.co domains - a good investment or a waste of money?

49 replies
Hi warriors,
i have been going back and forth with .co domains about whether they will continue to grow due to a lack of good .com's and .net's so more people may register .co's, or on the other hand they may just fizzle out like other extensions have in the past. There are a couple of pros here as the .co registry are marketing it hard and they are putting big advertsing budgets into trying to continue it's growth. In addition it sounds similar to a .com and can get typo traffic.
I have been thinking after a long time of monitoring it, that it could see solid growth in demand and value over the coming years.
Therefore, i have been in discussions with a couple of domain sellers for some generic words and also some cities. For example the kind of domains i mean is: might.co, increased.co etc. A couple of the domains get over 100,000 exacts a month and a couple get over 50,000 exacts. For the city it is one like valencia.co etc. I have been agreeing and negotiating down to about $300-400 a domain!
What do people think of the .co situation and future potential, and also of those kind of domain names and if people think they could have real strong value in the coming years.
Thanks
#domains #good #investment #money #waste
  • Profile picture of the author mosthost
    I think they're a waste of cash for the most part. You don't really say that many with good rankings. The .CO stands for Columbia, BTW.
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    • Profile picture of the author marketinguk
      I know they stand for Columbia, but they are being marketed as a top level extension. What about for these kind of domain names mentioned above do you think it could be worth it in the long run?
      Thanks
      Originally Posted by mosthost View Post

      I think they're a waste of cash for the most part. You don't really say that many with good rankings. The .CO stands for Columbia, BTW.
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      • Profile picture of the author mosthost
        Originally Posted by affilliate pro View Post

        I know they stand for Columbia, but they are being marketed as a top level extension. What about for these kind of domain names mentioned above do you think it could be worth it in the long run?
        Thanks
        The city name idea is not bad. I do have one citystate .co. I haven't built it out, but the idea would be CityState Company. Could be useful for a local directory.

        Domain speculation is always a case of you getting what people think its worth. There might still be some gold in the .CO extension, as long as you market the domains right.
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    • Profile picture of the author Ben Gordon
      Originally Posted by mosthost View Post

      I think they're a waste of cash for the most part. You don't really say that many with good rankings. The .CO stands for Columbia, BTW.
      It stands for Columbia, but most people (visitors) don't even realize and know that. Also, it doesn't impact your rankings at all. Sure it might not be as easy to rank as a .com domain, but I'm assuming that you're making the assumption that it can only be ranked for Colombian keywords. But in reality, it's treated as a top level domain, as per Google.
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  • Profile picture of the author gabibeowulf
    In regards with SEO, .co domains are treated the same as .com

    Matt Cutts video on Youtube:
    Does Google treat .co as a generic TLD? - YouTube

    I've actually experimented with this and I ranked .co domains in google.com [US] just fine, even without declaring in webmaster tools. I believe Google can figure out if your site caters to Colombia or Worldwide and will treat the domain accordingly.
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    • Profile picture of the author marketinguk
      What do you think though Gabi from a domain investor perspective for generic one word domains, are they worth going for in the x,xx range now with a view for the medium term increase in popularity and value?
      Thanks
      Originally Posted by gabibeowulf View Post

      In regards with SEO, .co domains are treated the same as .com

      Matt Cutts video on Youtube:
      Does Google treat .co as a generic TLD? - YouTube

      I've actually experimented with this and I ranked .co domains in google.com [US] just fine, even without declaring in webmaster tools. I believe Google can figure out if your site caters to Colombia or Worldwide and will treat the domain accordingly.
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      • Profile picture of the author gabibeowulf
        One word domains are pretty popular. However, given that .co domains are available for sale for a while now, I believe the best options are gone already.

        But yeah, if you can still find something valuable, don't hesitate or overanalyze. I see one word domains being sold all the time, some for ridiculously high prices.

