If You Are Going To Launch A New Product Then YOU HAVE TO READ THIS!

Banned 12 years ago

quantity matters but quality also has a great role.
So, Your product is of poor quality then people are not going to buy it for just bonuses.

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Ashish Poonia

Banned 12 years ago

Originally Posted by facebook marketer

quantity matters but quality also has a great role.
So, Your product is of poor quality then people are not going to buy it for just bonuses.

But what if the actual price of bonuses is much more then that of the product?

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CDarklock

12 years ago

Originally Posted by Ashish Poonia

But what if the actual price of bonuses is much more then that of the product?

Then why aren't you just selling the bonuses?

It's like saying "here is my crap product; please give me $20, I need the money, I will give you $50 worth of other stuff."

So why not just throw your crap product out of the mix and charge $50 for all the other stuff?

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RSMarketing

12 years ago

I don't think it's quantity, I think it's perceived value.

With a ton of awesome bonuses the product has a higher perceived value to the customer.

Rich

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Alexa Smith

Banned 12 years ago

Originally Posted by CDarklock

It's like saying "here is my crap product; please give me $20, I need the money, I will give you $50 worth of other stuff."

This.

As is true for many people making a living as ClickBank affiliates, both "too many bonuses" and "bonuses not closely enough related to the product" will reliably prevent me from selecting and promoting a product.

Customers see through this.

It comes across as "desperate" and significantly lowers the perceived value of the product offered.

In this context, quantity doesn't only "not work as well as quality": it actively makes people suspicious and puts them off.

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tpw 12 years ago

Originally Posted by drunkenmonkey

This is complete and utter BS.

How can offering more "bang for your buck" deter a customer?

While I agree with your sentiment, the last time I did a super-huge product -- 11.5 hours of video and 200-pages of PDF -- sales were light.

People kept complaining that it was "too much information to consume."

Then we broke the product in pieces and sales of the pieces exceeded the sales of the original product, even though the pieces were sold at higher prices than the entire package.
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rooze

12 years ago

Originally Posted by drunkenmonkey

This is complete and utter BS.

How can offering more "bang for your buck" deter a customer?

I think you've taken that snippet out of context. The comment included this line "too many bonuses" and "bonuses not closely enough related to the product"....

Which makes the comment as a whole entity, completely valid and not BS.

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Joseph Robinson

Banned 12 years ago

Originally Posted by rooze

I think you've taken that snippet out of context. The comment included this line "too many bonuses" and "bonuses not closely enough related to the product"....

Which makes the comment as a whole entity, completely valid and not BS.

This is the only knock I'll ever have on shows like The Daily Show and The Colbert Report: they make taking things out of context to make a joke seem like it should carry over into more serious conversations.

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Joseph Robinson Banned 12 years ago

Originally Posted by drunkenmonkey

*Snip*
Customers do not think like that.

*snip

Maybe you guys just target customers of different intelligence levels? While yours might not think that way, perhaps hers do. It's a matter of personal experience (isn't it always ).
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rooze

12 years ago

Originally Posted by drunkenmonkey

In fact if I really wanted to ...I could link to one of my web pages and my Sage pay payment gateway and show the amount of sales I did just from one page last month.

^ Then that overrides anything I have to say on the subject, since you're clearly in a different league than me.

But as a pure novice speaking, and trying to place myself in the shoes of someone more clued-in to all of this stuff: quite frequently when I look at the typical sales page of a 'less matured' internet marketer, I see a thin primary product with a whole list of free bonuses designed to disguise the fact that what's being sold is a turd.
The mentality seems to be: I really can make a silk purse out of a sow's ear if I can package enough peripheral crap together to make it sound like someone's getting a deal.

I'm trying to think of words to sum the strategy up, but I can't think of anything better than 'desperate'.

Now if there's something good on offer, and a couple of nice bonuses to sweeten the deal, then I'm all over that like a rash. But I don't think that was the strategy being promoted by the OP, just to take the debate back to its origins.

