Confused about creating a niche product
I just wondered how everyone tackles the process of creating their own product. Let's say I want to write an ebook. I know a little about cats, so I look for some keywords with fairly high searches (around 1,000 searches a month), but low competition. These are the keywords I find:
cat sneezing
cat scratch posts
Everyone says the money's in the list, so should I create a website about cat sneezing for example, write an ebook about cat sneezing and then promote on the website? Or should I create a squeeze page? Or both?
Say I manage to get a hundred or so on my list (I would imagine this number to be really small as very few would sign up to hear more about cat sneezing related topics). Would I then send the list an email with links to other cat products? They may unsubscribe because their cat has stopped sneezing so there is no need to receive emails from me.
I'm just really confused about how to develop a relationship with people on the list when it comes to niche subjects. Surely if your website was more general about cats, people would sign up to hear about all sorts of things, but I can't create a website about cats in general as it's so competitive.
What process do you all take to create lists from niches and how do you keep them on the list?
Thanks for any help,
J
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