Filling your auto responder, best practice?

5 replies
I'm trying to figure out the following:

When you fill up your auto responder what are some general guidelines to start out and start experimenting from?

For example: You would send of course a welcome message at first right after signup and then maybe one email every day of a week and then every 3 days for another 2 weeks and then you would stop? and put them in a different category and send the only broadcasts?

Just trying to figure out a general system to have as a starting point to create some content..

Thanks,
Zen
#auto #filling #practice #responder
  • Profile picture of the author Mike Hill
    First rule of thumb ... Only send good content. Don't just have content ready to role for the sake of sending someone a message. Just because you have an autoresponder doesn't mean you have to have messages ready to roll right away. I know a lot of marketers who only send broadcast messages.

    I would suggest subscribing to at least 3 - 5 different lists in your niche and see how others are doing it. make note of all the good things they are doing and leave the bad. Then make sure your sequence and information is just a bit better.

    ***Just so you don't misunderstand me, I'm NOT saying to copy them I am saying look at their own process. Look at how often they mail and what they mail (Content, offer, etc.) Some stick to a schedule while others only email when they have something to share.

    At the end of the day it's you list... If you were a subscriber what would you want to see? What would you be satisfied with if you were getting your messages? What is it you hate about other marketers who send you emails? What do you like about what some of those marketers send?
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  • Profile picture of the author creditbuilder
    Hey Mike, I don't know about you, but sometimes i get emails 3-4x a DAY! At the same time you don't want to wait too long.. so like Goldilocks, pick maybe 1 every 2 weeks or something like that... i find one every week also bothersome.... basically do as you wish done to you type deals, lol.

    Right now with my WSO my partner launched a pre-launch wso, people are signing up to get alerted for the launch of the product itself and that is all the emails i'm going to send them. After that, I will only email those that buy the WSO unless i am doing a new launch in which case it will go out to the same list.... the point is this... send only related items (i think) relating to what they opted in for, in the first place and they will be happy and so will you... but that's my 2 pennies thrown in for good measure
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    • Profile picture of the author Mike Hill
      Originally Posted by creditbuilder View Post

      Hey Mike, I don't know about you, but sometimes i get emails 3-4x a DAY! At the same time you don't want to wait too long.. so like Goldilocks, pick maybe 1 every 2 weeks or something like that... i find one every week also bothersome.... basically do as you wish done to you type deals, lol.

      Right now with my WSO my partner launched a pre-launch wso, people are signing up to get alerted for the launch of the product itself and that is all the emails i'm going to send them. After that, I will only email those that buy the WSO unless i am doing a new launch in which case it will go out to the same list.... the point is this... send only related items (i think) relating to what they opted in for, in the first place and they will be happy and so will you... but that's my 2 pennies thrown in for good measure


      Well, I think of it like this... People will not mind getting email from you everyday so long as it serves them and gives them an immediate benefit.

      To illustrate my point let me ask you a question...

      If I could send you actual winning numbers to the lottery every single week so you could play them and win would you complain about me sending you too many emails?

      I think not...

      It's because that information I am sending you is of pure benefit to you. It's quite useful and in fact you'd be wondering what happened if my emails ever stopped coming.

      Now, let's take a more realistic approach to the problem. People currently hate getting so much email on a regular basis because it doesn't serve them, there is no immediate benefit.

      What if I were to start sending you my actual traffic buying campaigns every single day through email. You'd get my traffic source, my test results, heck even the pages I tested as well as the offer I was promoting.

      Do you think people would mind if I sent them that information every single day like clockwork? I'll bet they wouldn't mind one bit and actually might get upset if I were to suddenly stop sending them that information without warning.

      Do you see the difference?
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  • Profile picture of the author zenman108
    Anyone else?
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    "Everything is revealed in a still mind"
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by zenman108 View Post

    I'm trying to figure out the following:

    When you fill up your auto responder what are some general guidelines to start out and start experimenting from?
    All my own "general guidelines" are here, if they help: http://www.warriorforum.com/main-int...ml#post5271988

    Originally Posted by zenman108 View Post

    For example: You would send of course a welcome message at first right after signup
    Yes, certainly. And tell them, in it, in detail, what to expect next and when.

    Originally Posted by zenman108 View Post

    and then maybe one email every day of a week
    For myself, I would never do that. That would be far too frequent for my business. I've done enough testing to know that if I try anything like that, I get two things: (i) unsubscriptions, and (ii) reduced income-prospects from those remaining.

    I suspect that doing that gets you quite widely labelled as "just another marketer" rather than as "a trusted information-provider whose messages I respect".

    Originally Posted by zenman108 View Post

    and then every 3 days for another 2 weeks
    That would also be a little too frequent, for me.

    Others' results/attitudes/beliefs will vary, of course.

    Originally Posted by zenman108 View Post

    and then you would stop?
    No. Why would I "stop"? Hard to see any gain from that? :confused:

    I have lists from which I make more income after the first 15 emails than before: it seems to me that the less I hurry, and the more persistent I am, the more I earn.

    Originally Posted by zenman108 View Post

    and put them in a different category and send the only broadcasts?
    I tend not to use broadcasts, for all the reasons explained here: http://www.warriorforum.com/main-int...ml#post5847491
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