Something which hasn't been done to death.
So here goes...
We all know the money is in the list.
Or at least, in the relationship with the list.
We also know that popups are the fastest way to build a list from organic traffic.
But, we also know that popups cause major annoyance and increase bounce rate.
Or, do we?
I've tested this countless times.
Every so often I feel guilty about using popups to ask for emails, and I take it down. Especially when I think it might be hurting my bounce rate.
However, in every case, the popup makes NO difference to my bounce rate.
In fact, if there has been a change in bounce rate, it's been some other design or content change on the page or site.
Not the popup, though.
I've also monitored my own experience.
The truth is, while popups can be a little annoying. They don't stop me getting at the content which initially took me to the page.
It doesn't matter about the popup.
My engagement with the site will depend mostly on content on the site, and a few other things.
But, not the popup.
So, the take away?
If you're into building a list (and you should be) get that popup up.
As for exit pop ups... I'll let you decide on that one.