I don't want to hear about how "you would never pay that much for a product."
I have never purchased a $497 or $2,000 product either, which is probably why I am asking the question.
I am trying to understand as a marketer what the difference is between one price point and the other.
In fact, I have heard that a number of Kern's Syndicate products started out as a $37 product, and the syndicate teamed up with the product creator to turn that $37 product into a $2000 product.
Given this possibility, I want to know what had to change for a product that is being sold as a $37 product to be transformed into a $2000 product?
What more is added to a product to transform its price so radically?
Yeah, the standard canned answer is to "offer more value", but how is that value defined?
In the WSO sub-forum, a number of people produce products that have power-point presentations on videos, plus a PDF, plus mindmaps, etc.
Some of these WSO's are high-quality productions, yet when they go to ClickBank they are sold for $67 or $97...
Which begs the answer as to why not $497 or $2000? And what the difference is in the $497 and $2000 products?