In fact it may be one of the most valuable you ever read. It will show you how to avoid embarrassment and legal liabilities.
I will post the principle right here:
If you cannot verify your rights direct from the original copyright owner/creator of a work then do not resell it.
This includes derivative works that may contain copyrighted components compiled by someone selling plr, resale, or master resale rights to a package.
If you do not do due diligence and keep a record of it you are exposing your self and anyone you sell to to unnecessary legal liability for copyright infringement.
Now here are a few stark examples why...
1. Below is a case involving attorney Bob Silber played out in pubic in the warrior forum.
The Warrior Forum - A Top Marketer's Worst Viral Legal Nightmare
2. It is also common for inexperienced warriors to offer improperly licensed stock images or templates with resale rights.
I have acquaintances who have been sued for thousands of dollars by the legal departments of stock image agencies because they hired some designer who did not properly license an image in the graphics they created for them.
You can read of one such experience here:
The Warrior Forum - UPDATE - copyright infinging tempates from Gurus
3. And here is likely the most embarrassing situation of all forcing many resellers to notify and refund their own buyers and causing a warrior great embarrassment in his wso thread when it was discovered he was offering resale rights to improperly licensed materials:
The good news is that Dylan did make good and do exactly what he said he would do. A great sign of integrity and I happened to be one of the buyers but luckily had not resold the templates pending verification of copyright. When Dylan made it up to us he over delivered for which I am appreciative.
4. Something similar happened with a package of Joel Comm and Eric Holmlund templates sold with resale rights.
I contacted Eric to do my due dilligence and he informed me that they had not verified the stock images that they used were properly licensed. On further investigation by asking his designer to verify the license Eric found that by distributing the templates with resale rights he had violated the license and was causing his resellers to violate copyright.
He had to issue a letter and email to resellers, may of whom were already reselling illegally, that they should not resell the templates but should delete them immediately and that they would reissue templates with legally licensed images.
For this reason you cannot rely on the due diligence of others and must always seek out and require they supply you with the contact info or identity of the original copyright holder or the original license explaining the rights they and you have.
5. Here is probably the most prevalent case of copyright infringement committed among warriors and other well known internet marketers in the past few years:
The Warrior Forum - Illegal 1600 image graphics pack - Beware
Unfortunately there are many people still selling master resale rights to that illegal package to this day.
It is my hope that by sharing these concrete examples that both buyers and sellers of plr, resale rights, and master resale rights understand the importance of doing due diligence on your purchases and productions.
This includes but it not limited to even the various components of derivative works including images, photos, text, music, audio recordings, animations, video clips etc.
Unfortunately copyright infringement is not uncommon among template and plr package content here in the warrior forum.
Don't be embarrassed or afraid to ask the tough questions before buying. Do your due diligence. It will benefit you, the seller, and other buyers if you do.
If anyone tries to ridicule you for asking and cannot produce the proper licenses or contacts for the original copyright owners of content that they are selling or that they used to create what they are selling you then it is a good sign you should not buy.
Its one thing to buy and sell for consumption risking copyright violation your self... but if you put others at risk by selling them rights you have not verified you are displaying a certain amount of disregard for your customers. You are also opening your self up to even deeper potential liability.
I too committed this error once when I was sold master resale rights to a product by one of the biggest names in internet marketing at the time (many years ago).
I was contacted by the copyright owner and notified that my license was invalid and that the big name internet marketer who had sold me the rights had no license to do so.
To compound the problem I had just sold $7000 worth of resale rights licenses to others.
Lucky for me I was able to purchase the correct license from the copyright owner and resolve the issue without having to notify my resellers. It cost me over $1000.
The guru who had illegally sold me the resale rights was forced to refund me the $400 I paid him. He was also faced with a legal case from the copyright owner. To compound it he lost my trust and I had spend thousands on products from him previously.
No one is immune to this risk unless all they every publish online is plain text that they write 100% original.
Do your due diligence and do not apologize for doing so.