Cheers

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Brendan Carl 12 years ago

Originally Posted by RSMarketing

I don't think it's quantity, I think it's perceived value.

With a ton of awesome bonuses the product has a higher perceived value to the customer.

Rich

I agree completely with you. If people think the product with no bonuses is worth their money, they pay for it, with or without bonuses.
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ExRat

12 years ago

Hi Ashish,

Originally Posted by Ashish Poonia

According to my experience in Product Launching I think That quantity matters more than quantity.

I don't think you meant that Ashish?

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Roger Davis

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lgibbon Banned 12 years ago

Originally Posted by ExRat

Hi Ashish,

I don't think you meant that Ashish?

I think he was talking about forum posts Roger.
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tpw

12 years ago

Originally Posted by Ashish Poonia

Hi Fellow warriors,
Just a small advice and A small question.
According to my experience in Product Launching I think That quantity matters more than quantity.
Try it yourself!
Launch a product of high quality with no bonuses and on the other hand launch a product of average quality with LOTS OF BONUSES.
Which one is going to sell more?

The one with the better sales copy.

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Publish Coloring Books for Profit (WSOTD 7-30-2015)

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myob

12 years ago

According to your experience in Product Launching, which one do you think is getting more refunds? :rolleyes:

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Ashish Poonia

Banned 12 years ago

Originally Posted by myob

According to your experience in Product Launching, which one do you think is getting more refunds? :rolleyes:

The one with less quality

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tpw

12 years ago

Originally Posted by Ashish Poonia

The one with less quality

Just curious. How many products have you actually launched?

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Publish Coloring Books for Profit (WSOTD 7-30-2015)

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Ashish Poonia

Banned 12 years ago

Originally Posted by tpw

Just curious. How many products have you actually launched?

I have not launched many products but still i know that quantity rules!

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2 replies

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lgibbon

Banned 12 years ago

Originally Posted by Ashish Poonia

I have not launched many products but still i know that quantity rules!

So basically you're one of the many here, who start numerous lectures
about subjects you have no experience in.

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Joseph Robinson Banned 12 years ago

Originally Posted by lgibbon

So basically you're one of the many here, who start numerous lectures
about subjects you have no experience in.
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- Bruce NewMedia 12 years ago
  
  Originally Posted by Joe Robinson
  
  Ha, Ha, LOL....Joe, thats funny and so true. Thanks
  
  Thanks
  
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JohnMcCabe

12 years ago

The extreme variant of this was a fad a few years ago. Mark Joyner and Joe Vitale may be the best known examples.

They would publish a book (a real, dead-tree book) and try to get it to the top of the Amazon bestseller list by offering ridiculous numbers of bonuses. They would recruit partners who wanted to build lists, similar to giveaway events today. In order to collect the bonuses, you had to join the lists.

Both Joyner and Vitale would offer a $19 hardcover book with $10,000+ worth of bonuses. 99% of which were overvalued crap, like a $97 PDF of Scientific Advertising or a $39 PDF of Think and Grow Rich or new crap created just for the promotion. I think one of these had almost 300 bonuses.

I bought the book for $19.95 via Amazon. With the bonuses I actually wanted, the total value was about $24.95. Offset that with the value of the time I spent sifting through the list looking for something worthwhile, and the net is a negative.

Did it work? Both Joyner and Vitale hit the top of the list. And I got to add several pages of names of people from whom I would never actually buy anything. So it's not all bad.

Originally Posted by lgibbon

So basically you're one of the many here, who start numerous lectures
about subjects you have no experience in.

Kind of like getting sex advice from the Pope.

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tpw 12 years ago

Originally Posted by JohnMcCabe

Kind of like getting sex advice from the Pope.

