Linking to EZA vs publishing whole article on your blog

That is an interesting strategy Wendy as you are almost using a buffer site (in this case ezine articles) to give you authenticity in a way and not seem like you are hard selling somebody.

I have never heard anyone do this before but I think you should test the two methods against each other and see what the results are.

I would think that the method you have now going through EZA will produce less leads but of higher quality given they have continued all the way through your funnel.

I wonder also what the ultimate result this would do for you search engine rankings as well.

Keep us posted as to the results...I am certainly interested.

I think a better strategy is to reverse the process...

Have in your EZA article a "Read More" to your Blog...

What is your goal for the EZA articles?

I think QuangVan is right. This is something i think you sh'ld know about also in addition to QuangVan's suggestion. When the prospect returns to EZA, he can easily be distracted by the 'most viewed/popular articles' if he decides to scroll further down.

A good article i picked up from another forum sh'ld enhance your understanding of how to go about this. See below;

Are You Leaving These Critical Secrets Out Of Your Article Marketing Campaign?
================================================== ============================

Ok, let me let you guys in on a little secret, this will tell you if you have an article that is a hit and how to capitalize on one when you finally write the "right article".

Almost everyone here knows that I have writers, but I handle the distribution and I watch them like a hawk in the directories, but there is one directory in general that can and will give you the secret to gaining more and more traffic to your site from bypassing the directories and placing the content on your site after using the directories to test the article.

The best directory I have found to do this is ezinearticles.com. It is not that they have a lot of traffic on the site, which they do, but that is beside the point on this one. If you already have some quality links and PR on the homepage and a few internals and write articles, you can take full advantage of this situation and use the methods I will show you to build a steady increase in natural search engine traffic.

I know it may sound like a longhorn sermon, you know, two points with a lot of bull in the middle, but this can and will bring you converting traffic if you follow the advice, and you will not waste the effort of building pages for nothing within your site or blog that will get no traffic. Ready to get started?

I am going to assume you are already writing articles and sending them out to as many article directories as you can already, if you are not, you should be. Now there is one directory that fit's the bill perfectly for what we want to do, and that is ezinearticles.com. There are several reasons I choose them for this type of research. First is that they are an authority article directory and they have enough pagerank to get the articles spidered and indexed fairly quickly. Next is because of the 2 prior factors the article will likely rank better automatically when indexed in Google and Yahoo. If you title your articles naturally, you will run across about 2 out of 10 that you write that will bring natural results in Google and / or Yahoo instantly. All of these articles should have backlinks to your site to help build power to your site as you do them.

The next thing is that ezinearticles has a stats program in the author account and you can see which ones are getting steady traffic, so check your articles stats daily on this directory. As you do this you will notice that there are several articles that gain a boatload more traffic than the rest. This may average between 2 to 200 visitors a day for these articles.

Now we all know that it is hard to write an article to sell on the directories, but you have a winner on this particular article, so what do you do? Do you put the same article on your site? No, I would not do that, but what I would do is use the exact same title and re-write the article with a pitch, because what you have found is a phrase that brings traffic and other than title, ezinearticles has little to any onpage, so you can use the same title, write a pitch for content and set it up on your site or blog to rank and convert. As soon as it is indexed, it should start bringing you traffic.

You may not know what keyword is bringing the traffic to the article on ezinearticles , but chances are that if it get's steady traffic, the title alone is what is bringing in that traffic.

I have used this method for years and it almost never fails that when I get an article that does well on ezinearticles, it does even better for me on my site where I can pitch as I please without the rules of article directories, and since I can do onpage on my site or blog, I can usually beat out ezinearticles or any other directory.

Here is an example: Repair of Burst or Frozen Water Pipes - Google Search

Ezinearticles should be 3rd or 4th, but the authors site is number 1!

Now, if you look at the article stats, there are over 1,900 visitors to the articles on the directory at position 3 or 4 over a 2 year period. Position 1 has an 88 % CTR on average where position 4 has about a 30 % CTR on average, so how many visitors do you think the main site recieved over 2 years. You could do one article a day, and in 90 days you could secure 100 k visitors a year just from this alone. Just think of the possibilities!

You can even cut out the writing part by looking at the stats and publish dates on others articles on ezinearticles and do the same, but this is the same as shooting yourself in the foot if you are not writing articles to link back to your site in the first place since this is part of what makes your site powerful enough to help beat ezine articles for these searches.

I wish I had more time to write tips about articles and how you can gain massive traffic from them. I suppose I could write a book on what you could with articles alone on the internet.

================================================== ================

So what do you think? Hope you found it useful?

Kindest regards,

Olatunde.