33 replies
Hey guys, I am having a little trouble with picking a niche and just thought it might help to ask you guys how you went about picking yours. See I really want to do something that is going to interest me, but really I just can not think of anything! It's like writers block. It would be great to know how you guys went about picking your niche's and why?

Thanks in advance!!

Fred
#niche #picking
  • Profile picture of the author Trevor M
    A great way to generate ideas for a niche is to search magazines. Magazines are all niches that have proven that people are willing to pay for information and news so they're a great source to find hungry niches.

    You can do this easily online in the 'Magazines' section of Amazon.

    Find a magazine niche that interests you... one that you're passionate about.

    Also, while you've got the magazine, take note of the advertisements they're showing. That will let you know what kind of products are selling well in that particular niche.

    - Trevor
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    • Profile picture of the author fin
      I used a mathematical equation.

      I decided on everything I wanted:

      Something I'm passionate about
      I have endless article ideas
      People want this info
      There is already a market
      Could be shared on social media
      I can make a product
      There is already products I can be an affiliate for
      It's interesting to everyone
      It can be cross promoted

      There is probably much, much more. I then put them all into an equation where they all "equaled (=) success".

      I then choose the niche which balanced the equation the best.
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  • Profile picture of the author loi77
    There are 3 things that most people want in life and they will spend a lot of money to get what they want.

    They are anything that make people:

    1) Healthy (Weight loss, medical conditions etc)
    2) Wealthy ( Make money online, forex, investment, retirement planning etc)
    3) Happy (Relationship, self improvement, beauty products, pets etc)
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  • Profile picture of the author DesignWizz
    Sit down and think of 5 or 10 things you like doing in your spare time.

    Playing poker
    Playing computer games
    reading
    going out with friends
    watching TV
    going on holiday
    Drinking Beer

    There are loads of things you like to do... Narrow it down to your top 3.

    then figure out what you could do with thats left.

    See if you can find a good keyword domain and start writing.

    it takes time but you'll get there.
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  • Profile picture of the author Freddie Worrall
    Some great ideas guys, thanks, keep them coming!
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  • Profile picture of the author JKflipflop
    While selecting a niche, my suggestion is to look for triggers.

    The most popular example of a trigger is - a niche in where there is a problem/need. No doubt, the problem or need may already be having solutions in the market, but remember - people come across these solutions steadily - not all at the same time. So you can even get your share of the pie by positioning your website/ your product/ your forum - as a place which helps the customers in this market get to the solution.

    Another popular trigger, as mentioned above, is passion or for that matter, even obsession! As strange as it may sound - for instance, think about the golf or cricket market - notice how a person who takes interest in either of these sports will go out of the way to get his hands on an accessory of his brand preference. Bang on - that's a niche in itself (one of the sough after brands). This is the primary reason why brand review sites of even the most simplistic nature make truckloads of money in the long run.

    Search for triggers in this manner and you will get your answers in no time.

    Cheers
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  • Profile picture of the author LilBlackDress
    Evergreen topics like health, relationships, money ...always do well. Drill down to find what you can compete in.
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  • Profile picture of the author simon15
    I guess the best niche is to do what all the experts are not doing at least then you're not trying to compete with them. Finding the right niche though is a tough one, you need to find some keywords that are not on th eradar with good trafic, easier said than done.
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  • Profile picture of the author A1pha
    I like to do anything health or making money online related. Always work well.
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  • Profile picture of the author Jit Lim
    Originally Posted by Freddie Worrall View Post

    Hey guys, I am having a little trouble with picking a niche and just thought it might help to ask you guys how you went about picking yours. See I really want to do something that is going to interest me, but really I just can not think of anything! It's like writers block. It would be great to know how you guys went about picking your niche's and why?

    Thanks in advance!!

    Fred
    Great little starter Freddie! But you are on the right track, ie to focus on the niche that interests you most. Best thing to do sometimes is not to think too hard about it. Take some time off to do what you like to do, whether its sport activities, playing video games, going for a long drive etc to clear your mind and hopefully gain some fresh perspective. Good luck!
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  • Profile picture of the author FunMakingMoney
    pick a topic that you like...search if any buyer keywords related to anything about the topics, pick a few keywords, check if competition is moderate and get rolling...
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  • Profile picture of the author piermichel
    I will suggest you to focus your niche ideas on solution to a problem where people need an answer to that problem. It could anything related to money, wellbeing, health, relationship etc..
    One of thing that should remember, all niche ideas are valuable if they can provide a solution, an answer to what people are looking for.
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  • Profile picture of the author veheme
    There are two factors for me:

    1. Interest
    2. Searches

    If I'm interested in it and the searches number is high, I will definitely go for it.
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    • Profile picture of the author cashp0wer
      Think about things that you are passionate about and then try to think of niches within those topics. Write them down on a piece of paper and you will be surprised with what you come up with.
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  • Profile picture of the author Rod Cortez
    Originally Posted by Freddie Worrall View Post

    Hey guys, I am having a little trouble with picking a niche and just thought it might help to ask you guys how you went about picking yours. See I really want to do something that is going to interest me, but really I just can not think of anything! It's like writers block. It would be great to know how you guys went about picking your niche's and why?

