How to set up facebook fan page

Lately, most people spend a lot of their time using Facebook. For some niches, advertising on Facebook has become extremely effective. In addition, Facebook marketing is becoming an increasingly popular form of social media marketing.

The first step is deciding what is more convenient, setting up groups or pages. The former is great for organizing information, news items and events on a personal level and for smaller scale interaction. While Pages are better for brands, businesses, movies, or celebrities who want to interact with their fans or customers without having to use a personal account.

Facebook Page is a simple, free product for businesses to create a Facebook presence and connect with new and loyal customers. It is a good way to build deep relationships and to gain fans.

Here are some techniques and tactics to help you setup a Facebook Page:

Create your page by selecting your category.

Upload a logo or photo with a web address at the bottom.

Select a Relevant URL: Selecting the best and most relevant URL for your Facebook Page is also very important.

Fill out your info page completely such as your web address, company overview, mission, and products. You can list links to pages on your website, your newsletter signup form, and other social media.

Use FBML to create a landing page. FBML is a version of HTML, which you can use with an application called Static FBML. That means you can build boxes and tabs on your Page to contain lengthy static content and additional hyperlinks. This is a useful SEO technique. However, Facebook has recently discontinued its own markup language.

You need to increase your number fans. You can do this through people who you know. When typing in their names, you will receive a list from people that may know you, so you can click them and invite them. Recommend your page to users who you think may benefit from the information found on your page.

Post frequently. As any other social media, here you need to build content and interaction. Post anything that your fans would be interested in, maybe through links to your blog, product announcements, questions, news items.

You can use your blog like an email in order to invite people to become fans. You can even use this method to update fans about your products, sales, and events.

Subscribe to similar fan pages and groups. A cheap way to reach beyond your fans and attract new fans is to subscribe to similar pages and groups and post short messages inviting people to visit your page. However, make sure not to make too many promotional posts. Otherwise, you may be flagged for spamming!