One thing I don't get about niches

by D3lit3
11 replies
Please somebody have the decency to explain! Lol, ok so basically so far I have bought 3 ebooks explaining niche marketing and how to start up your own business, CPA CB or otherwise. One thing that all 3 of them don't explain is how to name your site. Not keywords, but how to name your site. Let me explain.

So I am under the impression that even after panda keywords in your site URL matter. Now, after reading those ebooks I still have no idea on how to implement it. For example, let's say I want to start a niche site on DVD movies. What would I name it?

I go on amazon, and find a movie. Ok great, sherlock holmes 2. Now if I google that name obviously the official company of that movie would take that site name and it would be the end for my site due to the high competition.

Alright screw movies then. I move on to books. I find a book, let's say The Secret. I want to name my site thesecretbook.whatever. Obviously that is taken as well (by the publishers)!

Last try. I find a niche in golfing. I want to create a site based on golfing. I want to promote golf balls, specifically the Callaway Golf Warbirds. Again, it has an official site already. Which would probably leave my site in the dust.

So how do you guys do it? Do you promote a single product, and if so how do you bypass the original creators already 99% of the time having a site? Or do you create a site based on a category in that niche, for example golfballs.com? If so, how do you make up a name for the site if golfballs.com is taken 99% of the time as well and other keywords rank poorly?

Any help is greatly appreciated, thank you warriors.
#niches #thing
  • Profile picture of the author WebPen
    Well, your site doesn't have to be exactly the same as your keyword.

    For example, for golf balls it can be something like golfballshq.com.

    For The Secret, it can be thesecretbookmethods.com

    It'd be nice if you can get an exact match domain (EMD), but every day it gets a little harder to find those.

    I'm not saying it's impossible- with practice you can get good at it, actually. But just realize that you don't need an exact match domain to build an awesome site.

    Hope that helps
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  • Profile picture of the author Dan Allard
    Also try to avoid trademarked names in your domains. You don't want to put in all the work and create a successful website, only to have it taken down shortly after because of trademark infringement.

    The domain is important but there are much more important factors, such as quality of the content. Don't let choosing a domain name hold you back from taking action. Just take an hour to brainstorm (or less), write down some potential names, and choose the one that looks best to you.
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  • Profile picture of the author Mission0ps
    I reckon you \re trying to over think the issue, whilst as Justin say's an EDM would be great if there were no infringements but think as your searcher, once you have your niche idea, run an adwords check you may get an awesome long tailed you didn't think of...
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  • Profile picture of the author Danny Cutts
    Yeah you sound like you are over complicating it :-)

    Dont use trademarks and also allow for scope in your niche so that you can sell other related products in the niche :-)

    Panda is looking for authority sites (my understanding) now so I would go in for a broad name :-)

    Good luck
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  • Profile picture of the author SpicyRobby
    Originally Posted by D3lit3 View Post

    Or do you create a site based on a category in that niche, for example golfballs.com? If so, how do you make up a name for the site if golfballs.com is taken 99% of the time as well and other keywords rank poorly?

    Any help is greatly appreciated, thank you warriors.
    The actual domain name doesn't matter as much as you may think. Of course, it's useful to have a keyword in it - but only from your target market's point of view.

    If you're writing about golf and golfballs, you certainly may want to put in golf in your site's name but you're perfectly fine to put a spin on it that people will find catchy so that the site's name sticks in their mind:

    CoolGolfBalls.com
    Golf-Balls-Guide.com
    Gold-Balls-Buyers-Guide.com
    BestGolfBalls.com

    I'm sure some (or all) of them are taken - but you get the drift.

    It's the content on your site that rally matters in terms of SEO, I think you should perceive the domain name as branding for the most part.

    That's my 5 cents!

    Robby ;-)
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by SpicyRobby View Post

      CoolGolfBalls.com
      This one's not great, if you want to rank for "golf balls": if adding letters/a word to the keyword, in the domain-name, you need what's added to come after the keyword, not before it.

      Originally Posted by SpicyRobby View Post

      Golf-Balls-Guide.com
      Gold-Balls-Buyers-Guide.com
      These two are ok.

      Originally Posted by SpicyRobby View Post

      BestGolfBalls.com
      Not so good, unless you want to rank for "best golf balls" specifically. If "golf balls" is your keyword, then GolfBalls123.com and GolfBallsXYZ.com are both better. "Just saying" ...
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  • Profile picture of the author befree22
    Use long tail keywords, ie. 3 to 6 words in domain name
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  • Profile picture of the author TopKat22
    I hope you have other niches in mind because the ones you listed in your example I think would be too competitive if you are going for only SEO traffic.

    Also, the name of the domain is only important for your end users to remember or for SEO.

    If you have another way to be remembered and are using other ways to get traffic, it isn't as important.

    Finding profitable and reachable by you niches, though, is very important.

    I would suggest you try the Traffic Traffic free version. Plus, they will give you great free training on all this in their emails to begin with. I suggest you read and understand them all.

    You can create a project, find a niche that meets whatever criteria you set, then click on the find a domain name and it will tell you what domain names are available for it.

    All right there in one free application.
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  • Profile picture of the author michleadwing
    bro actually i think you can easily do this by emd.and keyword depends upon of your site contains and visitors.
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  • Profile picture of the author gasman
    You don't always need the domain to be the EXACT keyword, just to have the keyword in the domain. However, when you are trying to use keywords of trademarked products, you are swimming in dangerous waters anyway. What you should do is find keywords that are more broad such as greatdvds.com for your domain and use on and off page SEO in order to get the actual titles higher in the search engines.
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