    Thanks in advance!!

    Fred
    Picking a niche is the easy part. Find any niche that has advertising dollars and a healthy dose of competition and you've found a profitable niche. Where most people have the difficulty is in monetizing that niche.

    For example, there's a new weight loss millionaire being created every single day (probably more than that). Yet most people know that to be a very "saturated" and competitive market. Market saturation, for the most part, is a myth because someone can always do something better than the next person, appeal to a different demographic, or find a way to reach their target audience that their competition isn't aware of. This takes marketing savvy, which is developed over time.

    My favorite way for finding niches is so simple, most people overlook it because it doesn't require any fancy schmancy software (though software can help big time when it comes to keyword research). I simply ask people what their interests and passions are. Whether it's at a wedding reception, a bowling alley, a house party, a lounge, a seminar, etc. I like to talk to people and I ask them what their hobbies or interests are.

    Another way to generate ideas is to actively seek them out. You've gotten some great ideas already such as searching through magazines, going to Amazon, but another thing you can do is to go to places that SELL things to people.

    For example, a hobby store would be one such place where you could get dozens upon dozens of ideas (or hobby-based websites) if you wanted to get those kind of ideas. Think of things that people like to collect.

    Think of lifestyle markets as well such as, what goes under health, wealth, relationships, and happiness? People are always going to plan their weddings, people are always going to get married, people are always going to get their cars fixed, people are always going to look for a mate, etc.

    I always look for a few things when analyzing a niche:

    1. Competition - Is there competition? Do they dominate all the distribution channels? (Very rare by the way).

    2. Advertising dollars - Are people and companies spending money to reach their target audience here?

    3. Distribution channels - How is the competition reaching their audience? Google Adwords? Pay-per-view traffic? TV advertising? Content syndication? Videos? Press releaseas? Radio? Etc.

    This should get you started.

    RoD
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    • Profile picture of the author Sparhawke
      Originally Posted by Rod Cortez View Post

      Picking a niche is the easy part. Find any niche that has advertising dollars and a healthy dose of competition and you've found a profitable niche. Where most people have the difficulty is in monetizing that niche.

      For example, there's a new weight loss millionaire being created every single day (probably more than that). Yet most people know that to be a very "saturated" and competitive market. Market saturation, for the most part, is a myth because someone can always do something better than the next person, appeal to a different demographic, or find a way to reach their target audience that their competition isn't aware of. This takes marketing savvy, which is developed over time.

      My favorite way for finding niches is so simple, most people overlook it because it doesn't require any fancy schmancy software (though software can help big time when it comes to keyword research). I simply ask people what their interests and passions are. Whether it's at a wedding reception, a bowling alley, a house party, a lounge, a seminar, etc. I like to talk to people and I ask them what their hobbies or interests are.

      Another way to generate ideas is to actively seek them out. You've gotten some great ideas already such as searching through magazines, going to Amazon, but another thing you can do is to go to places that SELL things to people.

      For example, a hobby store would be one such place where you could get dozens upon dozens of ideas (or hobby-based websites) if you wanted to get those kind of ideas. Think of things that people like to collect.

      Think of lifestyle markets as well such as, what goes under health, wealth, relationships, and happiness? People are always going to plan their weddings, people are always going to get married, people are always going to get their cars fixed, people are always going to look for a mate, etc.

      I always look for a few things when analyzing a niche:

      1. Competition - Is there competition? Do they dominate all the distribution channels? (Very rare by the way).

      2. Advertising dollars - Are people and companies spending money to reach their target audience here?

      3. Distribution channels - How is the competition reaching their audience? Google Adwords? Pay-per-view traffic? TV advertising? Content syndication? Videos? Press releaseas? Radio? Etc.

      This should get you started.

      RoD
      I do the same thing as you, I listen to people in the pub. Although most tend to talk about football you do get the occasional person talking about unicorns or fairies; those things that differ from the norm that you can look at in greater detail.
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  • Profile picture of the author Bobdarko
    I recently worte a free report on 7 killer niches. No normal IM stuff but new LOW competition HIGH search niches. FREE check it out on my blog. Links below in signature :-)
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  • Profile picture of the author Onora Oz
    I start my niche research by asking myself a few questions:
    1. What buyer type is my target this time? Who would I like to cater to? (Desperate? Rabid? Both can be converted to repeat buyers.)
    2. Where are those people gathering at? (I'll go there and spy on those people's needs.)

    In these places, you can find lots of niche ideas. I pick one (or more) of these niche ideas based on several factors including (but not limited to) these:

    The niche is evergreen (meaning, there will always be people who would buy no matter how the economy is doing at the moment).
    The niche got a long list of popular products that convert really well (it's not a hobby for me; so I don't bother with it if there are a few or none good products I can sell UNLESS I'm willing to create one).
    There are several product types and formats (for instance, both physical and digital).
    Those products pay quite a bit.

