Help! My squeeze page converts very good but hardly anyone visits it...

6 replies
Hi everyone,

I have a travel website with s'thing like 25,000 unique visitors a month.

A few months ago, I decided to start building a list, with a weekly newsletter that contains valuable tips about the destinations which I cover on my website.

I created a squeeze page where I promise subscribers a free travel eBook and, indeed, of the people who visit the squeeze page, 40% do sign up !

The problem is that hardly any of my visitors bother to go to the squeeze page... I placed textual banners all over my website (within paragraphs, as well as on the side), saying something like (quote) : "Make the most of your visit ! Click HERE to view and download our travel eBooks for FREE! "

Less than 1% actually click on this banners... Much less than 1%, to put it accurately...

Any ideas what can attract more of my organic traffic to the squeeze page ???

Thanks a lot, Roni
#affiliate #converts #email marketing #good #list building #opt in #page #squeeze #squeeze page #visits
  • Profile picture of the author hassan007
    1 possibility is banner placement.... Chek where you have placed your banner...

    This website helps alot in this regard....

    squidoo.com/heat-map

    It shows the areas of the page that a visitor visits on 99% of the time.....

    2nd thing you can do is to post an attractive animated banner to help you to get clicks..... You can think of any strategy regarding this like a Book coming in the image and spreading gold coins on the whole image..... Or something similar that will attract your users.....

    Also please let me know your Website URL to assist you in more appropriate way....

    Regards
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  • Profile picture of the author YasirYar
    Yeah, you can reconsider the location and design of your banner as suggested by Hassan

    Another option is that you rephrase the text of your banner. Why don't you try giving some more specifics about the free product you're offering? 'travel ebook' is a rather vague term, and people would like to know what exactly they are getting before they sign up for something, even if it is free.

    Have you considered redirecting anyone who places a comment to your squeeze page? Some people do this - it's a great way to get their attention. If your free product is a quality one, I'm sure your visitors won't mind.
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  • Profile picture of the author paul nicholls
    firs thing is try using mostly text links to get people over to your squeeze page. People are more conditioned to click on text links because they are are everywhere

    secondlytry crazyegg. com

    they have a heat map tool which you can look at your site after a week and see where everyone is clicking and then the place which people are clicking more in, thats where you put more links and banners

    have a play around with it, it will help to improve your conversions

    paul
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  • Profile picture of the author JohnMcCabe
    Originally Posted by RoniShwartz View Post

    The problem is that hardly any of my visitors bother to go to the squeeze page... I placed textual banners all over my website (within paragraphs, as well as on the side), saying something like (quote) : "Make the most of your visit ! Click HERE to view and download our travel eBooks for FREE! "

    Less than 1% actually click on this banners... Much less than 1%, to put it accurately...

    Any ideas what can attract more of my organic traffic to the squeeze page ???

    Thanks a lot, Roni
    You might be overdoing the banners, and people are ignoring them as 'just another ad'.

    Since you are promoting your ebook/list on your own site, you could try customizing the promos. If, for example, you were posting about deep sea fishing off Belize, you could add a blurb after the article telling people that your ebook has something directly related to traveling with fishing gear or traveling to the tropics or something related to whichever city/town you highlight. Note that it's free when people try a free subscription to your newsletter.

    That's one thing I've noticed the print magazines doing more and more. Rather than asking for what may seem like a long term commitment, they ask people to try a trial subscription.

    Another thing you could do to up the perceived value of your ebook is to straight up offer it for sale. "Get more information on [whatever] in my ebook available exclusively at [sales page link], or get it for free with a trial subscription to my free newsletter at [squeeze page link]." I'll admit that I haven't tried this one myself yet, so I'll simply offer it as food for thought.

    If you are using Wordpress as your platform, look into a free plugin called "What Would Seth Godin Do". It will take whatever message you program into it and display it either before or after posts. There are some other settings, but I'll leave that to your research...
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  • Profile picture of the author Nixgan
    Roni, we would like to help, but can you give us a little more details?

    Maybe a link to your website or something?

    It would be very helpful to determine what exactly you are doing wrong and help improve your opt-ins !

    Do reply soon !
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