Is Your Business Self-Sufficient? Or Are You Heading Down A Dead End?

Is your business self-sufficient?

Can it run without aid from the government, JV partners, or even suppliers?

Is your business flexible?

Or you do you rely a lot on other people to make your business successful?

I see so many people just blindly promoting their JV partners' products, just because they are hoping the big bad guru they are promoting will reciprocate back.

And the gurus all have their cliques. You'll be shocked (or perhaps not) to know that most of the gurus in the IM niche rely almost entirely on traffic generated by JV partners.

They go for the big kill a few times a year, generated 5000 leads each time and for the rest of the year, send out promos for their JV partners.

It's one big merry go round.

Is your business model based on this?

What I'm saying is:

Forget about mentors.

Forget about coaches.

Forget about JV partners.

Yes, use them and make money.

But don't make them your ENTIRE business model. Heck, don't make them even 50% of your business model.

Over a period of 5 years, 10 years, most partnerships won't last. Things go wrong. And at the end of the day, it's only YOU yourself that will determine if your business will be alive for the long haul.

You want to know what is the best way to get leverage without relying on others?

Technology.

Automate your marketing. Forget about relying on others. And keep your noses clean.

Allen