    Then there are some places I visit regularly to locate profitable niches. They're great because they've already done the market research for us all

    Keep your eyes and ears open. I'd suggest you go for the "proven to be profitable" niche markets. You don't have to come up with a super original niche idea to make a living online.
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  • Profile picture of the author veheme
    The beauty about picking a niche that you absolutely love is that you are tremendously motivated to create guides and simply to expand on the topic. In the long-term, niches which you have interest in is definitely recommended.
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    • Profile picture of the author Shadowflux
      One piece of advice I ran across some time ago was this:

      Try to pick a niche that is a "buying niche"

      What this means is to look at certain niches and try to determine how much money someone will spend on it. Hobbies are a good example, let's take "Military Scale Models"

      People who are into building and painting models will need to buy a lot of things. This includes model kits, glue, paint, epoxy, brushes, decals, detail sets, the list goes on and on. Many of these things will need to be purchased over and over again and some can be quite expensive. A lot of this stuff can also be found on places like Amazon which have affiliate programs.

      When you come up with a list of possible niches, try to narrow it down to a few which have people spending the most money. You can look at stores to get an idea. For example, there are Hobby stores, Sporting Goods, Hunting and Fishing, Exercise, Jewelry, Shoes, I think you get the idea.

      Best of luck!
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  • Profile picture of the author vijai
    Better use trending topics as Niche.Use google trends
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    • Do some brainstorming and get inspired from magazines and newspapers. You can also use eBay and Amazon to find out what are people looking for. Use Google AdWords Tool to analyze various keywords and find new ideas for a niche. It is recommended to choose a niche that you are passionate about. This way you can easily become an expert in your field and gain recognition online.
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  • Profile picture of the author hobgoblin
    What about the idea of using hot trends intertwined with your niche? Like there's a doomsdayer radio guy I listen to, and as he is alarming the world of it's demise he is selling survival type products. One of the things he does is weave the current big story into his message and how it relates to the new world order and fighting them off. He usually does a blog post and a youtube vid about it. I would imagine this helps draw people in to his niche, which is surviving and fighting the new world order.
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  • Profile picture of the author Val Wilson
    One of the easiest methods for niche brainstorming is by visiting article directories. In the search box type in any generic question like 'how to', or 'get rid of' or 'how can I' and you'll get a list of hundreds of articles in different niches. The real beauty of this is that these are all about 'problem solving' which is exactly what you want - identify a problem that people are looking a solution to, then provide a solution.
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  • Profile picture of the author YasirYar
    I would strongly recommend you to pick a niche that you are personally interested in, specially if you are new to IM. That is the only way you can ensure that you will remain focused on your project.

    These days, pretty much every niche is profitable if you market it properly. The chances of you creating successful content and a good following is to build upon something that you consider yourself an expert in. Make a list of your passions and interests, and rate them in order of competition, potential market size etc and then make your decision.
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  • Profile picture of the author luane
    I would just advise to find one of the evergreen niches mentioned above. You are going to spend a lot of time promoting it, thinking it and either writing content for it or outsourcing someone else to do it. If you have at least some knowledge of the niche you choose, it would make it tons easier. Also, make a niche chose based on "your hair is on fire" problem. Otherwise, people are just surfing for information and you will make zilch. You have to market "smart" and leverage a problem with a good answer. Find a good answer to someone's hair on fire problem and they'll come back to you again and again.
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  • Profile picture of the author geraldsoh
    Simple, ask yourself what are your hobbies. If your hobbies are listening to music, soccer or playing computer games...there you go. 3 niches.

    But if you are really not sure, go with "evergreen" niches like make money online or self improvement. Don't go for niches like "stop smoking".

    All the best!
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  • Profile picture of the author adam2526
    Sometimes its good to know what site you want to drive traffic from, I.E if its fb then you have tons of options and people on fb usually younger generation love what in what new whats trending, so you can target along those lines, all just way to get you mind rolling until you figure out what you want to test.
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  • Profile picture of the author Freddie Worrall
    Thanks guys, a goldmine of information here! I am a gamer and love music, partys, watching movies, my dad has dog's that are field trial winners (Their really well trained), so I know a little about that.... i'm 20 years old and think that I should try and work my age to my advantage as much as I can, however that is possible? I have tried loads of the things above and am still having difficulty! Makes me feel pretty stupid, or frustrated at least! Please keep your suggestions coming, they are very valuable to me! Thankyou to all!
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  • Profile picture of the author gasman
    Many people will tell you to pick a niche as you said, that involves something that interests you. Even though this is always ideal so you don't get as bored when trying to promote that particular niche, I will say I myself go straight to whatever I feel has the most money making potential at the time. I would rather be a little more bored marketing something that is going to make me a small fortune than like what I'm marketing and eating noodles every meal.
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  • Profile picture of the author akg12
    Healthy, wealthy, happy...

    good one
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  • Profile picture of the author Adan Guzman
    The place where you can search for domains is magizines.com it is full of different niches and is a site used mostly for niche ideas. If you already came up with your domain name you can check if it is available in domize.com, there you can see if your domain name is available as .com,.net,.gov,etc... and if it is available and you want to purchase it for cheap I recommend you go to GoDaddy.com, they give out discount coupons so you don't have to waste allot of money. Hopes this answers your question.

    Kindest,

    Adan
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