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Name form on squeeze page or not

by zenman108
15 replies
I'm sure there will be more optins but there will be more junk for sure...

Can anyone provide some statistics or ideas on having a name form and email or only email

thx
#form #page #squeeze
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by zenman108 View Post

    I'm sure there will be more optins but there will be more junk for sure...
    I haven't found that, at all.

    Originally Posted by zenman108 View Post

    Can anyone provide some statistics or ideas on having a name form and email or only email
    I won't offer precise statistics, but obviously I do get a higher proportion opting in without asking for their names (which I mistakenly did, when I first started list-building). I don't need any statistics for it, really: their names are not much use to me anyway, because I'm certainly not going to use them as a salutation in outgoing autoresponder series: that just makes you sound like an insurance salesperson and annoys people. People aren't stupid: they don't imagine you must be a friend because you know their first name - they know you've done it by asking for their name on the opt-in form - it gains nothing.

    These recent discussions of the subject may interest you ...

    http://www.warriorforum.com/main-int...sion-rate.html

    http://www.warriorforum.com/main-int...ml#post5708423

    http://www.warriorforum.com/main-int...ml#post5271988

    http://www.warriorforum.com/main-int...ml#post5045036

    http://www.warriorforum.com/copywrit...ml#post4912756

    http://www.warriorforum.com/main-int...ml#post4801229

    http://www.warriorforum.com/main-int...ml#post3906201

    http://www.warriorforum.com/main-int...ml#post3446174
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  • Profile picture of the author Warrior Roy
    I found that just asking for the email address has worked better for me. Especially in the IM niche.

    The vast majority of people in the IM niche know that a personalized email is nothing more than a autoresponder or blast. They are already numb to it.     The less information you ask from someone, the easier it is for them to opt-in, and the more conversions you will get as a result.


    However, asking for the name and other details can actually be a powerful technique as a step to pre-qualify your prospects, and weed out the casual tire-kickers and free-loaders. Indeed, always test your marketing, however. In niches with high end products and a lot of competition, pre-qualification, include filling out six fields or more such as: first and last name, email, company, contact phone number, best time to call, etc. The ones who do take the time to fill out lengthy forms are far fewer in number but are more likely to buy.






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    • Profile picture of the author loi77
      Originally Posted by Warrior Roy View Post

      I found that just asking for the email address has worked better for me. Especially in the IM niche.

      The vast majority of people in the IM niche know that a personalized email is nothing more than a autoresponder or blast. They are already numb to it.       The less information you ask from someone, the easier it is for them to opt-in, and the more conversions you will get as a result.

      However, asking for the name and other details can actually be a powerful technique as a step to pre-qualify your prospects, and weed out the casual tire-kickers and free-loaders. Indeed, always test your marketing, however. In niches with high end products and a lot of competition, pre-qualification, include filling out six fields or more such as: first and last name, email, company, contact phone number, best time to call, etc. The ones who do take the time to fill out lengthy forms are far fewer in number but are more likely to buy.
      Great advice, thanks!
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  • Profile picture of the author John Atkins
    I ask for the firstname but I make it optional and show them
    that it is.
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  • Profile picture of the author Rick Britton
    I am just about to start this process of list building from my main website which is in a health niche. The freebie will be a book (20 pages) and a short audio file.

    Should I ask for more information before giving this away? In the long run I mean, if they fill in a form will they be better subscribers?

    If I use double opt-in method will that prevent spammers and bots?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Rick Britton View Post

      If I use double opt-in method will that prevent spammers and bots?
      Yes - getting a confirmation of their email address, in response to an initial email, before they're actually subscribed, will prevent most spammers and bots from being subscribed. At the cost of losing some who don't understand how to do that, and so on.

      You can try to minimize that loss by giving them really clear, step-by-step explanations on the page to which they're taken after initially putting their email address in the box and clicking whatever button they have to click. (Explain to them that they'll need to check their "spam"/"junk" folders, in case your initial email lands there, that they need to add your "from" email address to their "safe list", show them a picture of how to click on the link in the email they'll soon get, and so on: all these things can reduce the proportion you lose by using confirmed opt-in).