LOL

That must have been who taught this kid how to put on a condom:
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Publish Coloring Books for Profit (WSOTD 7-30-2015)
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- JohnMcCabe 12 years ago
  
  Originally Posted by tpw
  
  LOL
  
  That must have been who taught this kid how to put on a condom:
  
  Gives a whole new meaning the phrase "nose job", doesn't it?
  
  Thanks
  
  1 reply
  
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  Chri5123 12 years ago
  
  Originally Posted by JohnMcCabe
  
  Gives a whole new meaning the phrase "nose job", doesn't it?
  
  So that's why my first time didn't get so well?
  
  If only they had videos like this back in the day...Oh well!
  
  Chris
  
  Thanks
  
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ExRat

12 years ago

Hi John,

Originally Posted by JohnMcCabe

The extreme variant of this was a fad a few years ago. Mark Joyner and Joe Vitale may be the best known examples.

They would publish a book (a real, dead-tree book) and try to get it to the top of the Amazon bestseller list by offering ridiculous numbers of bonuses. They would recruit partners who wanted to build lists, similar to giveaway events today. In order to collect the bonuses, you had to join the lists.

Both Joyner and Vitale would offer a $19 hardcover book with $10,000+ worth of bonuses. 99% of which were overvalued crap, like a $97 PDF of Scientific Advertising or a $39 PDF of Think and Grow Rich or new crap created just for the promotion. I think one of these had almost 300 bonuses.

I bought the book for $19.95 via Amazon. With the bonuses I actually wanted, the total value was about $24.95. Offset that with the value of the time I spent sifting through the list looking for something worthwhile, and the net is a negative.

Did it work? Both Joyner and Vitale hit the top of the list. And I got to add several pages of names of people from whom I would never actually buy anything. So it's not all bad.

Yep, I fell for that one too, many moons ago - I think it was Vitale's 'The Attractor Factor.' The book was absolute junk and a load of the bonuses were 'download it after you've opted into my spam list.'

It had the same outcome for me too -

got to add several pages of names of people from whom I would never actually buy anything

I'm sure Joe's not losing any sleep over it, or Mark (who promoted it to me) but I've got a memory like an elephant and a tongue like a fishwife with PMT. I'd previously spent good money/time on Joyner and some of his mates but it soon curtailed.

It's amusing looking at the Amazon reviews for those type of books - all warrior names giving glowing, but solicited reviews. I saw someone doing this just yesterday, unless I'm mistaken.

.........

There seem to be a few drunken and manic monkeys in this thread. I hope that they don't eat rats.

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Roger Davis

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Paul Short 12 years ago

Yes Roger (ExRat), it's "a sideways rain ‘blow your brolly inside-out’ type of affair."

LOL!

Paul
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tpw

12 years ago

Originally Posted by ExRat

There seem to be a few drunken and manic monkeys in this thread. I hope that they don't eat rats.

Originally Posted by drunkenmonkey

Me on the other hand (drunkenmonkey) was just trying to contribute to the thread, I don't talk sh***.

But if your gonna take the piss then go ahead, my business and income levels are'nt gonna be affected because of your whinge-bagging

Anyway, this is waaaay off topic.

I think the exRAT was just joking about all of the monkeys in the thread.

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Publish Coloring Books for Profit (WSOTD 7-30-2015)

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ExRat 12 years ago

Originally Posted by drunkenmonkey

...blah...

Meh...:rolleyes:
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Roger Davis
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Michael Meaney

12 years ago

Originally Posted by lgibbon

So basically you're one of the many here, who start numerous lectures
about subjects you have no experience in.

You'll find this interesting:
http://www.warriorforum.com/search.p...5&pp=25&page=5

I'm also tired of being told how to suck eggs by this guy, besides all the crazy income claims he makes - which contradict his other claims and pleas for help. Confusing.

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lgibbon

Banned 12 years ago

Originally Posted by Mick Meaney

You'll find this interesting:
http://www.warriorforum.com/search.p...5&pp=25&page=5

I'm also tired of being told how to suck eggs by this guy, besides all the crazy income claims he makes - which contradict his other claims and pleas for help. Confusing.

