The more I learn and the more I talk with other IM'ers both here and offline, I find the best "strategy" or IM technique is the "follow me as I make "millions/thousands/hundreds online". Meaning, the whole business is basically a "how to make money online" business. But here is the beauty of this method, the real money is from THAT site or page or product or whatever.
Meaning, you create all the free material to show someone how to make money online (everything, the wordpress set up, the hosting, the SEO, and on and on, the opt in form, etc..) always referring to another site you may have created.
For instance you have your how to make money online site that keeps referring to your "kitchen appliances" site which you just started so your visitors can look over your shoulder as you build a business lets say selling kitchen appliances through affiliate links.
You genuinely make the kitchen site. And back on your base site, the how to make money online site, you are dropping legitmate, useful affiliate links for hosting, plugins, WSO's, selling your own products, email marketing etc...
It is to me the best and most effective method. The base site doesn't necessarily have to be optimized, since you will drive traffic through forums, blogs, social networks by building your reputation and authority. You may even be able to pull off a webinar here or there.
Now I know in order to do this successfully, you need to be an authority and well known. At least that is what I would think. These IMers would at least need something to show for it right?
But there are plenty of effective marketers out there (and they are genuinely good people who are not scammers) that are able to pull this off without making money, lets say from affiliate sites. They are making their real money from their base site. The how to make money online site, and deservedly so. They are providing tons of value (since they have the knowledge, theory, and know-how) and are in no way scamming anyone. They know exactly what they are talking about and are the best at what they do, however, it is really not creating an affiliate site. What they are doing is building authority and their own brand. They may have made some money doing other things, but they are making their real cash "selling" their knowledge.
I see nothing wrong with this if they are providing real value to a visitor or member, etc...
Most of us here could probably all put this method into place. But I guess my question is, what comes first the success then become an authority OR make yourself an authority (from a knowledge and resource perspective) and then get your success?
LOL, hope this makes sense.