How to promote a product without annoying my audience

just be casual about it? maybe a little review of it...you must genuinely like the product, so just explain you wanted to share it with them...you do not need to ram it down their throat...

I'm sure you've heard the term "presell."

When you're marketing, you're not selling anything -- you leave that to the sales page, which should do all the SELLING necessary.

You presell.

You can do that in any way which makes sense to you.

Here's what I'd do, bearing in mind that I know nothing about you, the product, or your blog)... :-)

1. Create a persona

A persona is a fictional representation of your target audience.

Before you create a persona, you need to understand the audience. So, do a little research. Who are your FB fans? Describe them -- write it down.

Once you understand them, create a persona, give it a name, and write a short bio of the persona.

After a little thought and imagination, you create "Stella":

"Stella" (your persona) is 28 years old. She's recently married, and has put on weight, because she and her husband eat out a lot. She's decided that she needs to lose weight by exercising. She hates to sweat, because it makes her hair a mess. She has unmanageable hair, and loves _____ (the product you're promoting) because... Etc.

2. Create some blog posts written by "Stella", and post them on your blog. She chats about her life, and fitness goals. In each post, she casually mentions the product you're promoting, and sends the fans to the FB page.

3. Develop the FB page with some images and testimonials about the product. "Stella" chats about the product, and runs a competition where visitors can win something or other.

Make sure you include plenty of links to the product sales page.

Oliver, you said: "I don't want the fans just thinking I have sold out and want them to think its a genuine recommendation."

Obviously, "Stella" is not real. She's a representation -- a fiction.

Watch ads on TV and elsewhere. Advertisers create personas all the time. Everyone knows, and understands this.

If you're asked whether Stella is real, you'll cheerfully admit that she's just a persona -- a representation. Indeed, you can admit this on the page -- link to a disclaimer, where you admit that "Stella" is a representation. You're not out to trick anyone, you're simply preselling a product, using a fictional representation of your target audience.

That said, you need to have REAL testimonials from real customers on your FB page. Running contests etc will help you to get them.

Hope this helps. This is what I'd do, if I had your challenge, but as I've said, there are many, many ways to presell.

Good luck with it. :-)

Cheers

Angela

Just do it in a casual mannerlike "Hey, have you tried out this new jair care product? I did and it seems to be good" or something in like that.

The key is to keep their trust. Don't even post an overt sales advert. Reviews are great, and very effective, even if you mention that you have a monetary gain. Being transparent about this stuff may seem counterproductive but it works.