      It varies from niche to niche, and more importantly from traffic demographic to traffic demographic. If you're involved in "IM markets" or "MMO markets" it's probably less of a problem to do that, as a higher proportion of your subscribers will be familiar with it.
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      • Profile picture of the author Rick Britton
        Originally Posted by Alexa Smith View Post

        Yes - getting a confirmation of their email address, in response to an initial email, before they're actually subscribed, will prevent most spammers and bots from being subscribed. At the cost of losing some who don't understand how to do that, and so on.

        You can try to minimize that loss by giving them really clear, step-by-step explanations on the page to which they're taken after initially putting their email address in the box and clicking whatever button they have to click. (Explain to them that they'll need to check their "spam"/"junk" folders, in case your initial email lands there, that they need to add your "from" email address to their "safe list", show them a picture of how to click on the link in the email they'll soon get, and so on: all these things can reduce the proportion you lose by using confirmed opt-in).

        It varies from niche to niche, and more importantly from traffic demographic to traffic demographic. If you're involved in "IM markets" or "MMO markets" it's probably less of a problem to do that, as a higher proportion of your subscribers will be familiar with it.
        Think I am going to do a search for your posts and just start reading... reckon I can learn an awful lot just by doing that.

        Thanks so much for the tremendous contribution you make to the boards! I am a huge bear-like man and I send you a massive man-bear hug!!
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  • Profile picture of the author JaynKeth
    I don't see much of a different. Having a name can help you to personalize your subscriber but without one, it is fine too. Most of my subscribers are from the IM niche and they knew that the opt in form is for collecting list.
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  • Profile picture of the author RomeWashington
    Originally Posted by KevinW View Post

    i really don't think it matters. I use name and email. If somebody is turned off by 1 more field for the name then I go with the idea they aren't going to be a receptive subscriber.
    ^ This is pretty much how I feel.
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  • Profile picture of the author paul nicholls
    personally i absolutely hate just collecting someones email address

    i feel like its half hearted attempt at communicating with them

    This is just my opinion but when ever i get an email from another marketer which doesnt collect names just email addresses it always starts with "hi"

    i know a lot of people may know that its an autoresponder but in my opinion its still better and looks better if you start it with something lie like:

    Hey john, hi john, hows it going john, john i will just make this quick

    at least by calling somone by there name its at least a lot more personal than "hi"

    by collecting there names i am able to make my emails a lot more personal which is very important when writing copy

    so for me, i always collect a name and an email, just collecting emails is one of my pet hates lol but i know some people do use it and do fine with it :-)

    paul
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    • Profile picture of the author av54
      It is better to have name field in the form, maybe you could just keep it optional. I have been noticing this for a while, that lot of people do ask for name, but in their offer campaign they just skip the name altogether.

      Further more, Find out how many users are not filling in their name. You can also split test and find out what difference it would make in your specific niche.
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    • Profile picture of the author Jeff Henshaw
      I don't need any statistics for it, really: their names are not much use to me anyway, because I'm certainly not going to use them as a salutation in outgoing autoresponder series: that just makes you sound like an insurance salesperson and annoys people. People aren't stupid: they don't imagine you must be a friend because you know their first name - they know you've done it by asking for their name on the opt-in form - it gains nothing.
      I came to this thread a while after it started, but Alexa, your early post (above) interested me.

      So exactly how do you address your subscribers - if you are not treating them as individuals - how do you build your relationship with them?

      Regards,

      Jeff.
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  • Profile picture of the author zenman108
    Great conversation going on here, Thanks everyone so far
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    "Everything is revealed in a still mind"
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  • Profile picture of the author Nixgan
    Think about it like that. My stats prove that when I ask for more info, the opt-ins drop by 50% ! So try to cut down to the very minimum ! You can actually get their names after they have opt-in to your list !

    However, if you are using autoresponders, you must get their name, so the emails sent will be sent under their name !

    Hope I helped, good luck to you !
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