with quoting theories is that you have no idea of the buying psychie. You can lead a horse to water but you can't make it drink!!!!! You're making an assumption that if you show someone how to make money they will buy from you. You're making an assumption that if you have a kitchen appliance (replace with your niche) website, joe public will buy from you.

      The reality is, joe public will buy a more expensive TV from Amazon than they will from you..........because its about trust, gut feeling, knowledge of what they are looking for and confidence you can supply the answer.

      You will only ever get 40% for theories........ Without the practice, theories aren't worth s**t

      You can go outside on the street and offer to give passers by a free $20 bill. The rules are they have 5 seconds to make a decision. How many people do you think will take the $20. In theory.......ALL OF THEM. In PRACTICE many will think you are a nutcase, some will ignore you, some will be frightened to take advantage of you...... And the list goes on.

      Think about this for one moment........ If 100 yards down the street a guy has set himself up and said, the quickest way to make 20 bucks is to take it off of the guy down the road........ That's a validation...... It's a reason for a stranger to actually take something off you that is free. Without going through that process first, people are too scepticle. They need to be sold too. They WON'T make up their own mind instantly. They have to go through a hand holding moment and the biggest names online are the ones that accomplish that.

      So if you ever setup an online business based on a theory........ You will see VERY little return for your dollar... IN PRACTICE!!!!!

      Sorry I'm not trying to poop on your parade but reality is MUCH more important that theory.

      I hope you are having a great weekend.

      Regards

      GW
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      • Profile picture of the author CDarklock
        Originally Posted by Global Warrior View Post

        So if you ever setup an online business based on a theory........ You will see VERY little return for your dollar... IN PRACTICE!!!!!
        In theory, there isn't a difference between theory and practice. In practice, there is.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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        • Profile picture of the author Global Warrior
          Originally Posted by CDarklock View Post

          In theory, there isn't a difference between theory and practice. In practice, there is.
          What he said........couldn't have put it any better myself.

          GW :-)
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          • Profile picture of the author rnjonjo
            Wow, CDarklock,

            telling it like it is, huh?

            the page that is linked to your signature, that is.
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            • Profile picture of the author valuecreator
              Sure. In a Gold Rush there's always plenty of money the be made selling shovels to the hopeful.

              Personally I'd rather run the bank... or the saloon!
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