Perfect example of "Made to go Viral"
And now, 3 million views later and seeing this starting to popup on places like Hulu, I'd have to say the video creators and marketers knew what they were doing. Really surprised this tactic has worked a second time in such a short time frame after the first.
PS. I obviously suck at embedding videos.
Disclaimer: I'm not responsible for any self injury you preform for actually sitting through this whole ear gouging song.