        Originally Posted by affilliate pro View Post

        What do you think though Gabi from a domain investor perspective for generic one word domains, are they worth going for in the x,xx range now with a view for the medium term increase in popularity and value?
        Thanks
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        • Profile picture of the author marketinguk
          Yeah these domains are long gone. They were all registered the day .co's were released to the public. I am trying to buy them from someone else through negotiations in the x,xx range. They are like the domains mentioned above. Do you think it's worth going for and the seller maybe doesn't appreciate the true potential value of these kind of domains?
          Thanks
          Originally Posted by gabibeowulf View Post

          One word domains are pretty popular. However, given that .co domains are available for sale for a while now, I believe the best options are gone already.

          But yeah, if you can still find something valuable, don't hesitate or overanalyze. I see one word domains being sold all the time, some for ridiculously high prices.
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  • Profile picture of the author Fadiz
    Originally Posted by affilliate pro View Post

    Hi warriors,
    i have been going back and forth with .co domains about whether they will continue to grow due to a lack of good .com's and .net's so more people may register .co's, or on the other hand they may just fizzle out like other extensions have in the past. There are a couple of pros here as the .co registry are marketing it hard and they are putting big advertsing budgets into trying to continue it's growth. In addition it sounds similar to a .com and can get typo traffic.
    I have been thinking after a long time of monitoring it, that it could see solid growth in demand and value over the coming years.
    Therefore, i have been in discussions with a couple of domain sellers for some generic words and also some cities. For example the kind of domains i mean is: might.co, increased.co etc. A couple of the domains get over 100,000 exacts a month and a couple get over 50,000 exacts. For the city it is one like valencia.co etc. I have been agreeing and negotiating down to about $300-400 a domain!
    What do people think of the .co situation and future potential, and also of those kind of domain names and if people think they could have real strong value in the coming years.
    Thanks
    I would say go for it only if you can find short and pretty names like cost.co or click.co
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    • Profile picture of the author marketinguk
      What about the kind of domains i have written above. They are similar to the ones mentioned and some get a lot of searches a month?
      Thanks
      Originally Posted by Fadiz View Post

      I would say go for it only if you can find short and pretty names like cost.co or click.co
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      • Profile picture of the author Fadiz
        Originally Posted by affilliate pro View Post

        What about the kind of domains i have written above. They are similar to the ones mentioned and some get a lot of searches a month?
        Thanks
        Buy might.co before I do , it can me good social site. should.co or invested.co I can see you selling that to some app startup
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        • Profile picture of the author marketinguk
          They aren't the exact names i am looking at buying but in that kind of mould. The point is what people think of .co's potential in the future and if it's worth paying x,xx for domains that might in the future be worth a heck of a lot more if there's steady growth? the domains mentioned were all registered on the 20th July 2010 which was the first opportunity to register them which gives an indication that they are popular words, plus all other extensions are long taken!
          Thanks
          Originally Posted by Fadiz View Post

          Buy might.co before I do , it can me good social site. should.co or invested.co I can see you selling that to some app startup
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          • Profile picture of the author Fadiz
            Originally Posted by affilliate pro View Post

            They aren't the exact names i am looking at buying but in that kind of mould. The point is what people think of .co's potential in the future and if it's worth paying x,xx for domains that might in the future be worth a heck of a lot more if there's steady growth? the domains mentioned were all registered on the 20th July 2010 which was the first opportunity to register them which gives an indication that they are popular words, plus all other extensions are long taken!
            Thanks
            Got it, I would still say go for it. any catchy domain can sell and now to get catchy .com is very pricy so companies look for something else (just like you are now) I mean yes .com is king but .co or any other catchy extension can be worth money at some point
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            • Profile picture of the author marketinguk
              Thanks for your opinion Fadiz i appreciate it!
              Originally Posted by Fadiz View Post

              Got it, I would still say go for it. any catchy domain can sell and now to get catchy .com is very pricy so companies look for something else (just like you are now) I mean yes .com is king but .co or any other catchy extension can be worth money at some point
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  • Profile picture of the author Larkrise
    I'm thinking if you really want to go ahead with this, best to do so as a test project and if you built out a site on a .co then it doesn't work, you could always transfer all the content over to a different extension and do a 301 for any links set for the .co so it wouldn't be a complete waste.

