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Lead Generating Sites

by Blindbiz
5 replies
I’m building a lead generating site. We have several people in different towns and states who want the leads. I can build a site for each location and produce pages for each city of content or I can build one site and use sub domains, and add pages of content for each city. I’ve seen it done both ways. Franchisors have one site and subdomains for each franchisee, and some others have a free standing site in each location. Question: Which one is better? I’m leaning towards one location one site. Thanks.
#generating #lead #sites
  • Profile picture of the author James.N
    I feel like a separate site for each location is easier to manage leads, especially if you use a theme like wp leads pro. This way all traffic on the site is being funneled to one company. As long as you don't mind paying for multiple domains, I'd go that route.
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  • Profile picture of the author James.N
    Btw, this is probably more of an offline section topic: Offline Marketing Discussions

    There's some good lead generation info over there
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  • Profile picture of the author TopKat22
    Originally Posted by Blindbiz View Post

    I'm building a lead generating site. We have several people in different towns and states who want the leads. I can build a site for each location and produce pages for each city of content or I can build one site and use sub domains, and add pages of content for each city. I've seen it done both ways. Franchisors have one site and subdomains for each franchisee, and some others have a free standing site in each location. Question: Which one is better? I'm leaning towards one location one site. Thanks.
    I went for one site when I was getting leads for something similar.

    List the names of all the states at the bottom or one of the margins of the home page with links to the other pages and on each of the states pages on the bottom of the page or on one of the margins, list the main city names and then have a link for other for all the smaller cities.
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    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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  • Profile picture of the author TimD
    Doing one domain with subdoamains is, of course, the cheaper route.

    As far as SEO goes, Google sees subdomains as separate domains. The links to one don't help the others as links to folders do. The superdomain also makes it clear that you are not local.

    SEOMoz suggests that the only reason to use subdomains is when you have a great base searchterm. If you can get emergencyplumbers.com, then seattle.emergencyplumbers.com, stlouis.emergencyplumbers.com, etc. will be good. Or as hubspot did: grader.com, web.grader.com, blog.grader.com, etc.
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    • Profile picture of the author Cajun Copy
      Originally Posted by TimD View Post

      As far as SEO goes, Google sees subdomains as separate domains.
      You taught me something I didn't know!
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