My view on the whole "niche sites are dead" situation.

9 replies
Some of the biggest dogs in the IM game have been building strong "niche" sites for years and don't seem to have been penalized by Google thus far.

There seems to be a distinct difference between niche site and micro niche site, the latter being one that has 5 pages that are usually made for adsense with a long exact match domain. Essentially it seems that these sites were gaming the system, and did so successfully for quite a period of time, until now. Now it seems that the niche sites, the ones that were still centered around a narrow topic, but had more content and fostered greater engagement and involvement from users seem to be still here.

It therefore seems that if it is a battle between

10 niche sites built lovingly with lots of good content, vs 100 niche sitess built less lovingly with less content and a concentration on adsense revenue, the former would win and has done.

There also seems to be a very large advantage of having fewer niche sites from many perspectives, you have less sites to manage, less domains to renew, can concentrate on quality more easily, and so on.

Personally, I am quite surprised it has taken this long for Google to start penalising sites that are not helping users and growing the internet in the right way.

It seems therefore that this isnt just a lesson about adsense and google, it is a life lesson.

Which is that the best way to a sustainable business and long term riches is to always provide quality and serve users problems properly amongst everything else. If you make the users the priority and the revenue the afterthought you will be in a better position to make some serious money in the long term.

Facebook wasnt built to support ads, facebook was built to serve a purpose and provide some serious value to people, the revenue and profit generation was its second purpose, and because it was helping so many people, in the process it became very very profitable.

I hope this helps people, I dont know how much of it people are going to agree with, just writing it helped me realise things and put things in to perspective.
#niche sites are dead #situation #view
  • Profile picture of the author warriorkay
    I agree with you, like I said elsewhere...

    The future, me thinks, is to - build the kind of sites that won't need
    Google to succeed.
    That's part of my plan for 2012!

    Yes, I am talking about real POWER sites that people absolutely
    love and keep coming back to, again and again... and keep referring
    other people to.

    We, with YEARS of experience in IM, more than everyone else,
    know how to create such sites and make them flourish. The problem
    is that we (myself included) have spent too much time on micro
    niche sites! At one time I had nearly 2,000 domain names and have
    spent over $40,000 just buying and renewing domain names, ouch,

    Imagine if I spent the whole time on just one or few sites?

    Kingsley

    .
    Signature
    Kingged.com Coaching and Partnership Program
    Is The ONLY Coaching Program That Does 99% Of The Work
    TO MAKE MONEY FOR STUDENTS FROM 1ST DAY
    So they EARN while they LEARN

    {{ DiscussionBoard.errors[6058155].message }}
    • Profile picture of the author TopKat22
      Originally Posted by Sonny Am View Post

      It seems therefore that this isnt just a lesson about adsense and google, it is a life lesson.

      Which is that the best way to a sustainable business and long term riches is to always provide quality and serve users problems properly amongst everything else. If you make the users the priority and the revenue the afterthought you will be in a better position to make some serious money in the long term.

      .
      Originally Posted by warriorkay View Post

      I agree with you, like I said elsewhere...

      The future, me thinks, is to - build the kind of sites that won't need
      Google to succeed. That's part of my plan for 2012!

      Yes, I am talking about real POWER sites that people absolutely
      love and keep coming back to, again and again... and keep referring
      other people to.

      Kingsley

      .
      Both of those ideas are the difference between someone wanting to build a long standing sustainable business model and those who just want to cash in on something until it runs out and then cash in on something else.

      I'm for building a real long standing, sustainable business as best as can be done, create a list and have something to show for all that work regardless of what Google or anyone else may do within reason.
      Signature
      44 days in and we broke the $10K a month recurring bench mark.

      Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
      {{ DiscussionBoard.errors[6058378].message }}
  • Profile picture of the author Chris Thompson
    Anyone who thinks niche sites are dead is clueless. Sonny, you are bang on. Niche sites serve the demands of a niche. If there is demand there is a business model. The only thing that changes are tools to build sites and methods to promote.

    The best "method" remains publishing great content that people actually want to read. So whether you do it yourself or hire virtual staff, this is the goal of content creation.
    {{ DiscussionBoard.errors[6058163].message }}
    • Profile picture of the author Sonny Am
      Originally Posted by Chris Thompson View Post

      Anyone who thinks niche sites are dead is clueless. Sonny, you are bang on. Niche sites serve the demands of a niche. If there is demand there is a business model. The only thing that changes are tools to build sites and methods to promote.