    Research shows that .com's win every time. Sure there are sites that rank well - I mean in the UK we have more .co.uk's on the first page and I guess that must work out in other countries too but they have to be well optimized as usual.

    Some marketers have success with their .org or .net but it still seems easier to rank a .com with a bit of fiddling to the domain name.

    I'd go with a brand/keyword eg MaddiesWeightLoss.com as that sort of fits G's current focus.

    Best of luck whatever you do
    Larkrise aka Leah
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  • Profile picture of the author Chri5123
    To be honest I pretty much stick with .com .biz or if I am targeting the uk only .co.uk

    I would say go for a more "known" extension - but it may well have it's uses for those one word domain names.

    Chris
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    • Profile picture of the author marketinguk
      What about if i wasn't to market with it but to have as a domain investor some of these one word generic words like, should.co, Valencia.co or invested.co?
      Thanks
      Originally Posted by Chri5123 View Post

      To be honest I pretty much stick with .com .biz or if I am targeting the uk only .co.uk

      I would say go for a more "known" extension - but it may well have it's uses for those one word domain names.

      Chris
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  • Profile picture of the author gabibeowulf
    Yes, I believe depending on what you want to do with it, it can be a goldmine.
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    • Profile picture of the author marketinguk
      I am thinking of just holding onto some of them and others putting some content on there. They are not ultra premium one worders like diet.co or pill.co but solid like should.co and completed.co
      Do you still think it's gold dust potentially?
      Originally Posted by gabibeowulf View Post

      Yes, I believe depending on what you want to do with it, it can be a goldmine.
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  • Profile picture of the author Tadresources
    I actually think they will end up being almost as valuable as .coms, especially as the market becomes more and more saturated.
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    • Profile picture of the author marketinguk
      Some do think this, i generally happen to agree with you here unless icann do something to really change the game i can see them really going up in value. So for these kind of one worders and maybe a big city domain like valencia.co you would go for it, with a long term view?
      Thanks
      Originally Posted by Tadresources View Post

      I actually think they will end up being almost as valuable as .coms, especially as the market becomes more and more saturated.
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  • Profile picture of the author marketinguk
    However, i am not 100% sure that it will ever get that close to the value of a .com!
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    • Profile picture of the author marketinguk
      But .co is actually being marketed as Global by their registry and they do seem to rank fine globally too!
      Originally Posted by FunMakingMoney View Post

      .com .net .org as usual for global...the rest maybe for local
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  • Profile picture of the author junne
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    • Profile picture of the author marketinguk
      Thanks for your opinion here i appreciate it!
      Originally Posted by junne View Post

      I think it will be a good investment and rather i would say you can purchase .co doamin with very attractive and short words, they are future and anyone will pay you good money for that.

      Also start building links for that may be if you could get some good pr which may give you thousands of $$ when sold.
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  • Profile picture of the author MortgageLender
    My .co domains rank just fine and as gabibeowulf said, Cutts has already proclaimed they are good with big G. If I had to choose I'd go with .co all day long over the cheaper and spam filled .biz or .us extensions

    I have a bunch of .co, but they get quite expensive to maintain with the more expensive renewal fees.
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  • Profile picture of the author Ben Gordon
    .CO domains have large profitability, some people are just missing out on it! Watch, in a few years the value in .CO domains will rise a handful! That is as long as nothing changes (i.e. in SEO).
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    • Profile picture of the author marketinguk
      Hi Ben i think i agree with you on this. In my shoes here what would you do based on what i've said above and the kind of domains and prices i'm talking about?
      Thanks
      Originally Posted by Ben Gordon View Post

