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Setting up a Sales Funnel Correctly

by Harry B
7 replies
Hey guys, quick question.

So basically on my site, I was struggling to figure out a way to set up a sales funnel like this one:

Opt-in -> $37 OTO (1 time offer) -> $17 OTO 2-> Download Page (Free opt-in + whatever bought)


The thing is, I'm not sure how to deliver the two extra products. What if a person buys one but not the other? Should I have a download page for every combination of purchase?

(i.e a download page with the oto and opt-in, a download page with the oto 2 and opt-in, a download page with all three, a download page with opt-in only)

Or do you just deliver them via email? (first aweber email hits the inbox with links to downloads). If thats the case, then how do you create a specialized email containing the links to the necessary products?

Thank you in advance, this is holding me back
#correctly #funnel #sales #setting
  • Profile picture of the author Adrian Int
    Hello Harith,

    It sounds like the OTO1 and OTO2 are unrelated products (ie: not OTO1 with OTO2 being the downsell).

    If this is the case, you could set up a separate (secure) download page for each combination (Yes No Yes, Yes Yes Yes, No No Yes).

    If you'd prefer to deliver by e-mail, simply have them sign up for a new list (1 follow up containing the product download) after each purchase.

    Should you wish to segment your list (as I believe you mentioned in another post, you did)... you can set AWeber up to unsubscribe them from your opt-in list when they subscribe to your "customer" list(s).

    Cheers,
    -Adrian
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  • Profile picture of the author Robert Michael
    I just replied to your other thread regarding automation/parsing with Aweber, so for this reply, I recommend checking out JVZoo

    They make it SUPER easy to segregate your OTO's/products/all that stuff, and its just as easy to integrate with your autoresponder. PLUS they will take care of the secure downloads for you.

    And to make it even better, you can create an affiliate program to pay your affiliates instant/delayed commissions (its up to you) to let them drive your traffic.

    Visitors are cookied for all your products, so if someone clicks a link to product A of yours, but they end up buying product B that you have listed, your affiliate still gets credit if they referred them - keeping them happy and paid!

    Oh - its also free to list your product & do all this stuff.. In exchange, they take 5% of each sale. Which is more than worth it to me.. But if you dont feel the same way, you can pay 17 dollars to list a product, and they wont take anything.

    You can thank me later, lol go sign up and start makin some $$$$$$
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  • Profile picture of the author NateRivers
    For all of my sites outside of IM that sell products I've used Clickbank and their PitchPlus feature that does that, but like Rob said you could use JVZoo to do that as well.

    I don't know why- but Clickbank checks are more exciting than Paypal numbers on my screen... but it's the same damn thing.
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  • Profile picture of the author Robert Michael
    If you have a PayPal debit card, as soon as those "pixels" are in your account, you can withdraw them from any ATM, use it as a debit card, whatever. lol

    Just verify your account then apply for it. If you have good credit, you shouldn't have any problems getting approved.

    If you do, just call them.
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  • Profile picture of the author thetrafficguy
    There's numerous software out there that sets up easy delivery of one-click upsells.

    Infusionsoft
    1shoppingcart
    there's one with paypal. google it.

    That should get you on the way
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  • Profile picture of the author travlinguy
    Originally Posted by Habashir View Post

    Should I have a download page for every combination of purchase?
    That's how I do it.
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