them that Santa Clause isn't real.
Lately I have been thinking a lot about the commonalities
of the most successful online business's (I've had a chance
being a freelance copywriter to work in multiple 7 and 8 figure
And believe it or not the most successful online marketers
don't really have an "online business". Most
of them have hard products, use direct mail, sell from the stage
(which is manual labor), do coaching. They merely use the
internet as a tool.
I find it funny that the guys that sell how to make money on the
internet in their pajamas are actually getting on a plan and
flying across the country to teach people how to do that IN
And truth be told after meeting a lot of them this IS their
main source of income.
Here's the thing, while I stopped drinking the Guru kool aid
years ago I still see people buying into the dream of internet
The internet marketing mindset is detrimental to your success here
is some of the dangerous beliefs
1. That a website is a business.
Wrong, your website is a tool and not a business. It is one form
of media. Smart business people try to use ALL forms of media
print, direct mail, radio, etc.
2. Free Traffic
This is a another dangerous. If you want rookies to flock to
you all you need to do is talk about a technique to get free
traffic. However I can tell you from experience that the experienced
marketers try to spend as much as possible.
Also you don't have a traffic problem you have a conversion
problem. If your conversions are good enough you can simply
buy traffic. There goes your traffic problem.
3. The 100% Digital Business
All the most successful online marketers sell physical
products. Yes the idea of no inventor sounds appealing, but
people don't value digital products like they do physical. In
fact, I know of a info product business who converted all their
products to digital copy and their business went almost bankrupt
and the owner said he lost 2 million dollars because of it.
I could go on and on, the real question is have you fallen for
the internet marketing myth, if so I guarantee you can be making
alot more moolah if you start treating your business like a
Do you agree, what's your thoughts?