      .CO domains have large profitability, some people
      are just missing out on it! Watch, in a few years the value in .CO domains will rise a handful! That is as long as nothing changes (i.e. in SEO).
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  • Profile picture of the author Michael Mayhew
    I've seen quite a few televised commercials of big .com names that are using .co
    I picked up a one name .co for myself.
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    • Profile picture of the author marketinguk
      Are you okay to tell me what that one word.co is, i am myself in discussions about buying some one word.co's which if .co really takes off could be quite valuable?
      Thanks
      Originally Posted by Michael Mayhew View Post

      I've seen quite a few televised commercials of big .com names that are using .co
      I picked up a one name .co for myself.
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  • Profile picture of the author Gene Pimentel
    The worst thing about a .co in my opinion, is that most of the general population will type in .com instead. Major traffic leak, and revenue killer.

    That being said, there is a time and a place for .co. It will rank just as easily as any other tld, and you may have better luck finding the keywords you're after. As a clickable link from search results, you'll be fine. But it would be a bad mistake to advertise it in various media - you WILL lose traffic to the owner of the .com version.

    Those 'big companies' that are using .co in their promotions usually own the .com as well, so they don't lose anything. The .co is just a way for them to sort traffic.
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    • Profile picture of the author marketinguk
      Or it could work the other way around, people who don't bother typing in the full extension i.e. the .com but just the .co could find extra traffic for themselves
      Originally Posted by Gene Pimentel View Post

      The worst thing about a .co in my opinion, is that most of the general population will type in .com instead. Major traffic leak, and revenue killer.

      That being said, there is a time and a place for .co. It will rank just as easily as any other tld, and you may have better luck finding the keywords you're after. As a clickable link from search results, you'll be fine. But it would be a bad mistake to advertise it in various media - you WILL lose traffic to the owner of the .com version.

      Those 'big companies' that are using .co in their promotions usually own the .com as well, so they don't lose anything. The .co is just a way for them to sort traffic.
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  • Profile picture of the author zaco
    I have bought a .co domain "one word" when they were released for public I haven't used it but I will keep it to see what happens, .co domains rank like any other domain but we tend to like .com/net/org.. in few years the game might change
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    • Profile picture of the author marketinguk
      I think over the next few years .co will be a really strong investment for those who have invested already or even those who jump on now!
      Originally Posted by zaco View Post

      I have bought a .co domain "one word" when they were released for public I haven't used it but I will keep it to see what happens, .co domains rank like any other domain but we tend to like .com/net/org.. in few years the game might change
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  • Profile picture of the author Randall Magwood
    I think with alot targeted traffic, a good internet marketing plan, and a good offer... you can make money from your .co site. Do you know how to generate traffic to your site other than Google?
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    • Profile picture of the author marketinguk
      Yes i do thanks but this is not just a discussion about .co's and getting them ranked it's about domain investor potential as well which i'm interested in getting other opinions here
      Originally Posted by Randall Magwood View Post

      I think with alot targeted traffic, a good internet marketing plan, and a good offer... you can make money from your .co site. Do you know how to generate traffic to your site other than Google?
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  • Profile picture of the author lennyk1313
    The longer we go the harder it will be to find a good short domain names with .com, .biz, .org, .info. So unless you can not find the name you are looking for you can always try to go with a .co domain. I am sure Google will not treat it any differently but there is always people perception.
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  • Profile picture of the author kumah
    hi,i believe.com carries more weight,in a way it 's easier to type your website and just put a .com at the back.
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  • Profile picture of the author Deepak Media
    I prefer dot com in every situation. If it is not available for reg, buy one as premium. It is not an expenditure, it is an investment.
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    • Profile picture of the author marketinguk
      Bang on, couldn't agree more
      Originally Posted by londonwarrior View Post

      If you are testing out lots of niche ideas it's not an investment to buy premium .com domains; it's a complete waste of money. My .co website got to no. 1 beating all the other .coms. So how would it have been an investment to pay over the odds for a premium .com? Bad advice.
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  • Profile picture of the author sbucciarel
    Banned
    I have a few .co domains and they rank the same as any of my sites if you do the SEO.

    as gabibeowulf said, In regards with SEO, .co domains are treated the same as .com

    That being said, I doubt that I would just buy up a bunch for investment. I build sites on mine and if you do that, it just makes them more valuable.

