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What do you lose if you change server or IP adress

by grumpyb
3 replies
I have a selling site which is PR4 sitewide has lots of links and ranks well in SERP with a steady improvement.

This site is hosted on a shared server but not a mss market one like say hostgator. It is a hosting company that rents a dedicated server for teir clinet base.

This is a very Important site to me as it gets lots of sales of physical products and I could not contemplate any loss of sales or presence on Google or elsewhere

I am thinking of moving it to a local australian dedicated server with a backbone to miimise any potential down time. We have been down several times on some ISPs because the International Link goes down.

If I move the hosting of the site I assume we get a new IP adress ?
What do I lose from a search engine perspective.

I am considering this as the turnover of this iste will be more than a million dollars this year and I want to do everything i can to protect my business.

Am I heading in the right direction ? What should I be doing here ?
#adress #change #lose #server
  • Profile picture of the author Scofield
    You don't lose anything if you switch servers other than downtime. A different/new IP address wont affect rankings. As long as your link structure remains in tact, you have nothing to worry about. The hosting company usually will transfer your websites for a nominal fee. Just get them to do it for you.
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    • Profile picture of the author rsteadm2
      Originally Posted by Scofield View Post

      You don't lose anything if you switch servers other than downtime. A different/new IP address wont affect rankings. As long as your link structure remains in tact, you have nothing to worry about. The hosting company usually will transfer your websites for a nominal fee. Just get them to do it for you.
      I agree. I have switched servers and ip addresses on a site that I had 18 top ten listings (different keyword phrases of course) in google and then sold the site to someone with another completely different server and ip address. The rankings never moved. The PR Stayed the same.

      The new owners redesigned the front page and put all new content. No change in the SE's.

      Not saying that it wont affect you about I haven't seen it affect too much from my past experience.

      Ray S.
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  • Profile picture of the author jrsencio
    Nothing at all.. except that your webfiles should all be the exact same ones from the previous server.
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