      The best "method" remains publishing great content that people actually want to read. So whether you do it yourself or hire virtual staff, this is the goal of content creation.
      I completely agree with you. The niches are still there, and those demands still need fulfilling, it is the methods that need to change.

      Reading around the internet, big niche builders and leading authorities on niche sties have had their whole network of niche sites closed down over the last week.

      One really popular authority on niche sites points to possible reasons being

      1. the number of sites he has linked to one account. (200 plus)
      2. the fact that some of the sites were "thin" and others were authority sites, build in the right way, however that Google didn't make any distinction between the sites in his network doing things properly and the sites that were attempting to game the system and shut his whole adsense system down in one go.

      The key points to take away from this therefore seems to be.

      Build fewer and only big niche sites, and don't fall into the trap of creating any site that is made for adsense and that does not have value creation as the long term.

      However some have argued that even by doing so, doesnt guarantee that you will not have your site slapped for some reason or other. And one of the worst things seems to be Googles vagueness and inability to disclose detailed information on why a certian adsense site was blocked, which keeps the user in the dark and seems to cast a cloud of uncertiantly over the whole thing.

      The question that arises is, what really is safe?

      Which brings me to my final conclusion which is

      Monetize with your own products, with other ad networks and with affiliate products, which are more sustainable and are not susseptable to such frequent changes resulting in account blockages.

      Would that also be fair to say?
      {{ DiscussionBoard.errors[6058335].message }}
  • Profile picture of the author JD Ways
    I agree with both of you, Sonny Am and Chris Thompson!
    Those micro niche sites are just internet strip mall stores (minimal value items with above average or more costs to purchase)...
    {{ DiscussionBoard.errors[6058380].message }}
  • Profile picture of the author Rick Britton
    I started building niche sites last summer. My niche is in various health and wellbeing issues.

    Totally randomly, and being a total noob, I happened to choose domain names that were "nice sounding" for my niche without including my KWs in the domain (not exact). Everyone who was anyone was telling me "that domain is terrible, you need exact domain names to rank in Google")

    Well, I ignored them and just carried on adding content. I have done very little backlinking (well I have done lots but none of them have stuck) and just concentrated on writing quality material. The first site is sitting around #50 for all my KWs (the ones that count). I am just about to start a schedule of 30 new posts of the next 40 days and I hope this will push me up a bit.

    I have 8 such sites all in related health niches (skin, weight, hair, sleep, allergy etc) but only the first one is going well. None of them have EMD names. They are all rich in content (articles, video etc) and informative. I don't feel like these sites will ever go out of fashion because they are specific and informative
    Signature

    {{ DiscussionBoard.errors[6058414].message }}
  • Profile picture of the author mogulmap
    As long as you build "Authority Sites" within a niche, then niche sites will never die.

    -Chris
    Signature
    Rus Sells says...
    Your signature is all that matters!
    and
    Cat's = PROFIT"S
    {{ DiscussionBoard.errors[6058442].message }}
    • Profile picture of the author Rick Britton
      Originally Posted by mogulmap View Post

      As long as you build "Authority Sites" within a niche, then niche sites will never die.

      -Chris
      this is genuinely what I am doing

      I have years of experience as a medical practitioner and I want to share that experience
      Signature

      {{ DiscussionBoard.errors[6058464].message }}
      • Profile picture of the author mogulmap
        Originally Posted by Rick Britton View Post

        this is genuinely what I am doing

        I have years of experience as a medical practitioner and I want to share that experience
        Yea as long as you give great content and are sincere in what you do then you will be ok. I think the term "Niche Site" has been tainted so I think "Authority Niche Site" is much better lol.

        Yea I run a site in a really tiny, wierd niche but it has since become the leading authority within that niche. I give great content and really value my subscribers and they return the favor because of it.

        -Chris
        Signature
        Rus Sells says...
        Your signature is all that matters!
        and
        Cat's = PROFIT"S
        {{ DiscussionBoard.errors[6058492].message }}

Trending Topics