    Looking at the charts of big domain sales, there's only one .co listed here this week. There have been some big .co sales, but there aren't a lot of them so far.

    Moniker Hits the Jackpot With the Year's 2nd Biggest Domain Sale in a Week That Also Produced the 2nd Best Non .Com gTLD Sale
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    • Profile picture of the author marketinguk
      As usual an unbiased and honest opinion from Suzanne a really respected warrior in my eyes!
      It would be interesting if the .co sales start picking up over the coming few years as it also appears a lot of .co investors are holding on to their premium domains hoping for a steady increase in their after market values!
      Thanks

      Originally Posted by sbucciarel View Post

      I have a few .co domains and they rank the same as any of my sites if you do the SEO.

      as gabibeowulf said, In regards with SEO, .co domains are treated the same as .com

      That being said, I doubt that I would just buy up a bunch for investment. I build sites on mine and if you do that, it just makes them more valuable.

      Looking at the charts of big domain sales, there's only one .co listed here this week. There have been some big .co sales, but there aren't a lot of them so far.

      Moniker Hits the Jackpot With the Year's 2nd Biggest Domain Sale in a Week That Also Produced the 2nd Best Non .Com gTLD Sale
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  • Profile picture of the author zearth
    i don't care about others who say bad thing about .co domains.

    i have few co domains rank well, and keep getting money to me. Problem?
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    • Profile picture of the author marketinguk
      I agree with you here
      Originally Posted by zearth View Post

      i don't care about others who say bad thing about .co domains.

      i have few co domains rank well, and keep getting money to me. Problem?
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  • Profile picture of the author CClassHosting
    .co domains can be extremely useful if you get dead on domain and use it to get ppc clicks for 1/5 of the cost or less

    long term, who know you may even rank for the keyword, if it doesnt have too much competition.

    So .co domains do have value, even if they are not short one word domains.co
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  • Profile picture of the author HN
    Banned
    I would love to buy art.co for my art business, but not the $120,000 that someone is asking for it. (see directnic). I would actually buy art. any TLD, but none are available, except www.art.ki whichis $1000 per year.

    Now regarding the typo traffic. Art.com has 100,000 daily visitors while Art.co only 10 visitors, see Art.co

    So I would say you get no typo traffic even if the com version is extremely popular. But of course I might be wrong. Need to analyze more domains to be sure of this.

    Out of 10,000 exact match domains that I just researched thru my database I found 13% .com domains
    26% .net domains
    31% .org domains
    46% .info domains
    58% .co domains
    were available.
    So .co is least popular of these 5 TLD's
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  • Profile picture of the author over18adv
    According SEDO:

    Among the top findings in the report:
    • 1.3 million domain names in 200 countries have been registered with .co
    • .co ranks second (behind .com) for average sales prices; the average sale price is $1,800 USD
    • e.co holds the top sales number at $81,000 USD

    Source: bizreport.com
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    • Profile picture of the author Alexa Smith
      Banned
      I think it's inevitable that at some point the .co owner will lose some traffic to the owner of the .com.

      I wouldnt, myself, want one without also owning the .com (and owning the .com, I don't really see also owning the .co as a particularly worthwhile protective measure).

      I buy and sell quite a lot of domain-names, as a little sideline, but haven't so far been interested in buying any .co domains.

      I may be completely wrong, of course, but I suspect that there'll always be a huge discrepancy in future values between .co and .com domains (perhaps partly in the same way that there always has been between .net and .com, between .org and .com, and between .net and .com, but perhaps all the more so, in this case, because of the increased potential for traffic loss adversely affecting their "general reputation").

      I'm not tempted.

      I don't suggest it would necessarily be "a waste of money", but neither - certainly - do I see it as "a good investment", compared with available alternatives.
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