Yep, it's quite amazing how one can go from clueless newbie
to marketing guru in little more than a week.

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Mark Bradley 12 years ago

Originally Posted by Ashish Poonia

I have not launched many products but still i know that quantity rules!

Many or any?
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Randall Magwood

12 years ago

I think the core product value is most important. Quality definitely is better than quantity.

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zearth

12 years ago

both of them are important.

Good Quality Product + Quantity (bonuses) = Cool
Low Quality Product + Quantity (bonuses) = not cool but enough
Low Quality Product + no bonuses = chargebacks :p

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rooze

12 years ago

I lose a dollar on every product launch but make it up on volume :rolleyes:

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alistair

12 years ago

I've only ever bought one product through somebodys affiliate link because of the bonuses offered by them. In fact the main bonus was more interesting than the actual product to me. Unfortunately, after delivering all the other bonuses, the guy made excuses not to deliver the one which made me purchase, so after going through everything I then refunded.

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Billy Levin

12 years ago

Originally Posted by Ashish Poonia

I think That quantity matters more than quantity.

You might want to fix that.

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Bill Farnham 12 years ago

The mere fact that the OP is allowed to come on this forum and to continually make a mockery of those who practice internet marketing is a testiment to the generousity and tolerance this forum has towards the IM community as a whole.

It also serves as an example of how to create hurdles to your success that may prove to be disasterous should you ever get serious about the business in the future.

The old saying, "There's enough people in business pointing guns at you you're a fool if you give them the bullets" comes to mind here.

The point is, your reputation is a valuable asset. Treat it as such.

~Bill
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Chri5123

12 years ago

Originally Posted by Ashish Poonia

Hi Fellow warriors,
Just a small advice and A small question.
According to my experience in Product Launching I think That quantity matters more than quantity.
Try it yourself!
Launch a product of high quality with no bonuses and on the other hand launch a product of average quality with LOTS OF BONUSES.
Which one is going to sell more?
The one which has a bunch of bonuses with it.
So,Next Time Don't forget to attach a bundle of bonuses with your product.

Let me see what you prefer,Quantity or quality?

Well not to be pedantic but the one that sold more would be based ENTIRELY from how well the sales page relates to the niche.

The product doesn't mean anything when you are looking at MAKING sales.

Of course if you have a crappy product you will get angry people and a lot of refunds - so agree that you SHOULD focus on VALUE and QUALITY.

The money is then normally made by repeat business.

Chris

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AndyBlackSEO

12 years ago

Bonuses are often the tipping point. If you get to the bottom of the sales page and are sitting on the fence, the attractive bonuses often sway people to buy. It gives the overall product a higher perceived value.

You should never sacrifice quality though.

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Cali16

12 years ago

Originally Posted by Ashish Poonia

Launch a product of high quality with no bonuses and on the other hand launch a product of average quality with LOTS OF BONUSES.
Which one is going to sell more?
The one which has a bunch of bonuses with it.

A quick look around the WSO forum will show you how inaccurate your theory is. There are several top selling WSOs there - including ones that have been around for awhile and are still going strong - that include ZERO bonuses. The ones that sell really well usually include at least two of the following:

Excellent sales copy
The seller has a very good reputation for putting out high quality products
It targets a hot niche (or an evergreen niche)
Strong social proof that it's a good product

With those, you don't need a bunch of bonuses.

Personally, I don't care for a lot of added bonuses - especially if they don't directly tie in with the product. I have only so many hours in a day, and I don't need a lot of extraneous fluff that could potentially distract me from focusing on what I just purchased.

Btw, I think you should read and reread Bill Farnham's post multiple times until it sinks in.... The wisdom contained within it is pure gold (should you ever decide to heed it...).

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If You Are Going To Launch A New Product Then YOU HAVE TO READ THIS!

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